UNESCO honors Al-Bisht Al-Hasawi as thousands flock to Al-Ahsa festival

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International visitors flock to Al-Bisht Al-Hasawi Festival in Al-Ahsa. (SPA)
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International visitors flock to Al-Bisht Al-Hasawi Festival in Al-Ahsa. (SPA)
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Updated 06 February 2026
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UNESCO honors Al-Bisht Al-Hasawi as thousands flock to Al-Ahsa festival

RIYADH: The third edition of Al-Bisht Al-Hasawi Festival is drawing thousands of local and international visitors to Ibrahim Palace in Al-Hofuf.

Running until Feb. 7 at the historic palace, the event features a bisht exhibition, a rare bisht gallery, a handicrafts zone and workshops led by skilled artisans.

The festival showcases a convergence of cultures, with international pavilions highlighting the global appeal of this authentic Saudi heritage. 

The bisht’s allure has drawn international visitors eager to explore Al-Ahsa’s rich history and traditional crafts.

Tourists enthusiastically don the traditional robe, admiring its royal designs. Many participate in workshops with master artisans, learning the intricate art of Zari embroidery.

Organized by the Heritage Commission, this year’s festival celebrates the inscription of the bisht on UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity, the Saudi Press Agency reported.

The event showcases Al-Ahsa’s centuries-old tradition of hand-weaving and gold embroidery, a craft passed down through generations of local families.

Visitors can explore interactive displays, participate in live workshops, and witness the meticulous process of tailoring this iconic symbol of prestige.

With UNESCO’s participation and representatives from six countries, the festival has evolved into a global platform for cultural dialogue, cementing the bisht’s status as a world-class cultural treasure.

At the heart of the festival is the story of the “Golden Threads” (Al-Zari), intricate gold-plated silver threads that define the bisht’s character and prestige.

Visitors can discover them in the Golden Threads VIP Area, where they can watch master artisans demonstrate the full bisht-making process at the Host’s Majlis, offering insight into Al-Ahsa’s centuries-old craftsmanship.


Saudi Arabia champions AI and sustainable growth at UN tourism meeting in Kuwait

Updated 58 min 49 sec ago
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Saudi Arabia champions AI and sustainable growth at UN tourism meeting in Kuwait

  • Saudi Tourism Minister says tourism today accounts for approximately 10 percent of the world economy, contributing about $10 trillion to global GDP 

KUWAIT CITY: Saudi Arabia’s Tourism Minister Ahmed Al-Khateeb has called for stronger international cooperation to build a tourism ecosystem that is integrated, resilient, and future-ready, the Saudi Press Agency reported Thursday.

In a opening address at the 52nd UN Tourism Regional Commission for the Middle East in Kuwait City, he noted that tourism is “no longer a peripheral activity but a massive engine of economic development.”

“With an estimated contribution exceeding $10 trillion to global GDP, tourism today accounts for approximately 10 percent of the world economy,” said Al-Khateeb, speaking as president of the 26th UN Tourism General Assembly. The three-day conference opened on Feb. 10.

He pointed to the Middle East’s exceptional recovery, which recorded a 39 percent increase in international arrivals in 2025 compared to 2019, welcoming nearly 100 million visitors last year.

The minister highlighted Saudi Arabia’s driving force behind these regional statistics, noting that the Kingdom now represents approximately 30% of the Middle East tourism market in both visitor numbers and spending.

“We are proud that Saudi tourism’s uninterrupted growth has become a driving force for regional tourism, and we look forward to continuing our close cooperation with UN Tourism to share our expertise with the world,” he said.

Focus on AI

Addressing the meeting’s central theme of Artificial Intelligence (AI), Al-Khateeb emphasized the need for responsible innovation. He described AI as a key enabler for growth but stressed that the “human touch” defining the hospitality sector must be maintained and the workforce protected.

On the sidelines of the regional commission, the minister met with counterparts from across the region to explore ways to promote regional cooperation and alignment to enhance resilience and build tourism industries that can drive inclusive economic and social development.

Al-Khateeb also met with leading investors from Kuwait to discuss investments in the Kingdom’s tourism sector and explore new opportunities to leverage Saudi Arabia’s integrated investment ecosystem, designed to enable regional and international investors to achieve sustainable, long-term value.

The 52nd UN Tourism Regional Commission for the Middle East is the first held in the region since the 26th UN Tourism General Assembly, hosted in Riyadh last November. 

That assembly resulted in the historic “Riyadh Declaration on the Future of Tourism,” which established a global consensus on sustainability, inclusive growth, and the responsible adoption of human-centric AI for the next fifty years.