MBC Media Solutions and Snap Inc. partner to bring MBC content to Snapchat

Snapchat users across the region will now have access to flagship daily shows and exclusives from MBC Group channels and Al Arabiya. (Supplied)
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Updated 10 March 2022
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MBC Media Solutions and Snap Inc. partner to bring MBC content to Snapchat

  • Ramadan shows ‘Studio 22’ and ‘Ramez,’ exclusive content from ‘Sabah El Kheir Ya Arab’ and daily news from Al Arabiya among consumer viewing options

DUBAI: MBC Media Solutions, the commercial arm of MBC Group, has announced a new partnership with Snap Inc. to bring more exclusive MBC content to Snapchat.

Last year, MBC Group saw massive success and growth on Snapchat, leading to the decision to partner with the platform.

“After more than doubling our audience on Snapchat and further increasing the time spent on our shows on Snapchat in the past year, we look forward to developing this partnership further,” said Nadim Samara, chief operating officer of MMS.

He added: “Our reach on Snapchat opens new opportunities to further extend our consumers’ viewing options. Throughout Ramadan and the rest of the year, we look forward to bringing new entertainment choices to audiences wherever they are.”

As part of the new deal, Snapchat users across the region will now have access to popular MBC shows, including flagship daily shows and exclusives from MBC Group channels and Al Arabiya.

Content that will be aired on Snapchat includes flagship Ramadan shows such as “Studio 22” and “Ramez,” exclusive content from the morning daily program “Sabah El Kheir Ya Arab” and daily news content from Al Arabiya.

Under the terms of the agreement, both MMS and Snapchat own the sales rights to sell the flagship and daily MBC Group shows to brands.

“We are delighted with the growing partnership with MMS to bring our Snapchatters some of the greatest shows from the region, as well as exclusive content during the year and Ramadan,” said Sarah Abu Zahra, head of media partnerships and programming in MENA at Snap Inc.

The inclusion of MBC Group’s Ramadan content on Snapchat will further fuel the group’s numbers, “considering that users spent 33 percent more time enjoying Ramadan shows on Snapchat in 2021 than the previous year,” she added.

Snapchat now has 75 million unique users, growing 33 percent year over year. In Saudi Arabia, the platform has a monthly addressable reach of over 20 million unique users.


Pioneering Asharq Al-Awsat journalist Mohammed al-Shafei dies at 74

Updated 08 January 2026
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Pioneering Asharq Al-Awsat journalist Mohammed al-Shafei dies at 74

  • Egyptian was known for his fearless coverage of terrorist, extremist groups
  • One of handful of reporters to interview Taliban leader Mullah Omar in 1970s

LONDON: Mohammed al-Shafei, one of Asharq Al-Awsat’s most prominent journalists, has died at the age of 74 after a 40-year career tackling some of the region’s thorniest issues.

Born in Egypt in 1951, al-Shafei earned a bachelor’s degree from Cairo University in 1974 before moving to the UK, where he studied journalism and translation at the University of Westminster and the School of Oriental and African Studies.

He began his journalism career at London-based Arabic papers Al-Muslimoon and Al-Arab — both of which are published by Saudi Research & Publishing Co. which also owns Arab News — before joining Al-Zahira after Iraq’s 1990 invasion of Kuwait.

Al-Shafei joined Asharq Al-Awsat in 1991 and spent 15 years on the sports desk before shifting to reporting on terrorism. He went on to pioneer Arab press coverage in the field, writing about all aspects of it, including its ideologies and ties to states like Iran.

His colleagues knew him for his calm demeanor, humility and meticulous approach, marked by precise documentation, deep analysis and avoidance of sensationalism.

Al-Shafei ventured fearlessly into terrorist strongholds, meeting senior terrorist leaders and commanders. In the 1970s he was one of only a handful of journalists to interview Mullah Omar, the leader of the Taliban, and conducted exclusive interviews with senior figures within Al-Qaeda.

He also tracked post-Al-Qaeda groups like Daesh, Hay’at Tahrir al-Sham and Boko Haram, offering pioneering analysis of Sunni-Shiite extremism and how cultural contexts shaped movements across Asia and Africa.

During the war on Al-Qaeda, he visited US bases in Afghanistan, embedded with international forces, and filed investigative reports from active battlefields — rare feats in Arab journalism at the time.

He interviewed Osama bin Laden’s son, highlighting a humanitarian angle while maintaining objectivity, and was among the few Arab journalists to report from Guantanamo, where his interviews with Al-Qaeda detainees shed light on the group’s operations.

Al-Shafei married a Turkish woman in London in the late 1970s, with whom he had a son and daughter. He was still working just hours before he died in London on Dec. 31.