‘Best yet to come,’ says AlUla tourism chief on launch of global brand campaign

The “Forever Revitalising” campaign will unfold through events aimed at travel trade and media partners across six major cities. (SPA)
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Updated 01 March 2024
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‘Best yet to come,’ says AlUla tourism chief on launch of global brand campaign

  • Strategy to include events at 6 major cities highlighting ancient location’s modern appeal 

RIYADH: AlUla is only just beginning its journey to becoming a global tourism destination, the region’s tourism chief said on Thursday after the launch of its new global brand campaign.

The “Forever Revitalising” campaign will unfold through events aimed at travel trade and media partners across six major cities: Dubai, London, New York, Paris, Shanghai, and Mumbai, Saudi Press Agency reported.

“In just a few years, AlUla has established itself as a destination on the global traveler’s wish list,” Phillip Jones, chief tourism officer at the Royal Commission for AlUla, said.

He added: “Through this campaign, we can open up the dialogue even further on a global stage, and communicate the full depth of AlUla’s appeal, attributes and ambition. The best is yet to come,” he added.

The campaign includes a two-and-a-half-minute film by French cinematographer Bruno Aveillan.

This film, which can be adapted in length and is available in several languages, showcases the essence of AlUla through its core destination pillars: history and heritage, arts and culture, nature and adventure, and wellness, SPA added.

“Crafting this film was an enriching experience, not only because it allowed me to witness some of the world’s most breathtaking landmarks and locations but also because it offered me a vast canvas to explore the depths of my own creativity — a profound and enduring gift that AlUla bestows upon everyone who walks upon her historic sands and experiences the sheltered embrace of her oasis,” Aveillan said.

Additionally, the campaign features a series of “Brand Pillar” six-second videos that highlight iconic destinations within AlUla, such as Hegra, Jabal Ikmah, AlUla Oasis, AlUla Old Town, Sharaan Nature Reserve, and Elephant Rock.

Other highlights include balloon adventures, luxury accommodation, local arts and crafts, and the lively food and drink scene on offer in AlUla.

Melanie de Souza, executive director of destination marketing at RCU, said: “Forever Revitalising is not only about driving global awareness of a destination that until recently was relatively unknown to most travelers, but also about communicating the breadth and depth of the programs and initiatives designed to create a better future for all those who live, work and visit our ancient oasis.

“We hope that the film and creative assets do justice to a truly unique destination.”

 

The rebirth of AlUla
Hegra, ancient city of the Nabataeans in Saudi Arabia’s historic AlUla Valley, is emerging from the mists of time to take its rightful place as one of the wonders of the world

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World’s largest private firms fail to set climate targets: report

Updated 18 min 53 sec ago
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World’s largest private firms fail to set climate targets: report

  • Several jurisdictions including the United Kingdom have adopted climate disclosure regulations

PARIS: Only 40 of the world’s 100 largest private firms have set net-zero carbon emissions targets to fight climate change, according to a report released Monday, lagging far behind public companies.
But for the world to meet the 2015 Paris Agreement to limit global warming 1.5 degree Celsius, all companies need to reduce their planet-heating emissions, the report by the group Net Zero Tracker noted.
The lack of market and reputational pressures on private firms compared to those publicly-listed, along with an absence of regulation are to blame for their slow uptake of climate commitments, John Lange of Net Zero Tracker told AFP.
“I think things are changing on all three of those fronts,” he added.
The report compared 200 of the world’s largest public and private companies based on their reported emissions reductions strategies and net-zero targets.
It found that only 40 of the 100 private firms assessed had net zero targets, compared to 70 of 100 publicly-listed companies.
Of the private companies that have set targets, just eight have published plans on how they will meet them.
“A pledge without a plan is not a pledge, it is a naked PR stunt,” the report said.
Only two firms — furnishing giant Ikea and US engineering giant Bechtel — ruled out using controversial carbon credits to achieve their net-zero goals, the report said.
Carbon credits allow businesses to offset their emissions by directing money toward a project that reduces or avoids emissions, such as protecting forests, but critics say they allow companies to keep polluting.
Meanwhile, none of the eight fossil fuel companies included in the report was found to have a net-zero target, compared with 76 percent of the sector’s largest public firms.
There was also little improvement in the figures compared with a previous analysis done in 2022, “despite a massive uptick in regulation around the world,” Lang said.
Several jurisdictions including the United Kingdom have adopted climate disclosure regulations.
Others have regulations on the horizon, with business hubs of California and Singapore requiring greenhouse gas emissions reporting from 2027.
The European Union also introduced two climate regulations — the Corporate Sustainability Reporting Directive (CSRD) and the Corporate Sustainability Due Diligence Directive (CSDDD) — which will soon require thousands of large companies to report their climate impacts and emissions, and to take action to curtail them.
“We’re trying to get private firms to understand what’s coming for them,” Lang said.
The EU policies will have far-reaching effects in particular, targeting firms not only based in the bloc but those that may be headquartered elsewhere with branches or subsidiaries within the member states.
Yet two European private firms, including French hypermarket chain E. Leclerc, were singled out in the report for having set any emissions reduction targets.
E.Leclerc told AFP that the company has made efforts toward more sustainable practices like eliminating the use of single-use plastic bags, and is “committed to setting near-term company-wide emissions reduction targets.”
But with the enforcement of EU regulations looming, firms will not be able to “dodge” climate targets much longer, Sybrig Smit of the NewClimate Institute told AFP.
“It’s actually quite watertight. If companies want to do business in Europe, they are going to have to face the consequences,” she said.
The firms analyzed account for roughly 23 percent of the global economy, with the majority based in either China, the United States or EU states — the biggest emitters of greenhouse gases, Lang said.
Any changes the firms make to meet new regulations will have substantial benefits for the environment.
“They have such a trickledown effect. Whenever such a big company is implementing something real, it will have a huge effect on the rest of the sector that they operate in,” Smit said.


EU ministers to discuss air defense for Ukraine, Iran sanctions

Updated 24 min 51 sec ago
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EU ministers to discuss air defense for Ukraine, Iran sanctions

  • The EU already has multiple sanctions programs against Iran – for the proliferation of weapons of mass destruction, human rights abuses and supplying drones to Russia

LUXEMBOURG: European Union foreign ministers meet in Luxembourg on Monday to discuss bolstering Ukraine’s air defenses and expanding sanctions on Iran.
While the ministers will also discuss the war in Sudan, most of their focus will be on the conflicts raging on the 27-member bloc’s eastern and southern doorsteps – in Ukraine and the Middle East.
With Russia having stepped up air attacks on Ukraine’s energy infrastructure and other targets, EU governments are under pressure to supply more air defense systems such as Patriots to Kyiv.
Kyiv and its European allies got a big boost at the weekend when the US House of Representatives approved a package worth more than $60 billion to address the war in Ukraine.
But EU foreign policy chief Josep Borrell and NATO boss Jens Stoltenberg have been urging European countries to step up their own efforts to give arms to Ukraine, particularly air defense.
After a video conference of NATO defense ministers with Ukrainian President Volodymyr Zelensky on Friday, Stoltenberg said he expected announcements soon.
“NATO has mapped out existing capabilities across the alliance and there are systems that can be made available to Ukraine,” he said.
“In addition to Patriots, there are other weapons that allies can provide, including (the French system) SAMP/T,” he added.
So far, Germany is the only EU member to declare it will send an additional Patriot system in response to Ukraine’s latest pleas.
The ministers will be joined by their defense counterparts for Monday’s Ukraine talks, as well as Ukraine’s foreign and defense ministers, before turning to the Middle East crisis sparked by the Hamas attack on Israel on Oct. 7 last year.

IRAN SANCTIONS
The ministers will seek agreement on how much further to go in sanctioning Iran, following Tehran’s missile and drone attack on Israel the weekend before last.
The EU already has multiple sanctions programs against Iran – for the proliferation of weapons of mass destruction, human rights abuses and supplying drones to Russia.
EU leaders agreed last week they would impose further sanctions against Iran. Many EU countries have called for widening the drone-related sanctions regime to cover missiles and transfers to Iranian proxy forces in the Middle East.
EU countries are also debating whether to impose fresh sanctions related to missile production, according to diplomats.
Some countries are also pushing for the EU to find a way to designate Iran’s powerful Revolutionary Guards force as a terrorist organization.
But officials say they have not yet found a legal basis for such a step are not sure all EU members would favor it.

 


Iran-backed Hezbollah downs Israeli drone in southern Lebanon

Updated 35 min 7 sec ago
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Iran-backed Hezbollah downs Israeli drone in southern Lebanon

  • Hezbollah said the drone was an Israeli Hermes 450, a multi-payload drone made by Elbit Systems, an Israel-based weapons manufacturer

AMMAN: Iran-backed Lebanese group Hezbollah said on Sunday it downed an Israeli drone that was on a combat mission in southern Lebanon.
The drone that was brought down above the Al Aishiyeh area in southern Lebanon was “waging its attacks on our steadfast people,” a statement said by the group said.
Israeli forces and Lebanon’s armed group Hezbollah have been exchanging fire for over six months in parallel to the Gaza war, in the most serious hostilities since they fought a major war in 2006.
Hezbollah said the drone was an Israeli Hermes 450, a multi-payload drone made by Elbit Systems, an Israel-based weapons manufacturer.
The fighting has fueled concern about the risk of further escalation.
At least 370 Lebanese, including more than 240 Hezbollah fighters and 68 civilians, have been killed in the fighting according to a Reuters tally. Eighteen Israelis, including soldiers and civilians, have been killed on the Israeli side of the border, according to Israeli tallies.

 


Bellingham scores late and Madrid moves closer to league title after ‘clasico’ win over Barcelona

Updated 58 min 49 sec ago
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Bellingham scores late and Madrid moves closer to league title after ‘clasico’ win over Barcelona

  • Madrid are unbeaten in 26 league games, since losing at Atletico Madrid in September
  • Atletico Madrid followed up their Champions League elimination with a 2-0 loss at Alaves in the Spanish league

MADRID: Real Madrid took a huge step toward winning the Spanish league title after beating Barcelona 3-2 with a stoppage-time goal by Jude Bellingham in the final “clasico” of the season on Sunday.

Barcelona twice took the lead at the Santiago Bernabeu Stadium but Madrid came back to win for a comfortable 11-point cushion over their second-place rival entering the final six rounds.

Bellingham scored the winning goal from a difficult angle one minute into stoppage time with a left-footed strike into the top of the net after a cross toward the far post by Lucas Vazquez, who also scored and set up a goal by Vinícius Júnior.

It was the third straight win for Madrid over Barcelona this season. Madrid are unbeaten in 26 league games, since losing at Atletico Madrid in September.

The clasico came four days after Madrid eliminated Manchester City on penalties in England to advance to the Champions League semifinals. Barcelona had been eliminated a day earlier by Paris Saint-Germain after a loss at home, leaving the league as the Catalan team’s only title opportunity for the season.

Goalkeeper Andriy Lunin, the hero for Madrid in the shootout against City, miscalculated a cross into the area in Barcelona’s first goal and failed to fully clear a ball in front of the goal in the second.

Barcelona, the defending league champions, came to the Spanish capital looking to revive their title chances and took an early lead with a header by Andreas Christensen six minutes into the match.

The hosts equalized with Vinicius converting an 18th-minute penalty kick before Barcelona went ahead again with Fermín Lopez’s goal from close range in the 69th. Vazquez, who was fouled after a run inside the area to prompt the penalty converted by Vinícius, evened the match again after a cross by the Brazil forward in the 73rd.

Vazquez was one of the changes made to the squad by Madrid coach Carlo Ancelotti after the match against City. He also used Luka Modric alongside Toni Kroos in midfield, and Aurélien Tchouaméni in the defense.

Barcelona loudly complained about the penalty awarded to Madrid and wanted one for themselves after a challenge on López in the second half. They also complained over a potential goal in the first half when it wasn’t clear if the ball crossed the goal line before Lunin batted it away. It took several moments before video review determined that it was not a goal.

It was likely the last clasico for Barcelona coach Xavi Hernandez, who earlier this season said he will leave the club at the end of the season.

Barcelona midfielder Frenkie De Jong left the field on a stretcher late in the first half after hurting his right leg in a clash with Madrid midfielder Federico Valverde.

The match marked the debut of the new state-of-the-art video screens at the renovated Bernabeu.

ATLETICO STRUGGLE

Atletico Madrid followed up their Champions League elimination with a 2-0 loss at Alaves in the Spanish league, missing a chance to strengthen its hold on fourth place.

The defeat against 13th-place Alaves kept Atletico only three points ahead of fifth-place Athletic Bilbao in the fight for a Champions League spot next season. Athletic had been held to a 1-1 draw against relegation-threatened Granada at home on Friday.

Atletico failed to advance in the Champions League after losing to Borussia Dortmund 5-4 on aggregate following a 4-2 loss in Germany on Tuesday.

Alaves, which had lost three league matches in a row, won with goals by Carlos Benavídez in the 15th minute and Luis Rioja in second-half stoppage time.

In other results, sixth-place Real Sociedad were held 1-1 at midtable Getafe, while ninth-place Villarreal won 2-1 at last-place Almeria.


UK PM discusses Gaza developments with Jordan’s king

Updated 22 April 2024
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UK PM discusses Gaza developments with Jordan’s king

  • Sunak told the king that the UK’s ultimate goal is to achieve a workable two-state solution for Israelis and Palestinians

LONDON: British Prime Minister Rishi Sunak on Sunday made a phone call to Jordan’s King Abdullah to discuss developments in the Gaza Strip, 10 Downing Street announced.
During the call, Sunak renewed the UK’s support for Jordan’s security and that of the region, saying a significant escalation is “not in anyone’s interests.”
He added that the UK’s focus remains on finding a solution to the conflict in Gaza.
The UK continues to work toward an immediate humanitarian truce to bring in much larger amounts of aid and return the Israeli hostages held by Hamas safely to their families, “leading to a longer-term sustainable ceasefire,” Sunak said.
The two leaders “discussed joint efforts to significantly step up aid to Gaza, with the UK taking part in Jordanian-led aid drops and a humanitarian land corridor to Gaza, as well as the maritime aid corridor from Cyprus,” Downing Street said.
Sunak told the king that the UK’s ultimate goal is to achieve a workable two-state solution for Israelis and Palestinians. 
The two leaders “agreed on the importance of supporting a reformed Palestinian authority to deliver stability and prosperity across the Palestinian territories,” Downing Street said.
King Abdullah warned of the danger of regional escalation, which he said threatens international peace and security, Jordan’s official Petra news agency reported.
He renewed his call for the international community to intensify efforts to reach an immediate and permanent ceasefire in Gaza to alleviate the worsening humanitarian catastrophe in the besieged Palestinian territory, and warned of the dangerous consequences of an Israeli assault on Rafah.
The king stressed the need to protect civilians in Gaza and ensure the delivery of humanitarian aid. 
He pointed to the importance of continuing to support the UN Relief and Works Agency for Palestine Refugees to enable it to provide its humanitarian services in accordance with its UN mandate.