Scent of tradition lingers in Lebanon’s ‘village of roses’

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A villager harvests Damascena (Damask) roses that are used for essential oils, sweets and cosmetics, in the village of Qsarnaba on May 11, 2023. (AFP)
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Zahraa Sayed Ahmed harvests Damascena (Damask) roses to produce rose water and syrup, in the village of Qsarnaba on May 11, 2023. (AFP)
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A villager harvests Damascena (Damask) roses that are used for essential oils, sweets and cosmetics, in the village of Qsarnaba on May 11, 2023. (Joseph Eid / AFP)
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Damascena (Damask) rosebuds. (AFP)
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Updated 18 May 2023
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Scent of tradition lingers in Lebanon’s ‘village of roses’

  • Oil derived from the famed Damask rose --- named after the ancient city of Damascus — is a staple of perfumers
  • The ancient Damask rose had been exported from Syria to Europe for centuries since the time of the Crusades

QSARNABA, Lebanon: On a gentle slope looking out over Lebanon’s Bekaa Valley, villagers work their way across pink-dotted terraces, gathering perfumed Damask roses that are used for essential oils, sweets and cosmetics.

The rose harvest “gives you a bit of hope, it makes things beautiful, it calms you down — it gives you strength to carry on,” said Leila Al-Dirani, picking the flowers from her family’s land in the village of Qsarnaba.
A soft bag tied around her waist and her hands scratched from the thorns, the 64-year-old plucks the small, pink buds from their bushes as their rich and heady scent wafts across the hill.
The oil derived from the famed Damask rose --- named after the ancient city of Damascus located just across the mountain range separating Lebanon and Syria — is a staple of perfumers.
Experts swear by the flower’s therapeutic properties in fighting infection and as a relaxant, while rose water is used across the Middle East both as a refreshing drink, in sweets such as Turkish delight, to scent mosques and even to bestow luck at weddings.




Caption

After a morning collecting roses, the workers in Qsarnaba drop their fragrant bundles at a warehouse in the village where they are paid based on their harvest.
At the facility carpeted with pink petals, Zahraa Sayed Ahmed — whose first name means “flower” — buys the raw materials to produce her rose water, syrup, tea and jam.
Around four years ago, she set up a small workshop at her house, using a traditional metal still that “belonged to my grandfather,” said Sayed Ahmed, 37.

With a kilogram (2.2 pounds) of rose petals, she said she can make up to half a liter of rose water.




Zahraa Sayed Ahmed produces rose water from Damascena (Damask) roses, at her house in the village of Qsarnaba on May 11, 2023. (AFP)

She then also bottles and labels her modest production by hand, putting it on limited sale locally.
“The production of rose water is a part of our heritage,” said Sayed Ahmed. “In every home in Qsarnaba there is a still, even if it’s just a small one.”
The rose season only lasts a few weeks, but it is a busy time for Qsarnaba’s residents.
“This year is the first year that we didn’t bring workers to help us because the production is low and we couldn’t afford it,” said Hassan Al-Dirani, 25, who has been picking the flowers alongside his mother, Leila.




A woman serves a drink made of rose syrup at a house in Byblos on May 15, 2023. (AFP)

Since late 2019, Lebanon has been grappling with a devastating economic crisis that has seen the local currency collapse and pushed most of the population into poverty.
“The rose harvest and all other harvests have lost about 80 percent of their value... because of the economic crisis,” said local official Daher Al-Dirani, who hails from the extended family that is the biggest in Qsarnaba.
“But the roses help people put food on the table,” he added.




A worker sells traditional dessert Kunafa, at a shop in Byblos on May 16, 2023. (AFP)

Exported from Syria to Europe for centuries since the time of the Crusades, the ancient Damask rose is also cultivated in countries including France, Morocco, Iran and Turkiye.
“Our village produces the most roses out of any village in Lebanon” and more than half of the country’s rose water, Sayed Ahmed claimed proudly, as the captivating scent lingered in the air.
“Qsarnaba is the village of roses.”


Behind the scenes at Mazen Laham’s Middle East media powerhouse 

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Behind the scenes at Mazen Laham’s Middle East media powerhouse 

  • Laham’s Different Productions, the company behind “Dubai Bling” and the regional version of “Shark Tank,” just celebrated its 10th anniversary 
  • The company is behind regional adaptations of popular international franchises ‘Shark Tank,’ ‘Say Yes to the Dress,’ and ‘Chopped’

DUBAI: Lebanese producer Mazen Laham’s Different Productions celebrated its 10th anniversary this month. The company is one of the driving forces of the television industry in the region, responsible for the creation of acclaimed shows including Netflix’s “Dubai Bling,” and “It’s OK” — a docuseries about the Lebanese pop superstar Elissa — as well as Arabic adaptations of popular franchises “Shark Tank,” “Say Yes to the Dress,” and “Chopped.”  

Laham told Arab News that shooting for the third season of “Dubai Bling” has already concluded, adding that it is “even bigger than the two previous seasons.” He confirmed that Emirati-Egyptian TV host Mahira Abdeaziz and Iraqi influencer Jwana Karim will be joining the cast, which already includes Zeina Khoury, Safa and Fahad Siddiqui, DJ Bliss, Danya Mohammed, Kris and Brianna Fade, Mona Kattan Al-Amin, Hassan Al-Amin, Loujain Adada, Ebraheem Al-Samadi, and Farhana Bodi.  

The previous two seasons both ranked in the global top 10 for non-English series on Netflix. “I believe in numbers,” Laham said. “It was (popular) globally. What I will say is that season three is a very big season.”  

While they suspected the show would be popular, Laham admitted that he and his team were not expecting it to get quite so big. “What we were aiming for is to have a good show but we never thought that it will be this successful,” he said.  

The show may be popular, but it has also attracted plenty of criticism online for its depiction of life in Dubai. Laham, though, seems unperturbed. 

“We never said that this is Dubai. From day one, we said it is about a group of friends living in Dubai,” he said. “It is not a documentary about the city. We are not saying ‘This is Dubai and this is life in Dubai,’ we only focused on a group of friends living in Dubai.” 

Discussing his company’s various Arabic-language adaptations of international shows, Laham said that they try to preserve the original concept of the show while ensuring they cater to the cultural sensitivities and preferences of the region. 

“Before getting the shows, we make sure that they fit our culture — anything that, culturally, does not pass, we do not even get it in the first place,” he said. “But, whenever we see something that could be adapted, yes, we (try to) get the rights for it. The most important thing is to keep the structure and the main spirit of the format the same.” 

Laham believes there are now two distinct audiences for shows: those for traditional television networks and those for streaming services such as Netflix, Shahid, Starzplay.  

“What is on TV does not work on a platform and vice versa, because the new generation want something fast — they want something will keep them hooked. So, it’s very challenging to make content for them,” he said.  

What Laham believes works best are docuseries such as “Dubai Bling” and “It’s OK.” 

“These are non-scripted, but they are serialized; they’re sticky,” he explained. “You want to keep on watching to follow the stories and this is when you binge watch. On TV channels, you still get to see classical standalone episodes.” 

Laham said Different Productions is currently working on an original docuseries for Starzplay called “Unstoppable.”  

“It’s a football-based reality show where children between the ages of 13 and 15 compete. There will be one winner, and the winner will hopefully play for one of the big Italian teams,” he said.  

Laham described the Saudi Arabia market as “promising,” not only due to the growing number of original productions but also because “the infrastructure, whether it’s Neom or AlUla,” is drawing in creatives from around the world. “I think it’s going to the biggest media hub out there very soon,” he added.  

“We care a lot about the viewership in Saudi Arabia because it’s the biggest market,” Laham said. “So we always look into the ratings — even if it’s not a pure Saudi show, we want our shows to be watched in Saudi Arabia.”  


Arab-American Heritage Month: Sama Alshaibi — ‘I’m trying to change this idea of what an Arab woman is’ 

Updated 38 min 49 sec ago
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Arab-American Heritage Month: Sama Alshaibi — ‘I’m trying to change this idea of what an Arab woman is’ 

DUBAI: The fourth in this year’s series focusing on contemporary Arab-American artists in honor of Arab-American Heritage Month. 

Born in Basrah to an Iraqi father and a Palestinian mother, Sama Alshaibi is an Arizona-based professor and artist who has mostly devoted her 20-year career to video, photography and performance art.  

During the Iran-Iraq war of the Eighties, Alshaibi and her family moved around the region, living in Saudi Arabia, the UAE, and Jordan, before eventually settling in the American Midwest when she was 13 years old.  

Sama Alshaibi_Water Bearer II. (Supplied)

“Growing up in the United States was strange. We were a ‘different’ family in Iowa and there wasn’t a lot of diversity. But I grew up in a place with nice people,” Alshaibi tells Arab News from Bellagio, Italy, where she is doing a residency at the Rockefeller Foundation.  

But she also says there were obstacles, mainly formed by major political events that impacted her. “It was challenging, because of where I’m from,” she says. 

Alshaibi’s work is largely inspired by her Arab roots. “Arts were so revered in my family,” she says. “I don’t even know if I would be making art if it wasn’t for my heritage.” It was her father, an avid photographer, who taught her to use a manual camera. She aspired to become a photojournalist herself — inspired by 20th-century African-American photographers, notably Carrie Mae Weems and Lorna Simpson, who documented Black culture in their imagery.  

Sama Alshaibi's 'Gamer Albumen' print. (Supplied)

Many of her images are portraits of herself wearing, for example, traditional Middle Eastern garments, referencing romanticized Orientalist portrayals of women, and in the end, challenging them.  

“I’m trying to change this idea of what you think an Arab woman is,” she explains. “I started seeing the power of communication, of taking political or social issues and using your body, your performance, your environment, to address them.”  

One of Alshaibi’s best-known series is called “Carry Over,” in which she photographed herself carrying large objects (or Orientalist props), such as a tower of container tins or a water vessel, above her head. The images poetically show a woman’s endurance and comment on a collective history, affected by colonialism and cultural loss.  

“I’ve always been interested in the notion of ‘aftermath’ — what happens after the destruction of your environment,” explains Alshaibi. “It gets you to the question of what we can’t hold onto anymore.”   


Birthday wishes pour in for Gigi Hadid

Updated 24 April 2024
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Birthday wishes pour in for Gigi Hadid

DUBAI: US Dutch Palestinian model Gigi Hadid turned 29 this week and the fashion and beauty crowd took to Instagram in droves to wish her a happy birthday.

Hadid’s younger sister, Bella Hadid, kickstarted the well wishes with a heartwarming message alongside a carousel of photos of the sisters, including several childhood snaps.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Bella (@bellahadid)

“Happy birthday princess of Genovia, I love you so much,” Bella captioned her Instagram post. “Life without you would be nothing, I would be nothing! You inspire me and make me feel strong.

“Watching you give birth and then raise the most perfect angel is the most magical gift a sister could ask for,” Bella wrote to the mother-of-one. “I feel so lucky. You are the best and coolest mama, best sister, best daughter, and best friend. Anyone who has the privilege to be in your orbit is lucky. I love you sissy, you make me feel proud to be your sister.”

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Bella (@bellahadid)

Leading designers also took to the photo-sharing social media platform to celebrate the birthday girl, including Donatella Versace who wrote: “Happy Birthday to you, my girl @gigihadid. You are beautiful inside and out, Gigi. I hope you have the best day celebrating with Khai and all your loved ones. You deserve the best, always.”

Khai is Hadid’s three-year-old daughter with British singer Zayn Malik.

Fellow model Lily Aldridge, British designer and TV personality Tan France, stylists Elizabeth Sulcer and Gabriella Karefa-Johnson, celebrity makeup artist Partick Ta and many more all took to Instagram Stories to share touching messages.

Also paying tribute to the catwalk star on her special day was her father, Palestinian real estate mogul Mohamed Hadid, who shared a thoughtful birthday message on his feed.

“Happiest birthday to my beautiful smart elegant loving caring talented mother sister daughter one can ever be. Happy birthday my love,” he wrote. 

Hadid has been occupied with her fashion label, Guest In Residence. Just last week, she unveiled the Spring/Summer collection both online and in stores. The collection introduces the brand’s inaugural cotton and silk blends, along with lightweight cashmere options.


Milan’s Istituto Marangoni to open campus in Riyadh

Updated 24 April 2024
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Milan’s Istituto Marangoni to open campus in Riyadh

RIYADH: Milan-based Istituto Marangoni, in collaboration with the Saudi Fashion Commission, will open a Higher Training Institute in Riyadh offering courses specialized in fashion and luxury, with plans to inaugurate the institute in 2025. 

According to a released statement, the institute’s mission in Saudi Arabia is to explore new avenues for local talent development and generate employment opportunities in the relevant industries.

The new institute in Riyadh will offer three-year advanced diplomas available in specific areas such as Fashion Design, Fashion Management, Fashion Product, Fashion Styling & Creative Direction, and also in the management of Fragrances & Cosmetics and Interior Design. (Supplied)

 “We are very excited to do a partnership with Istituto Marangoni. It's one of the leading global educational institutions focused on fashion and design. They have many campuses around the world, but for Saudi Arabia, it's the first time they are opening their campus. And they are also the first educational institution to come into Saudi Arabia as a foreign direct investment, which shows their commitment to the potential in the Saudi market, especially for creatives and businesses, and through this partnership, we'll be able to educate and provide employment to all the local creatives in the industry in Saudi Arabia,” Burak Çakmak, chief executive officer of the Fashion Commission under Saudi Arabia’s Ministry of Culture, told Arab News.

The new institute in Riyadh, to be accredited by the Technical and Vocational Training Corporation, will offer three-year advanced diplomas available in specific areas such as Fashion Design, Fashion Management, Fashion Product, Fashion Styling & Creative Direction, and also in the management of Fragrances & Cosmetics and Interior Design. Students will be able to choose whether to complete the advanced diploma in Riyadh, with the option of stepping into the fashion industry through a six-month internship during the last year of study, or complete studies for a bachelor’s degree at any international Istituto Marangoni campus.

The institute’s mission in Saudi Arabia is to explore new avenues for local talent development and generate employment opportunities in the relevant industries. (SupplieD)

The institute has campuses in Milan, Florence, Dubai, Paris, London and Miami.

In a released statement, Stefania Valenti, Global Managing Director of Istituto Marangoni, said: “We created this important partnership with the Saudi Fashion Commission because we believed that they are going to have a very strong agenda that is going to create a fashion (and) luxury system in Saudi (Arabia).

“We want to provide our knowledge and skills to the new generation, because there is a strong appetite here for the young generation, for the women, that they want to start to study in Saudi, they don't want to study abroad,” she added. 


Romanian Jordanian designer Amina Muaddi teases new collection

Updated 23 April 2024
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Romanian Jordanian designer Amina Muaddi teases new collection

DUBAI: Romanian Jordanian designer Amina Muaddi teased her new collection, titled “High Summer,” on social media this week.

The celebrity-loved designer will release her new drop worldwide at 3 p.m. Central European Time on Tuesday.

Muaddi shared a teaser with her 1.3 million followers featuring a model opening a cream-colored clutch, revealing a mirror on the inside of the bag.

In addition to her collection of shoes, Muaddi’s jewelry and bag lines are also gaining acclaim among her celebrity clientele. The shoemaker’s label has garnered a loyal list of famous fans, including Dua Lipa, Gigi Hadid, Kylie Jenner and Hailey Bieber Baldwin. 

Muaddi launched her eponymous footwear line in August 2018, about one year after departing from her role as co-founder and creative director of luxury footwear label Oscar Tiye.

The creator also helped design the shoes for Rihanna’s Fenty collection. The collaboration received the Collaborator of the Year award at the 34th edition of the FN Achievement Awards in 2020.

A year later, she landed a spot on Women’s Wear Daily and Footwear News’ 50 Most Powerful Women list.

Her jewelry collection encompasses rings, earrings and bangles.

The rings boast spiral-shaped designs, bombe rings with a crystal centrepieces available in both silver and gold, and a silver band adorned with crystals.

In the earring selection, versatility reigns supreme. Alongside simple rectangle and circular hoops embellished with crystals, she offers intricate multi-ring hoop designs.

The designer’s handbag range includes a variety of styles, from sleek clutches with striking embellishments to bold totes and crossbody bags.

Some of the bags are embellished with sparkling crystals or intricate sequins, while others are made from satin or leather and feature metallic finishes. The color palette includes classic cream, brown, black, red and silver.

Muaddi previously spoke to Footwear News about her rise of one of the most in-demand footwear designers in the industry.

“I was so passionate, so I was willing to go through any hardship,” she told the publication. “There’s a reason why only so many people get to this point, because you get tested a lot.

“Many times, I was close to giving up. I had to part ways with my partner, with producers; I’ve had (orders) cancelled. It’s not about what you go through, it’s how you survive the situation and how you thrive after it. It’s a never-ending lesson,” she added.