Toyota showcases pioneering hydrogen FCEVs at UAE summit

The Toyota Mirai offers best-in-class efficiency with zero emissions, delivers a class-leading cruising range of 650 km and can be refueled in under five minutes.
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Updated 18 January 2023
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Toyota showcases pioneering hydrogen FCEVs at UAE summit

Toyota’s environmentally friendly mobility solutions were in the spotlight this week during the World Future Energy Summit in Abu Dhabi, where the hydrogen-powered Toyota Mirai fuel cell electric vehicle and a fuel cell forklift were on display throughout the three-day event. Both products utilize innovative hydrogen FCEV technology to deliver efficient performance with zero emissions, playing an important role in Toyota’s multiple pathway approach toward carbon neutrality.

Toyota began work on its hydrogen FCEV technology in 1992, which converts hydrogen and oxygen into electricity to power an electric motor and produces only water as a byproduct. The company’s commitment to continually refining this technology can be seen in the groundbreaking Toyota Mirai, which offers best-in-class efficiency with zero emissions. The FCEV delivers a class-leading cruising range of 650 km and can be refueled in under five minutes, ensuring drivers enjoy the same levels of performance and convenience associated with a traditionally powered vehicle. 

The versatility of the Toyota fuel cell system has enabled a wide range of applications in areas such as trucks, buses, boats, and stationary generators, including the FC forklift. This innovative solution has a refueling time of just two-three minutes, helping to ensure around-the-clock availability and making the FC forklift especially well-suited to multi-shift operations where trucks are constantly in use.

Kei Fujita, chief representative, Middle East and Central Asia Representative Office, Toyota Motor Corporation, said: “We are pleased to showcase two of our hydrogen-powered mobility solutions at the World Future Energy Summit, a highly significant platform that contributes to a more sustainable tomorrow. With a fueling time of less than five minutes, Toyota’s zero-emission hydrogen FCEV technology combines greater convenience with enhanced sustainability and is one of many promising solutions we have been exploring as part of our drive for carbon neutrality. I would like to extend my gratitude to the organizers of this important and timely event, the goals of which align closely with Toyota’s ongoing drive for sustainability.”

Recognized as one of the world’s most influential gatherings for the energy industry, the World Future Energy Summit brings together key stakeholders with the goal of accelerating the transition toward cleaner sources of energy. Toyota’s participation comes as part of its long-term commitment to developing carbon-neutral mobility solutions. The company successfully launched the Prius — the world’s first mass-produced hybrid electric vehicle — in 1997 and continues to explore diverse technology options to meet the diverse needs of users across the globe. Today, Toyota offers a full lineup of sustainable mobility solutions including HEVs, plug-in hybrid electric vehicles, battery electric vehicles and FCEVs, and has sold more than 22 million electrified vehicles across the globe.

Fujita added: “At Toyota, we recognize that carbon neutrality is a goal with multiple pathways; there is no single best solution for all use cases in all parts of the world. By focusing on the development of diverse electrified powertrain options, we are contributing to greater choices for drivers that will increase the adoption of eco-friendly vehicles.”

The World Future Energy Summit 2023 took place at the Abu Dhabi National Exhibition Centre from Jan. 16-18.


LuLu expands specialty coffee footprint in KSA with Sulalat

Updated 24 January 2026
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LuLu expands specialty coffee footprint in KSA with Sulalat

LuLu Group has signed a landmark MoU with Sulalat Coffee during the 5th edition of World of Coffee Dubai trade show. This exclusive retail partnership is designed to enhance the specialty coffee offerings across LuLu Hypermarkets in Saudi Arabia, meeting the growing demand for premium coffee experiences within the region.
The agreement was signed by Mohamed Haris, director, Saudi Arabia, LuLu Group, and Abdulelah Al-Murqi, marketing director, Sulalat Coffee. Through this collaboration, LuLu Group will provide a dedicated platform for Sulalat’s specialty-grade beans, which are globally sourced and roasted in Riyadh. This initiative ensures that world-class coffee quality, previously reserved for niche aficionados, is now readily accessible to coffee lovers throughout the Kingdom.
By partnering with Sulalat Coffee, LuLu Group is integrating artisanal expertise with large-scale retail excellence. Sulalat has been a pioneer in the specialty coffee movement in the region, and this partnership allows LuLu to showcase unique varieties and professional-grade roasting. The collaboration reflects a shared vision to celebrate the thriving local coffee culture and deliver an unparalleled selection of premium products to everyday consumers.
In alignment with Saudi Vision 2030, this partnership reinforces LuLu Group’s commitment to empowering homegrown brands and fostering economic diversification within the Kingdom. By providing a global stage for local excellence at events like World of Coffee Dubai, LuLu continues to support the growth of a vibrant private sector and a sustainable retail ecosystem.
As the premier platform for the industry, World of Coffee Dubai 2026 highlights the rapid growth and innovation within the regional coffee scene. With the event attracting more than 17,000 visitors and hundreds of global exhibitors, it provides a vital stage for industry leaders to connect.