Saudi Arabia launches ‘Sonbola’ program to boost agricultural startups 

Irrigation system for farming in pivots in Saudi Arabia. Shutterstock
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Updated 14 February 2024
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Saudi Arabia launches ‘Sonbola’ program to boost agricultural startups 

RIYADH: Saudi entrepreneurs are set to be increasingly empowered in establishing innovative startups in the Kingdom’s agriculture sector through the introduction of the new Sonbola program. 

Launched by the Minister of Environment, Water, and Agriculture Abdulrahman Al-Fadley, and Minister of Communications and Information Technology Abdullah Al-Sawaha during a ceremony in Riyadh, the program aims to cultivate an entrepreneurial community in agriculture.  

It endeavors to support startups, attracts venture capital, and provides initiatives such as business incubators, rural development, and food technology programs, the Saudi Press Agency reported. 

The overarching goal is to boost economic growth and inspire Saudi youth to pursue entrepreneurship, it added. 

“Sonbola” translates to “ear of wheat” or “spike”, referring to the cluster of seeds at the top of the cereal plant’s stem where grains develop.

The ceremony, attended by leaders and entrepreneurs in the sector, marked the launch of the Agricultural Development Fund’s startup financing program.  

During the event, three memorandums of understanding were signed. These agreements were formalized between the Ministry of Environment, Water, and Agriculture, the Agricultural Development Fund, the National Research and Development Center for Sustainable Agriculture, and the Saudi Agricultural and Livestock Investment Co. 

These agreements aim to foster collaboration in supporting, developing, and enhancing the entrepreneurship system within the agriculture sector by implementing initiatives and programs associated with the Sonbola program.  

The objective is to maximize economic impact, diversify and sustain growth, and achieve leadership. They aim to create an attractive investment environment within the agriculture sector. 

Additionally, the agreements facilitate collaboration in designing and developing joint projects and initiatives in the field of entrepreneurship. 

During his speech at the ceremony, Deputy Minister of Environment, Water, and Agriculture Mansour Al-Mushaiti highlighted the ministry's commitment to addressing challenges in environmental sustainability, natural resources, and achieving water and food security. 

The ministry’s efforts encompass enhancing the quality of life, boosting economic impact, diversifying income sources, and cultivating national capabilities through innovative solutions. This includes supporting entrepreneurs to establish foundational pillars for an innovation-friendly environment. 

Al-Mushaiti noted that the ministry has developed an executive strategic plan to build an integrated entrepreneurship system. 

He highlighted that the government recently set up an agency for research and innovation and unveiled its executive strategy, which includes programs to foster entrepreneurship.  

Currently, enterprises in the environmental, water, and agricultural sectors represent only 1 percent of Saudi Arabia’s total startups, falling short of the global average of around 10 percent.  

The ministry aims to exceed this global average and anticipates these sectors to contribute about SR4 billion ($1.07 billion) to the non-oil gross domestic product by 2030. 

Three main programs have been launched. Sudrah focuses on developing entrepreneurship in the environmental sector, commencing operations in the second quarter of 2023.  

Sahabah aims to foster entrepreneurship in the water sector, with a planned launch in the third quarter of this year, while Sonbola focuses on developing entrepreneurship in the agricultural sector. 

Additionally, Abdulaziz Al-Malik, the ministry’s undersecretary for Research and Innovation, confirmed that entrepreneurship programs in environmental, water, and agricultural sectors play a vital role. Specifically, programs like the Sonbola contribute significantly by providing technological solutions for sectoral challenges, aligning with the ministry’s innovation strategy. 

The agriculture sector has been the focal point in recent events, with key government entities working to boost investments in its activities.  


Saudi POS spending jumps 28% in final week of Jan: SAMA

Updated 06 February 2026
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Saudi POS spending jumps 28% in final week of Jan: SAMA

RIYADH: Saudi Arabia’s point-of-sale spending climbed sharply in the final week of January, rising nearly 28 percent from the previous week as consumer outlays increased across almost all sectors. 

POS transactions reached SR16 billion ($4.27 billion) in the week ending Jan. 31, up 27.8 percent week on week, according to the Saudi Central Bank. Transaction volumes rose 16.5 percent to 248.8 million, reflecting stronger retail and service activity. 

Spending on jewelry saw the biggest uptick at 55.5 percent to SR613.69 million, followed by laundry services which saw a 44.4 percent increase to SR62.83 million. 

Expenditure on personal care rose 29.1 percent, while outlays on books and stationery increased 5.1 percent. Hotel spending climbed 7.4 percent to SR377.1 million. 

Further gains were recorded across other categories. Spending in pharmacies and medical supplies rose 33.4 percent to SR259.19 million, while medical services increased 13.7 percent to SR515.44 million. 

Food and beverage spending surged 38.6 percent to SR2.6 billion, accounting for the largest share of total POS value. Restaurants and cafes followed with a 20.4 percent increase to SR1.81 billion. Apparel and clothing spending rose 35.4 percent to SR1.33 billion, representing the third-largest share during the week. 

The Kingdom’s key urban centers mirrored the national surge. Riyadh, which accounted for the largest share of total POS spending, saw a 22 percent rise to SR5.44 billion from SR4.46 billion the previous week. The number of transactions in the capital reached 78.6 million, up 13.8 percent week on week. 

In Jeddah, transaction values increased 23.7 percent to SR2.16 billion, while Dammam reported a 22.2 percent rise to SR783.06 million. 

POS data, tracked weekly by SAMA, provides an indicator of consumer spending trends and the ongoing growth of digital payments in Saudi Arabia.  

The data also highlights the expanding reach of POS infrastructure, extending beyond major retail hubs to smaller cities and service sectors, supporting broader digital inclusion initiatives.  

The growth of digital payment technologies aligns with Saudi Arabia’s Vision 2030 objectives, promoting electronic transactions and contributing to the Kingdom’s broader digital economy.