RIYADH: Guests at the Saudi Media Forum had the opportunity to visit AlUla Governorate over the weekend on a fascinating journey through time.
The guests were taken on a tour of several archaeological sites, including the city of Al-Hijr, the first Saudi site to be included in the UN Educational, Scientific and Cultural Organization’s list of World Heritage Sites.
They listened to an introductory explanation of the sites and saw each monument’s impressive and intricate details.
The forum organized the visit in partnership with the Royal Commission for AlUla and the Saudi Broadcasting Authority.
Its purpose was to give guests a unique opportunity to discover the Kingdom’s landmarks. They learned about the area’s history and the various civilizations that left their mark on the region.
The beauty and cultural significance of AlUla have made it a focal point for visitors from around the world.
The third edition of the Saudi Media Forum convened last week to address the evolving landscape of global media. Against the backdrop of rapidly changing trends and challenges, participants delved into discussions surrounding innovative media management strategies and the pursuit of sustainable approaches in the sector.
The forum’s agenda included dialogues on re-evaluating media flow sources and harnessing innovative solutions to meet evolving audience expectations.
Amid accelerated efforts in media modernization and incentives, AlUla has emerged as a pivotal partner in fostering productive cooperation and knowledge-sharing within the media sector.
Guests of Riyadh forum visit marvels of AlUla
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Guests of Riyadh forum visit marvels of AlUla
- The guests were taken on a tour of several archaeological sites
- The forum organized the visit in partnership with the Royal Commission for AlUla
Saudi Arabia’s KAUST named FIFA’s first research institute in MENA
- KAUST President Prof. Sir Edward Byrne said that the university’s selection as the fifth FIFA Research Institute in the world — and the first in the region — marks a significant achievement, reflecting Kingdom’s growing presence in international football
RIYADH: FIFA has designated the King Abdullah University of Science and Technology as its first research institute in the Middle East and Asia to support the development of innovative football research, the Saudi Press Agency reported on Tuesday.
The recognition highlights KAUST’s commitment to integrating sports, academic research and industry through advanced, high-level initiatives grounded in rigorous scientific methodologies, contributing to the advancement of football studies.
KAUST President Prof. Sir Edward Byrne said that the university’s selection as the fifth FIFA Research Institute in the world — and the first in the region — marks a significant achievement, reflecting Saudi Arabia’s growing presence in international football.
The accreditation aligns with national efforts to invest in research and development and promote the knowledge economy, supporting Saudi Vision 2030’s goals of building an advanced sports system based on innovation and sustainability.
The collaboration’s first project focuses on developing advanced AI algorithms to analyze historical FIFA World Cup broadcast footage, transforming decades of match videos into structured, searchable data, according to the KAUST website.
This work opens new opportunities to apply state-of-the-art computer vision techniques and deepen understanding of how football has evolved over time.
The second project uses player and ball tracking data from the FIFA World Cup 2022 in Qatar and the FIFA Women’s World Cup 2023 in Australia and New Zealand to compile comprehensive datasets capturing in-game dynamics.
These datasets provide deeper insights into human movement, playing techniques and performance dynamics through AI-driven analysis.
