Saudi feature film ‘Hobal’ to shoot in NEOM

‘Hobal’ will utilize the picturesque Bajdah Studios and its vast landscapes to create an epic cinematic experience. (NEOM)
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Updated 17 July 2023
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Saudi feature film ‘Hobal’ to shoot in NEOM

  • Addressing life and death in the desert, Abdulaziz Alshlahei’s film focuses on the struggles of a Saudi family
  • Film will benefit from production support provided by NEOM who are assisting with crew, location scouting, logistics, and on-the-ground production expertise

RIYADH: Acclaimed director Abdulaziz Alshlahei’s upcoming Saudi feature film “Hobal” is set to begin shooting in NEOM, northwest Saudi Arabia, this September.

The film will utilize the picturesque Bajdah Studios and its vast landscapes to create an epic cinematic experience, the Saudi Press Agency reported on Monday.

“Hobal” focuses on a Saudi family living in isolation in the desert in the early 1990s. Following their grandfather’s strict instructions, the family are not allowed to leave the desert. However, a series of events shakes their foundations and pits them in a struggle between life and death. The film stars Mohammed Altoyan and Mishal Almutairi among an all-Saudi cast.

The motion picture marks Alshlahei’s third feature film, following the success of Saudi period drama “The Tambour of Retribution,” which received two awards at the Cairo Film Festival and was chosen as the Saudi Arabian entry for Best International Feature Film at the 94th Academy Awards in 2022.

The film’s scriptwriter, Mufarrej Al-Majfel, was one of the winners and recipient of a fund award at the Saudi Film Commission’s Daw Film Competition, an initiative launched by Saudi Arabia’s Ministry of Culture in September 2019 to support Saudi film production and champion the next generation of filmmakers by establishing a sustainable funding program to bring Saudi content to the screen and to wider audiences.

The film will benefit from production support provided by NEOM who are assisting with crew, location scouting, logistics, and on-the-ground production expertise.

The strategic location of Bajdah Studios offers producers the opportunity to shoot on location in the stunning landscapes of NEOM while being in close proximity to the state-of-the-art sound stages, complete with back-of-house facilities comprising of make-up rooms, green rooms and production offices.

Alshlahei said: “Since 2018, we have been thinking about unique locations to shoot our film. We decided on NEOM, and specifically Bajdah, where the captivating landscapes will be an influential and integral part of the narrative.

“Our director of photography will use anamorphic lenses to do justice to this extraordinary and majestic destination and set a beautiful atmosphere for the film. I’m excited about shooting and would like to take this opportunity to thank the NEOM Media Industries team for welcoming us and supporting the film.”

Wayne Borg, managing director of media industries, entertainment, and culture at NEOM, said: “We are thrilled to be the location of choice for Abdulaziz Alshlahei’s latest homegrown feature ‘Hobal.’ We are looking forward to supporting him in every step of the way to bring his vision to the screen, in what is a very exciting time for the local industry.

“There is a huge appetite for compelling authentic stories from the region across a range of genres that are now transcending borders which we are proud to be a part of. Supporting the new generation of trailblazing filmmakers and talent is of strategic significance to our industry and is central to creating a film ecosystem as we cement our position as the regional gateway to the industry.”

NEOM has supported and provided the backdrop for over 30 local projects spanning film and television across documentary and fiction in the last 18 months including Rupert Wyatt’s “Desert Warrior,” starring Anthony Mackie and Sir Ben Kingsley, “Dunki” directed by Rajkumar Hirani and starring Shah Rukh Khan, the first regional reality TV show “Million Dollar Island” and “Rise of The Witches,” the region’s biggest-ever budget TV show. 

In addition, MBC’s “Exceptional,” a 200-episode-a-year TV drama series, is set to begin shooting in July.


Hamza Hawsawi on headlining The Fridge in Riyadh

Updated 14 February 2026
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Hamza Hawsawi on headlining The Fridge in Riyadh

DUBAI: Saudi R&B artist Hamza Hawsawi headlined The Fridge’s “Concert Series KSA Season 1” over the weekend, performing a show in Riyadh’s JAX District as part of a two-day program spotlighting emerging talent.

Hawsawi’s performance followed “The Fridge Open Mic,” which took place at the same venue the night before. The open mic offered rising artists a professional stage to perform original material in front of a live audience, creating space for experimentation and discovery within the local music scene.

Speaking during the event, Hawsawi highlighted the importance of platforms such as open mics for artists. “I think it is important because an open mic is an opportunity to get to know new artists,” he said. “For industry professionals, like Fridge, it is an eye-opener to the scene, and it lets you understand how the scene is going, what kind of artists you’re gonna be dealing with in the future.”

From an artist’s standpoint, he added, the format remains essential for growth. “We do need open mics. We do need to be out there and to try different things, and to sing to different people, and to test our art and find out if people are gonna gravitate towards it or not.”

Hawsawi has spent more than 15 years developing a sound rooted in R&B, soul and pop, building an audience that now spans the region and beyond. He has accumulated more than 33 million global views and collaborated with a range of regional and international artists. 

His track “Million Miles” was selected as the official Rally Dakar anthem, while his live performances have included stages such as MDLBeast and the Abu Dhabi Grand Prix.

Asked whether he feels a responsibility to help shape the Saudi R&B scene, Hawsawi described a fluid relationship with that role. “Sometimes I feel that sense of responsibility,” he said. “Other times I feel like I’m just a human being trying to express my feelings … But we’re just artists at the end of the day.”

He added that while he sometimes embraces being a beacon for the genre, “other times I feel like I want to be low-key, and I don’t even want to be seen or heard.”

Hawsawi also reflected on one of his personal challenges as an artist in the Kingdom: writing and performing primarily in English. 

“That has been the biggest challenge to face,” he said. 

While Arabic remains the most widely spoken language in Saudi Arabia, Hawsawi explained that English allows him to express what he feels more clearly, particularly when it comes to emotion and meaning.

“The nuances of what I feel and all the metaphors for me trying to say something but not saying it, you know, not a lot of people get that,” he said, noting that his work often reaches a niche audience. “But I’m happy with that.”