Toyota showcases pioneering hydrogen FCEVs at UAE summit

The Toyota Mirai offers best-in-class efficiency with zero emissions, delivers a class-leading cruising range of 650 km and can be refueled in under five minutes.
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Updated 18 January 2023
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Toyota showcases pioneering hydrogen FCEVs at UAE summit

Toyota’s environmentally friendly mobility solutions were in the spotlight this week during the World Future Energy Summit in Abu Dhabi, where the hydrogen-powered Toyota Mirai fuel cell electric vehicle and a fuel cell forklift were on display throughout the three-day event. Both products utilize innovative hydrogen FCEV technology to deliver efficient performance with zero emissions, playing an important role in Toyota’s multiple pathway approach toward carbon neutrality.

Toyota began work on its hydrogen FCEV technology in 1992, which converts hydrogen and oxygen into electricity to power an electric motor and produces only water as a byproduct. The company’s commitment to continually refining this technology can be seen in the groundbreaking Toyota Mirai, which offers best-in-class efficiency with zero emissions. The FCEV delivers a class-leading cruising range of 650 km and can be refueled in under five minutes, ensuring drivers enjoy the same levels of performance and convenience associated with a traditionally powered vehicle. 

The versatility of the Toyota fuel cell system has enabled a wide range of applications in areas such as trucks, buses, boats, and stationary generators, including the FC forklift. This innovative solution has a refueling time of just two-three minutes, helping to ensure around-the-clock availability and making the FC forklift especially well-suited to multi-shift operations where trucks are constantly in use.

Kei Fujita, chief representative, Middle East and Central Asia Representative Office, Toyota Motor Corporation, said: “We are pleased to showcase two of our hydrogen-powered mobility solutions at the World Future Energy Summit, a highly significant platform that contributes to a more sustainable tomorrow. With a fueling time of less than five minutes, Toyota’s zero-emission hydrogen FCEV technology combines greater convenience with enhanced sustainability and is one of many promising solutions we have been exploring as part of our drive for carbon neutrality. I would like to extend my gratitude to the organizers of this important and timely event, the goals of which align closely with Toyota’s ongoing drive for sustainability.”

Recognized as one of the world’s most influential gatherings for the energy industry, the World Future Energy Summit brings together key stakeholders with the goal of accelerating the transition toward cleaner sources of energy. Toyota’s participation comes as part of its long-term commitment to developing carbon-neutral mobility solutions. The company successfully launched the Prius — the world’s first mass-produced hybrid electric vehicle — in 1997 and continues to explore diverse technology options to meet the diverse needs of users across the globe. Today, Toyota offers a full lineup of sustainable mobility solutions including HEVs, plug-in hybrid electric vehicles, battery electric vehicles and FCEVs, and has sold more than 22 million electrified vehicles across the globe.

Fujita added: “At Toyota, we recognize that carbon neutrality is a goal with multiple pathways; there is no single best solution for all use cases in all parts of the world. By focusing on the development of diverse electrified powertrain options, we are contributing to greater choices for drivers that will increase the adoption of eco-friendly vehicles.”

The World Future Energy Summit 2023 took place at the Abu Dhabi National Exhibition Centre from Jan. 16-18.


‘Wealth Grows Here’: Aljazira Bank launches new brand identity

Updated 23 December 2025
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‘Wealth Grows Here’: Aljazira Bank launches new brand identity

Aljazira Bank announced the launch of its new brand identity under the slogan “Wealth Grows Here,” marking a natural evolution in a growth journey spanning more than five decades. Over the years, successive phases of transformation have shaped the bank into what it is today, with the new identity serving as the culmination of a strategic chapter that strengthened the bank’s role within the Saudi banking sector.

As part of this milestone, the new brand launch also extended to Aljazira Capital, the bank’s investment arm, reflecting a unified vision and strategic alignment across the group. The updated identity of Aljazira Capital underscored its evolution as a specialized investment and wealth management institution, focused on delivering carefully structured investment solutions and strengthening its role as a trusted partner in building and growing long-term investment portfolios, fully aligned with the bank’s broader direction.

The announcement also included the launch of the new identity for Fawri, aligning it with the bank’s updated brand and reflecting its commitment to delivering reliable and seamless financial transfers within an advanced and integrated financial ecosystem.

Naif bin Abdulkareem Al-Abdulkareem, CEO and managing director of Aljazira Bank, said: “The new brand identity goes beyond a visual change; it is a true reflection of what the bank has become today. Since the strategic refresh in 2023, we have restructured how we operate, aligned our business lines around a shared objective, and strengthened execution. The progress we see today, in service quality and speed of delivery — confirms that we are moving in the right direction.”

The new identity reflects the outcomes of the bank’s 2023 strategic transformation, a pivotal milestone in its journey. This phase focused on developing an integrated banking ecosystem with a stronger emphasis on individual wealth management, supported by a more agile and efficient operating model led by digital channels. It balanced sustainable growth with strengthening the corporate portfolio, accelerating investment in digital infrastructure and human capital, and enhancing operational efficiency.

Since its establishment, Aljazira Bank has progressed through successive stages of growth, evolving from a traditional bank into a more innovative and specialized financial institution. Today, it places wealth management at the core of its proposition, offering a banking experience built on long-term relationships and a deep understanding of clients’ financial aspirations. In parallel, the bank has continued to reinforce its role as a trusted partner to the business sector, serving large corporates as well as small and medium-sized enterprises through solutions that support growth, sustainability, and the Kingdom’s broader economic development goals.

At the heart of this direction stands the bank’s new slogan, “Wealth Grows Here,” which captures its role as a key partner in building and preserving wealth for individuals and businesses alike, creating sustainable value beyond the delivery of traditional banking services.