Saudi designers showcase creations at Tasawar’s tech-driven show

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Arwa Al-Ammari, owner of Aram Designs, in her room at the exhibition, which looked like entering a historical Saudi house from the Najd region. (AN photo by Rahaf Jambi)
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French toile fabric served as the inspiration for Atelier Hekayat’s room. (AN photo by Rahaf Jambi)
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Updated 23 October 2023
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Saudi designers showcase creations at Tasawar’s tech-driven show

  • Old Jeddah, Najd region homes used as inspiration by creatives
  • Augmented reality provides immersive experience for visitors

RIYADH: Riyadh Fashion Week is collaborating with Snapchat for the first time to showcase the creations of five Saudi Arabia designers at the Tasawar exhibition that uses augmented reality to bridge the physical and digital realms.

The Saudi Arabia brands featured are Aram Designs, Atelier Hekayat, Hindamme, Kaf by Kaf, and Abadia.

The exhibition, which began on Oct. 21 and will conclude on Oct. 24, is being held at the King Abdullah Financial District.

Abdullah Al-Hammadi, CEO of Snapchat in Saudi Arabia, said that the exhibition is the first of its kind in the Middle East that combines technology and the world of fashion.

“In the Tasawar exhibition, visitors can visit five rooms of Saudi designers, where they will learn about their stories and the use of different augmented reality technologies in each room,” Al-Hammadi told Arab News. 




The Saudi Arabia brands featured are Aram Designs, Atelier Hekayat, Hindamme, Kaf by Kaf, and Abadia. (AN photo by Rahaf Jambi)




The Saudi Arabia brands featured are Aram Designs, Atelier Hekayat, Hindamme, Kaf by Kaf, and Abadia. (AN photo by Rahaf Jambi)

French toile fabric is the inspiration for Atelier Hekayat’s room, which is decorated entirely in black and white to match the brand’s aesthetic. However, they have included a yellow outfit exclusively for the Tasawar exhibition to recognize Snapchat’s efforts.

“Our participation in the Tasawar exhibition features certain Saudi aspects. It tells (our) ancestor stories that we grew up hearing from our forefathers and is designed in the manner of old Jeddah,” said Alya and Abeer Oraif, owners of Atelier Hekayat.

By adjusting a filter in a room, the theme is altered to help immerse visitors in the worlds of the various designers and their sources of inspiration. Visitors can even virtually try on some of the clothing.

Aram Designs’ room resembles an ancient Saudi Arabia house from the Najd region, with vibrant colors used as part of the designer’s attempt to highlight her heritage.

“You can wear my outfits thanks to Snapchat’s augmented reality technology, which allows visitors to try on the item before purchasing, making it one of the newest technologies in the fashion industry. This room is inspired by Aram, which borrows a lot of its theme from Saudi culture and decorates in the style of Najd’s doors and windows,” said Arwa Al-Ammari, owner of Aram Designs.


KSrelief sends food and shelter aid to Pakistan and Sudan

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KSrelief sends food and shelter aid to Pakistan and Sudan

RIYADH: The Kingdom’s aid agency KSrelief has sent food and shelter aid to Pakistan and Sudan, the Saudi Press Agency reported on Friday.

A total of 450 shelter bags were distributed in Sudan’s El-Gadarif state, benefiting 2,588 individuals.

In Pakistan’s Pakhtunkhwa province 710 food baskets for 4,970 individuals were handed to vulnerable families in flood-affected areas. This was a part KSrelief’s Food Security Support Project in Pakistan 2024.


World Red Cross, Red Crescent day marked with conferences, exhibitions

Updated 10 May 2024
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World Red Cross, Red Crescent day marked with conferences, exhibitions

  • Event is celebrated worldwide every May 8 to highlight the life-saving role played by the organizations

RIYADH: The Saudi Red Crescent Authority marked World Red Cross and Red Crescent Day this week with various events, exhibitions and conferences in the Kingdom.

The SRCA’s activities included marches on the main roads of several governorates as well as lectures and training courses to raise community awareness.

The day is celebrated on May 8 every year to emphasize the importance of alleviating the suffering of people worldwide, especially in countries afflicted by conflict and natural disasters.

In the Eastern Province, the SRCA in collaboration with Alasala College in Dammam, held a series of awareness events on the vital humanitarian work carried out by both organizations.

Those attending had the opportunity to observe medical workers undertake a drill using ambulances for emergencies under difficult circumstances.

There was also an exhibition featuring the latest emergency medical equipment and information provided when using the hotline number 997.

Lectures were delivered on topics including risks associated with overcrowding, the importance of allowing unimpeded access for ambulances, and guidelines for handling different emergency situations.

Visitors were also introduced to volunteering opportunities, training programs, and the Family Links initiative.

In the northwestern province of Tabuk, the SRCA’s Director-General Nawaf bin Mayah Al-Anazi led the celebration, with awareness programs and skills training at Tabuk Park Mall.

(With SPA)


Saudi Ministry of Tourism closes 40 facilities in Asir region for various violations

Updated 10 May 2024
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Saudi Ministry of Tourism closes 40 facilities in Asir region for various violations

  • Tourism operators had been warned of heavy penalties if they do business before obtaining the necessary licenses.

ABHA: The Saudi Ministry of Tourism recorded more than 350 violations during its inspection tours of hospitality facilities in the Asir region, closing 40 of them.
It addressed about 270 complaints regarding the services provided in facilities such as hotels and serviced apartments, as part of the Our Guests Are A Priority campaign during the first quarter of 2024.
The ministry’s supervisory teams conducted about 650 supervisory and inspection tours of hospitality facilities.
The tours were part of ongoing efforts to enhance the tourism sector in all regions of the Kingdom, in addition to ensuring the quality of services provided by various types of hospitality facilities to visitors and tourists.
The ministry said it would impose the strictest penalties on those who engaged in activities before obtaining the necessary licenses. It also said it would not be lenient in imposing regulatory penalties on violators, the closure of the facility in question, or both penalties in some cases.


KSrelief provides free eye treatment in Sri Lanka

Updated 10 May 2024
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KSrelief provides free eye treatment in Sri Lanka

  • 8-day mission in cooperation with the International Sight Foundation

COLOMBO: The Kingdom’s aid agency KSrelief has provided 200 eye surgeries in its ongoing campaign in the Sri Lanka town of Kattankudy, the Saudi Press Agency reported on Thursday.

Staffers of the “Saudi Noor Volunteer Program to Combat Blindness” have also examined 2,000 individuals so far.

The campaign, in cooperation with the International Sight Foundation, started May 4 and will conclude on May 11, the SPA stated.

The mission is a part of KSrelief’s aid efforts in several countries worldwide.


2 Saudi students among top coding winners in Apple’s Swift Student Challenge

Updated 10 May 2024
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2 Saudi students among top coding winners in Apple’s Swift Student Challenge

  • Afrah bin Jubeir “Fin’s Adventure” app is not just an entertaining game but also an educational tool to promote awareness of maritime environment
  • Jawaher Al-Anzi's "My Child” app aims to help children with speech impediments and was inspired by her own story

RIYADH: Two Saudi students have used their skills in coding and app creation to put social issues under the spotlight.

Afrah bin Jubeir and Jawaher Al-Anzi recently showcased their abilities in Apple’s Swift Student Challenge, where they were named among the top coding winners.

“This challenge offers us a platform to acquire skills that are applicable in the real world, and I am very excited to share the solutions and innovations I developed,” said Jubeir. “It is an opportunity not only to boost my knowledge and skills but also to make a positive impact in the tech community.”

Passionate about the sea and marine life, the 26-year-old created an app called “Fin’s Adventure.” It was developed not only as an entertaining game but also an educational tool to promote awareness of maritime environment matters and the importance of preserving the oceans.

“The game revolves around a fish character named ‘Fin’ who tries to survive in an ocean filled with plastic pieces,” Jubeir told Arab News. “The player will have to help Fin avoid these threats and promote awareness of the importance of keeping the oceans clean.”

The inspiration behind “Fin’s Adventure” came after Jubeir attended a conference where she noticed games had significant capabilities to convey educational messages and raise awareness. 

Afrah bin Jubeir's “Fin’s Adventur.” was developed not only as an entertaining game but also an educational tool to promote awareness of maritime environment matters.

She designed the game to be exciting and educational, introducing players to the negative impacts of plastic pollution and encouraging them to take small steps towards a more sustainable lifestyle.

“Owing to its fun and interactive delivery method, the game attracts both kids and adults, making it an effective tool that contributes to changing behaviors in the long run,” she said.

Jubeir began her vocational training in September 2023 when she joined the Apple Developer Academy. A nine-month program enhanced her software skills and understanding of advanced technologies, before she decided to apply to the Swift Student Challenge.

She said other students considering an application should ensure they understood the necessary requirements first. They should start with a unique idea addressing a specific problem, before going on to develop a seamless design and attractive user experience.

“Ask for feedback from your friends and acquaintances to improve your project and remember that any challenge you face is an opportunity to learn and progress. Even if you don’t win, the opportunity itself adds to your experiences and teaches you,” she said.

Al-Anzi, a 27-year-old from Riyadh, competed against 350 other students from 35 countries and was named one of 50 Distinguished Winners in the challenge.

Her app, “My Child,” aims to help children with speech impediments and was inspired by her own story.

Jawaher Al-Anzi's app, “My Child,” aims to help children with speech impediments. 

As a child, following the death of her grandfather, she developed a stutter. She eventually overcame it and, years later, began training at the Apple Developer Academy in Riyadh.

“It took around a month to build the application, from coming up with the idea to executing it,” she told Arab News.

“The application will contribute to solving stuttering among all members of the community of different ages. Hopefully, in the near future, it will be available for download on the App Store.”

She said her experience of participating in the Apple competition paved the way for her app creation.

“It’s an opportunity to create an application and learn how to build projects and new techniques, in addition to creating an application that contributes to helping society as a whole.”

Asked what advice she would give others hoping to follow in her footsteps, she said it would be the same advice that was given in the Apple academy: “Everyone can code.”