NEOM becoming major attraction for filmmakers

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Updated 10 August 2023
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NEOM becoming major attraction for filmmakers

  • Nine films in pipeline, says Telfaz11’s Ibraheem Al-Khairallah
  • NEOM’s landscape has desert, sea, mountains and snow

RIYADH: The diverse landscape and high-tech facilities of Saudi Arabia’s NEOM development are set to attract an increasing number of filmmakers over the next few years.

This is according to Ibraheem Al-Khairallah, the creative director and partner of Telfaz11, the media production company, who appeared recently on The Mayman Show.

Al-Khairallah said an agreement has recently been signed with NEOM to produce nine films over the next three years.

“We’re happy to announce that NEOM has all the facilities to make the greatest projects happen in Saudi; and also in terms of locations, in terms of equipment there, in terms of sound studios, as we know that (a) couple of international films have been shot there. And now they want to put the light on some locals there on the ground and we’re happy,” he said.

“The ground there is rich. They’ve got the sea, they’ve got the mountains and they got the desert … (and) in the winter they got the snow,” he added.

Al-Khairallah said NEOM’s world-class facilities that will facilitate the production practices similar to the film “300.” The “entire film was shot in a studio. So you can shoot whatever you want,” he added.

Al-Khairallah said that it would also be possible for Saudi Arabia to produce “spaghetti” Westerns in NEOM, like Italian producers had done in Europe.

On Telfaz11, Al-Khairallah said the company has been focusing on various local and international productions.

He explained that a part of Telfaz11’s expansion strategy involves showcasing content through their theater project called Asphalt. In addition, international projects would be released under Telfaz11 Studios at various festivals, which would hopefully see networking and collaboration with globally-recognized musicians, directors and actors.

Al-Khairallah produced and acted in the movie “Sattar” which is considered Saudi Arabia’s most successful film. He said the film’s production was “an amazing journey.” He was “very proud” of his first role as a producer, and now has a great deal more respect for those individuals who are involved on the production side of filmmaking.

He praised Egypt’s movie industry because of its ability to reach audiences, including in the Kingdom. There was a gap in the market to produce films in the mould of Egypt, including comedies and musicals, which Saudis would “love.”

He said it would be “a win” even if such Saudi Arabia-produced films break even.


UNESCO honors Al-Bisht Al-Hasawi as thousands flock to Al-Ahsa festival

Updated 6 sec ago
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UNESCO honors Al-Bisht Al-Hasawi as thousands flock to Al-Ahsa festival

RIYADH: The third edition of Al-Bisht Al-Hasawi Festival is drawing thousands of local and international visitors to Ibrahim Palace in Al-Hofuf.

Running until Feb. 7 at the historic palace, the event features a bisht exhibition, a rare bisht gallery, a handicrafts zone and workshops led by skilled artisans.

The festival showcases a convergence of cultures, with international pavilions highlighting the global appeal of this authentic Saudi heritage. 

The bisht’s allure has drawn international visitors eager to explore Al-Ahsa’s rich history and traditional crafts.

Tourists enthusiastically don the traditional robe, admiring its royal designs. Many participate in workshops with master artisans, learning the intricate art of Zari embroidery.

Organized by the Heritage Commission, this year’s festival celebrates the inscription of the bisht on UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity, the Saudi Press Agency reported.

The event showcases Al-Ahsa’s centuries-old tradition of hand-weaving and gold embroidery, a craft passed down through generations of local families.

Visitors can explore interactive displays, participate in live workshops, and witness the meticulous process of tailoring this iconic symbol of prestige.

With UNESCO’s participation and representatives from six countries, the festival has evolved into a global platform for cultural dialogue, cementing the bisht’s status as a world-class cultural treasure.

At the heart of the festival is the story of the “Golden Threads” (Al-Zari), intricate gold-plated silver threads that define the bisht’s character and prestige.

Visitors can discover them in the Golden Threads VIP Area, where they can watch master artisans demonstrate the full bisht-making process at the Host’s Majlis, offering insight into Al-Ahsa’s centuries-old craftsmanship.