Snap Inc. partners with MBC Media Solutions for ‘Saudi Idol’

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Updated 15 February 2023
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Snap Inc. partners with MBC Media Solutions for ‘Saudi Idol’

  • Snapchat to launch exclusive shareable lenses for show’s debut season

DUBAI: Snap Inc. has announced an exclusive partnership with MBC Media Solutions, the commercial arm of the MBC Group, to launch new augmented reality lenses for the first-ever season of “Saudi Idol.”

Sara Abu Zahra, head of strategic media partnerships and programming for Snap Inc. in the Middle East and North Africa, said: “In a world where technology runs hand-in-hand with creativity, we are delighted to have developed these unique AR lenses for Snapchatters to engage with ‘Saudi Idol’ directly as they tune into the live show.”

The new lenses include a so-called casting lens, inspired by the “Saudi Idol” auditions and which invites users to live the casting experience by singing to a panel of judges, and a live show lens, which allows users to sing in front of a panel of judges and receive feedback from them at the end of the performance.

Moussa Abdo, digital lead at MMS, said: “It’s outstanding how AR is changing the advertising and marketing landscape, providing a new and interactive way for brands and businesses to engage with audiences by creating immersive and personalized experiences.”

The Kingdom is one of Snapchat’s most-engaged markets, with the platform reaching more than 90 percent of 13 to 34-year-olds and a monthly addressable reach of 20 million users.

The partnership marks Snapchat’s first initiative in the MENA region to launch AR lenses in collaboration with content partner entertainment shows.

Abdo noted that MMS also planned similar partnerships in the future.

“We look forward to exploring new and creative ways in partnering with Snapchat in the future so that viewers can have an immersive experience with MBC Group’s rich content,” he added.


Trending: BBC report suggests sexual abuse and torture in UAE-run Yemeni prisons

Updated 02 February 2026
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Trending: BBC report suggests sexual abuse and torture in UAE-run Yemeni prisons

  • The investigation was produced by British-Yemeni BBC journalist Nawal Al-Maghafi

LONDON: A recent BBC video report diving into what it says was UAE-run prison in Yemen has drawn widespread attention online and raised fresh questions about the role of the emirates in the war-torn country.

The report, published earlier this month and recently subtitled in Arabic and shared on social media, alleged that the prison — located inside a former UAE military base — was used to detain and torture detainees during interrogations, including using sexual abuse as a method.

The investigation was produced by British-Yemeni BBC journalist Nawal Al-Maghafi, who toured the site, looking into cells and what appear to be interrogation rooms.

Al-Maghafi said the Yemeni government invited the BBC team to document the facilities for the first time.

A former detainee, speaking anonymously, described severe abuse by UAE soldiers: “When we were interrogated, it was the worst. They even sexually abused us and say they will bring in the doctor. The ‘so-called’ doctor was an Emirati soldier. He beat us and ordered the soldiers to beat us too. I tried to kill myself multiple times to make it end.”

Yemeni information minister, Moammar al Eryani also appears in the report, clarifying that his government was unable to verify what occurred within sites that were under Emirati control.

“We weren’t able to access locations that were under UAE control until now,” he said, adding that “When we liberated it (Southern Yemen), we discovered these prisons, even though we were told by many victims that these prisons exist, but we didn't believe it was true.”

The BBC says it approached the UAE government for comment, however Abu Dhabi did not respond to its inquiries.

Allegations of secret detention sites in southern Yemen are not new. The BBC report echoes earlier reporting by the Associated Press (AP), which cited hundreds of men detained during counterterrorism operations that disappeared into a network of secret prisons where abuse was routine and torture severe.

In a 2017 investigation, the AP documented at least 18 alleged clandestine detention sites — inside military bases, ports, an airport, private villas and even a nightclub — either run by the UAE or Yemeni forces trained and backed by Abu Dhabi.

The report cited accounts from former detainees, relatives, civil rights lawyers and Yemeni military officials.

Following the investigation, Yemen’s then-interior minister called on the UAE to shut down the facilities or hand them over, and said that detainees were freed in the weeks following the allegations.

The renewed attention comes amid online speculation about strains between Saudi Arabia and the UAE over Yemen.