After Telegram founder’s arrest, Russians fear loss of ‘main information source’

Telegram founder and CEO Pavel Durov has been released on bail he cannot leave France pending resolution of the charges raised against him. (Reuters/File)
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Updated 01 September 2024
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After Telegram founder’s arrest, Russians fear loss of ‘main information source’

  • Telegram has become one of the last bastions of free speech and uncensored information in Russiam, where Western social media such as Facebook, Instagram and X, formerly Twitter are banned

MOSCOW: France’s arrest of Telegram chief Pavel Durov has raised fears in Russia that the popular messaging app — used both by the Kremlin and its opponents — could be blocked, depriving them of one of the last sources of critical, uncensored news.
Since the start of its offensive in Ukraine in February 2022, Russia has cracked down on dissent and protest, leaving Russians without independent news outlets or access to Western social media such as Facebook, Instagram and X, formerly Twitter.
In that climate, Telegram — which was itself blocked for a period by the Kremlin for refusing to cooperate with Russian law enforcement agencies — has become one of the last bastions of free speech and uncensored information.
Moscow now fears for the fate of the messenger and its Russian-born founder Durov, charged late August with failing to curb extremist and illegal content on the platform.
Though he has been released on bail, he cannot leave the country and the Kremlin has warned France against turning the case against him “into political persecution.”
Durov’s arrest is not the only headache the privately-owned service faces.
The European Commission is also investigating whether Telegram has more EU users than claimed and must therefore comply with more stringent rules.




Illustration shows Telegram app logo. (Reuters)

In Russia, Telegram channels widely cover subjects that are otherwise strictly censored in state media.
That includes everything from front-line reports of the conflict in Ukraine to trials of Kremlin critics and manifestos dispatched from political prisoners.
The most popular channels have millions of subscribers.
The Kremlin, government ministries and regional governors also use Telegram as their go-to public communications tool.
“Telegram is a very practical and reliable messaging service for all Russians, regardless of their political opinions,” said Alexei Venediktov, head of the Echo of Moscow radio station, blocked in Russia after its criticism of the Ukraine offensive.
The messaging service “is considered independent of the Russian state,” the veteran journalist — who has over 200,000 subscribers there — told AFP.
Blocking Telegram would be equivalent to “a measure of censorship,” he said.

Telegram’s popularity has grown steadily in Russia throughout the Ukraine conflict, after Russia blocked access to Instagram, Facebook and X, as well as the websites of several opposition media outlets.
It is the fourth most popular online service, ahead of YouTube and the Russian social network VKontakte, according to a study by Russian media research group Mediascope.
It is also heavily focused on news. Two-thirds of its Russian readers prefer to follow political and news channels, with only six percent preferring entertainment or cinema, for instance.
Mila, a 45-year-old psychologist, said she started using it after Facebook was blocked and she now subscribes to some 80 Telegram news channels. She also uses it to communicate privately with friends who are against the offensive in Ukraine.
“Today, it is my main source of information. If Telegram stops working, it will hurt me a lot,” Mila told AFP, speaking on condition her full name not be used.
Naida, a 56-year-old logistician said she trusts Telegram more than other messaging services.
“And all the news is there, you don’t need to have a VPN on all the time,” she said.
Telegram is now “the main source of information” for those seeking independent views, said political scientist Tatiana Stanovaya of the Carnegie Russia Eurasia Center.
“Telegram has no alternative” in Russia, she said, adding the free flow of information on the service is a throwback to before President Vladimir Putin began to crack down hard on dissent.

Amid the conflict in Ukraine, the platform has also become a key military communication tool.
Both Russia and Ukraine warn their populations of incoming air attacks via Telegram posts, while their armies use it to communicate and coordinate internally.
“Telegram has almost become the main way of commanding units on both sides of the front,” said Mikhail Zvinchuk, a former military officer whose Telegram blog on the conflict, Rybar, has more than 1.3 million subscribers.
Pro-Kremlin Russian journalist Andrei Medvedev also said Telegram was “the main messaging service” of the conflict.
“It is an alternative to the secret military communication system,” he said.
Thanks to its broad appeal across the political spectrum, the fate of Durov and the implications for the site have become a rare point of unifying concern.
Russian opposition politician Ilya Yashin, recently released as part of a historic prisoner exchange with the West, is among those who have taken Durov’s side.
“I do not consider Pavel Durov a criminal, and I hope that he will be able to prove his innocence,” Yashin said.
 


KFC Arabia and TBWA\RAAD’s Saudi campaign wins big at TikTok Ad Awards 2025

Updated 23 January 2026
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KFC Arabia and TBWA\RAAD’s Saudi campaign wins big at TikTok Ad Awards 2025

DUBAI: TikTok announced the winners of the TikTok Ad Awards 2025 at a ceremony held at the King Abdullah Financial District Conference Center in Riyadh on Wednesday, celebrating advertising campaigns on the platform from across the Middle East.

The top honor, G.O.A.T. (“Greatest of All Time”), which celebrates the best overall campaign combining creativity, media performance and proven effectiveness, went to the Saudi campaign “Om Bdr — 12th Ingredient,” developed by TBWA\RAAD for KFC Arabia.

The campaign was born out of Saudi user behavior on TikTok, which saw users dusting a seasoning created by a local cook named Om Bdr onto their KFC chicken. Picking up on this trend, KFC partnered with Om Bdr, adding her seasoning as its unofficial 12th spice.

Instead of focusing on trends or virality, the brand listened to its audience and “made the creator a partner,” said Ahmed Arafa, chief marketing officer at KFC Arabia.

He added: “This campaign was about respecting where the idea came from, crediting the community that discovered it, and turning cultural momentum into something real. Om Bdr’s seasoning belonged on our menu because our customers put it there first.”

The campaign emphasized authenticity, moving away from high-production studio shoots to filming inside actual KFC outlets, with minimal setup and featuring Om Bdr as herself.

As a result, KFC Arabia recorded its highest sales mix to date, while Om Bdr sold out of her own seasoning following the campaign.

“Om Bdr — 12th Ingredient” also won Gold in the Goal Digger category, which celebrates work that delivers measurable results, and Silver in the Community Core category, which highlights campaigns driven by creator and community collaborations.

The two firms also collaborated on another campaign, “Nuggets — Nugg it. Dip it. Crunch it.”, which ran across Saudi Arabia, the UAE and Qatar, and won Bronze in the Sound On category.

The campaign centered on a looping audio track paired with videos focusing on picking, dipping and eating a nugget.

TikTok said the campaign promoted creator participation, with users adapting and reworking the audio in ways that felt native to the platform.

Saudi-based creative agency Habbar’s campaign, “14 Feb: Judgement Day!”, for online gift delivery service Floward, won Silver in the Goal Digger category.

The campaign took a humor-led approach to reflect the pressure and last-minute decision-making often associated with Valentine’s Day gifting, using creator collaborations and video formats designed to encourage sharing and commenting.

Other notable campaigns included “My Like First” by Lux, which ran in Saudi Arabia and the UAE and won Gold in the Community Core category, as well as “How I Crunch It” by Bugles, created by MRM and UM, which won Bronze in the Sound On category.

“The Ad Awards winners of this year show what’s possible when brands embrace TikTok not just as a media platform, but as a creative canvas,” said Shadi Kandil, general manager of global business solutions for the Middle East, Turkiye, Africa, Central and South Asia at TikTok.