Pakistan-origin Daraz Group announces further layoffs, a year after 11 percent initial cuts

The picture posted by Muhammad Nazmul Huda on LinkedIn on February 26, 2023, shows a Daraz vehicle parked in Karachi, Pakistan. (Muhammad Nazmul Huda/LinkedIn)
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Updated 27 February 2024
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Pakistan-origin Daraz Group announces further layoffs, a year after 11 percent initial cuts

  • Daraz says in a memo it is laying off employees for ‘more streamlined and agile structure’ across the group
  • The e-commerce giant has more than 30 million shoppers, 200,000 active sellers and over 100,000 brands

KARACHI: Pakistani e-commerce giant, Daraz Group, which is owned by China’s multinational conglomerate Alibaba, has announced further layoffs “for a more streamlined and agile structure” a year after saying it was slashing 11 percent of its workforce due to difficult market conditions triggered by the Ukraine crisis.

Daraz was founded in 2012 in Pakistan as an online fashion retailer before becoming a leading e-commerce platform in South Asia. It provided end-to-end solutions and emerged as the top online shopping app in Pakistan before its acquisition by Chinese Internet giant Alibaba in 2018.

The company’s acting chief executive officer, James Dong, issued an internal memo on Tuesday, telling the employees the downsizing decision “was taken as a last resort.”

“Over the past couple of years, we have worked to manage costs and improve operational efficiency substantially,” he said. “Despite our efforts to explore different solutions, our cost structure continues to fall short of our financial targets. Facing unprecedented challenges in the market, we must take swift action to ensure our company’s long-term sustainability and continued growth.”

He announced the company planned to proactively improve the consumer experience by diversifying its offerings of value-for-money products and expanding its product categories.

“We remain passionate and ambitious about South Asia, and are committed to maintaining our regional presence in order to continue contributing to its digital transformation,” he added.

Daraz not only provide e-commerce services but also generate much business in the logical sector. According to its management, it has more than 30 million shoppers, 200,000 active sellers and over 100,000 brands.
 


Pakistan likely to import around 7 million cotton bales this year as local production nearly halves

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Pakistan likely to import around 7 million cotton bales this year as local production nearly halves

  • Pakistan produced 5.3 million cotton bales by mid-December against 10 million targeted, government data shows
  • While the imports may ensure smooth supply of raw material, they may put pressure on foreign exchange reserves

KARACHI: Pakistan is likely to import around 7 million cotton bales this year owing to a decline of nearly half the annual target set by the Federal Committee on Agriculture (FCA), industry stakeholders said on Tuesday.

Pakistan’s cotton production stood at 5.3 million bales each weighing 170 kilograms as of Dec. 15, according to state-run Pakistan Central Cotton Committee (PCCC) data. The FCA had set a target of 10.2 million bales in April.

Karachi Cotton Brokers Forum (KCBF) Chairman Naseem Usman Osawala sees the country’s cotton production declining by 46 percent this season, compared to the FCA target.

“The country is expected to produce about 5.5 million bales this year,” he told Arab News, adding Pakistan would have to import around 7 million bales to meet requirement of its textile industry which consumes about 12 million bales a year.

The country had sown cotton over 2.002 million hectares, which was down by 11 percent from the targeted 2.26 million hectares.

Muhammad Waqas Ghani, head of research at Karachi-based JS Global Capital brokerage firm, said the South Asian country is likely to miss its cotton output target of 10 million bales.

“At the current rate of arrival, the output can reach 7 million bales at its best,” he added.

Cotton is a raw material for Pakistan’s largest textile industry and was the worst hit crop by climate-induced floods earlier this year.

Osawala said Pakistan’s cotton production has been falling because of an increasing number of sugar mills being established in the country’s cotton-producing regions.

Courts in Pakistan have been issuing significant rulings to bar the establishment of sugar mills in the designated cotton belt areas of the Punjab province. In 2018, the Supreme Court ordered relocation of three sugar mills from cotton-producing districts in southern Punjab to protect the crop.

Since cotton prices are low in the international market, textile millers would go for more imports, according to the KCBF chairman.

On Dec. 22, the price of cotton in the New York market stood at as much as 65.85 cents per pound, 1.64 cents lower than last year, according to the PCCC data.

Osawala said Pakistan’s increasing textile imports are also “hurting local cotton production.”

According to the Pakistan Bureau of Statistics’ (PBS) July-November data, the country had imported raw cotton, synthetic fiber, synthetic and artificial silk yarn and worn clothing worth $2.82 billion, 5 percent more than the imports during the same period last year.

Speaking of the impact of Pakistan’s falling cotton production, Kamran Arshad, chairman of All Pakistan Textile Mills Association (APTMA), said the millers would have to import “a lot of cotton” this year.

“I think approximately 7-7.5 million bales will have to be imported this year,” he said.

The textile and apparel sector is Pakistan’s largest exporter, accounting for more than half of the country’s overall exports and contributing around 8.5 percent of the gross domestic product (GDP) by employing nearly 40 percent of the industrial labor force. But high energy costs and outdated infrastructure among other factors continue to slow growth and leave the country trailing regional peers.

In the last fiscal year, Pakistan imported as much as 6.2 million cotton bales each weighing 220 kilograms, mostly from Brazil and the United States, according to KCBF Chairman Arshad.

Shankar Talreja, head of research at Karachi-based Topline Securities, said Pakistan is likely to import cotton worth $1.2 billion this year “considering the requirement.”

“The full-year import of cotton is likely to remain over $1 billion,” Talreja said.

Economic experts say while importing more cotton would ensure smooth supply of raw material to Pakistan’s textile sector, it may put pressure on the country’s foreign exchange reserves that rose to $15.9 billion last week after the International Monetary Fund (IMF) released a $1.2 billion tranche under Pakistan’s $7 billion loan program.