SaudiFood Manufacturing looks to the future of F&B innovation

Majed Al-Argoubi, CEO of Modon, inaugurated the exhibition and toured its aisles, visiting the stands of many national and international companies, as well as countries.
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Updated 09 May 2024
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SaudiFood Manufacturing looks to the future of F&B innovation

Majed Al-Argoubi, CEO of the Saudi Authority for Industrial Cities and Technology Zones, or Modon, launched the inaugural SaudiFood Manufacturing show, which ran from April 30-May 2 at ROSHN Front.
Al-Argoubi toured the exhibition’s aisles, visiting the stands of many national and international companies, as well as countries. More than 500 global players from 35 countries participated in the exhibition, from across the processing, packaging and ingredients sectors.
Opening the Food Forward Summit, Al-Argoubi stressed the importance of the event for showcasing the economic transformation of the Kingdom and advancing the industrial base to realize Saudi Vision 2030. Bringing together manufacturers and industry, SaudiFood Manufacturing is enforcing global partnerships and solidifying the Kingdom’s vision to be the perfect destination for industry, he said.
“The industrial sector is going to increase both the GDP and abilities of youth in the Kingdom. We are making impressive growth through Saudi Vision 2030, and Made in Saudi is remarkable for expanding cities across the country and achieving our goals,” Al-Argoubi added.
The Modon CEO’s speech was followed on stage by leading food futurist Tony Hunter of Future of Food Consulting, speaking for the first time ever in Saudi Arabia. He outlined the technologies advancing the personalization of food and showcased the tools increasing access to nutritious food. “SaudiFood Manufacturing is looking into the future, optimizing and maximizing the opportunities based on new technologies. There is a will to make things happen in the Kingdom with a vision for the future and everyone is pushing in the same direction to make Saudi Arabia one of the hubs for food manufacturing in the region,” said Hunter.
The first day of SaudiFood Manufacturing also saw the winners of the inaugural SaudiFood Manufacturing Awards announced. Aimed at recognizing innovative products and technologies that enhance productivity, offer greater convenience, and promote sustainability within the F&B manufacturing sector, the awards were organized in three categories. Brenntag won the Best Ingredients Innovation Award for its plant-based Greek-style cheese alternative, while Multivac scooped the Best Packaging Innovation Award for its TX series and smart services. DC Norris and Co. came out top in the Best Processing Innovation category for the DCN Jet Cook, which uses advanced steam technology for sustainable food production.
SaudiFood Manufacturing is affiliated with leading trade event Gulfood Manufacturing.


Arab Investment launches new corporate identity

Updated 08 February 2026
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Arab Investment launches new corporate identity

The Arab Investment Company has launched its new corporate identity, “Arab Invest,” in a strategic move that reflects its future direction and marks the start of a new chapter in its journey, which began in 1974, as one of the Arab sovereign wealth funds concerned with developing resources and enhancing economic integration among its 16 Arab member states.

The new corporate identity reflects the company’s value system underpinning its investment approach, based on robust governance, sustainability, effective partnerships, and adherence to the highest professional and economic standards, embodying its vision of building high-quality investments aligned with the priorities of the shareholder states.

Saad bin Abdulaziz Al-Khalb, chairman of the board of directors, said: “The launch of the company’s new identity comes within the context of a strategic phase aimed at enhancing clarity of institutional vision and consolidating the company’s position over the long term, in line with shareholders’ aspirations and reflective of the requirements of the coming period.”

He added that the new identity is viewed as a clear translation of a well-considered investment trajectory that reflects depth of experience, strengthens stakeholders’ confidence, and supports the company’s ability to continue serving the interests of the Arab member states.

CEO of Arab Invest Abdullah bin Saleh Bakhraibah said the launch of the new corporate identity represents, in essence, a new chapter in the company’s journey spanning more than 50 years. He noted the particular importance of this step at both the strategic and operational levels, as the new identity reflects a series of institutional transformations the company has undergone in recent years, including achieving the highest financial revenues in its history during 2025.

Bakhraibah added: “The new identity is not merely a visual update for the company; rather, it is a strategic message that expresses an advanced stage of institutional maturity, while simultaneously underscoring the deep historical roots of one of the region’s most established Arab sovereign wealth funds, consolidating its distinguished position and the credibility it enjoys in the Arab investment landscape, enabling it to keep pace with major economic developments and enhancing the company’s readiness to continue growth and expansion in accordance with best-in-class investment practices.”

He also highlighted the company’s distinguished investment efforts since the launch of its new strategy, saying that Arab Invest has recently witnessed notable development in local and global strategic partnerships, to achieve the highest performance standards and institutional operating mechanisms. Bakhraibah emphasized the company’s continued commitment to delivering sustainable investment impact in line with the aspirations of the coming period.