Who’s Who: Nouf Eidah, director of clinical excellence in community and public health at King Fahad Medical City

Nouf Eidah
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Updated 19 April 2023
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Who’s Who: Nouf Eidah, director of clinical excellence in community and public health at King Fahad Medical City

Nouf Eidah has been the director of clinical excellence in community and public health at the Central Second Health Cluster at King Fahad Medical City since 2021.

She outlined the department’s new mission and vision, set key performance indicators, and developed policy organization charts, among other accomplishments.

She is responsible for 90 healthcare centers in Riyadh, ensuring they stay in line with the standards of the Saudi Central Board for Accreditation of Healthcare Institutions.

Her position as director of clinical excellence involves improving the strategic plans, policies, and procedure management of the department; developing an electronic tracking system and documentation system for policy and procedure; and enhancing the quality of healthcare for patients.

Before assuming this position, Eidah was the healthcare quality improvement manager at King Fahad Medical City, where she reviewed and created policies and key performance indicators for several initiatives.

Before joining King Fahad Medical City, Eidah worked as a quality specialist for the Security Forces Hospital program at King Saud Medical City during the pandemic, overcoming the challenges of the period, reviewing incidents and updating policies.

Prior to the pandemic, Eidah was appointed as a member of several large committees in the hospital, including the work ethics and patient safety committee.

Eidah obtained a master’s degree in leadership and management for healthcare practice in 2012 from Salford University and a bachelor’s degree in food science and nutrition in 2007.

She has received several certificates, including in quality management, organizational excellence, in-patient safety, and healthcare performance improvement.

 


Pakistan, Saudi Arabia explore joint investment push in high-growth regions

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Pakistan, Saudi Arabia explore joint investment push in high-growth regions

  • Both sides discuss combining Pakistan’s production capacity with Saudi capital and regional market access
  • Government says Saudi side expressed interest in corporate farming in Pakistan, particularly in rice sector

KARACHI: Pakistan and Saudi Arabia are looking to jointly tap high-growth regional markets and align production and capital strengths, according to an official statement on Wednesday, following talks between Commerce Minister Jam Kamal Khan and Saudi Investment Assistant Minister Ibrahim Al-Mubarak in the Kingdom.

The two countries have long maintained close bilateral ties that have evolved into a multidimensional strategic partnership.

In October last year, the two countries launched an Economic Cooperation Framework aimed at shifting relations beyond aid toward sustainable trade, investment and development links. The framework followed the signing of a joint security agreement a month earlier, under which aggression against one would be treated as an attack on both.

“A key focus of the discussion was the joint exploration of regional markets, particularly Central Asia, Africa, and ASEAN, identified as high-growth regions offering significant opportunities for collaboration,” according to a statement circulated by Pakistan’s commerce ministry after the meeting.

“The two sides agreed that Pakistan and Saudi Arabia, by leveraging their respective strengths, can position themselves as complementary partners — combining Pakistan’s production capabilities with Saudi Arabia’s capital strength, market access, and regional connectivity,” it added.

The Saudi side expressed interest in corporate farming in Pakistan, particularly in the rice sector, with discussions covering mechanization, storage and logistics to enable consistent, long-term exports under structured arrangements.

Talks also covered broader cooperation in agriculture and food security, including rice, fodder, meat and other agri-products, with the potential involvement of Saudi financing institutions in supporting export-linked agricultural and infrastructure projects.

Corporate farming and mechanization were discussed as long-term solutions to productivity challenges in crops such as cotton, where declining yields and high manual input costs have hurt competitiveness, the statement said.

Human resource development emerged as another area of focus, with both sides noting shortages in mid-tier skills such as nurses, caregivers, technicians and hospitality staff.

The Saudi side expressed openness to replicating vocational “train-to-deploy” models in Pakistan that link training programs directly with overseas employment opportunities.

The meeting also examined opportunities in building materials, pharmaceuticals, sports goods, footwear and light manufacturing, with both sides agreeing to pursue sector-specific workshops and business-to-business engagements to translate policy alignment into tangible trade and investment flows.