The hydrogen era for energy security

This photograph taken at French oil giant TotalEnergies platform on November 21, 2022, shows a former oil refinery as materials are decommissioned and dismantled on the site to be refitted on a "TotalEneregies bio fuel", hydrogen and solar installations in Grandpuits. (AFP/File)
Short Url
Updated 09 January 2023
Follow

The hydrogen era for energy security

  • Hydrogen is capable of providing cleaner, greener energy 
  • It can be turned into electricity, methane to power homes and industries

When energy security and climate action are the top priority for the world, modern-era hydrogen can be a game-changer to overcome the environmental crisis and provide a direction for energy security – hopefully in a cost-efficient manner. 

Hydrogen has an excellent capability to provide us with greener and cleaner energy sources: it's clean, safe, and eco-friendly, which makes it a highly desirable fuel.  It can be produced from a range of fuels, including nuclear, coal, oil, and natural gas. The gas can also be produced through renewable energy sources in the form of green hydrogen, an alternative that reduces emissions. 

If hydrogen is to play a substantial part in clean, flexible energy systems, it will be due to its ability to store vast amounts of energy for long periods of time and transport it over great distances. Thus, the cost and availability of delivery infrastructure are crucial to make the most of this resource. As of now, hydrogen is most commonly stored as a gas or liquid in tanks for mobile and stationary applications on a small scale. 

The cost of storage and transportation can be very affordable if hydrogen is used near the site of its production. However, if the hydrogen must travel a long distance, the transmission and distribution costs could be three times as high as the cost of hydrogen production. Pipeline delivery of hydrogen is likely to be the least expensive option for distances under 1500 km, but shipping hydrogen as ammonia or as liquid organic hydrogen over that distance is probably more cost-effective.

It's also very interesting to note that the existing gas transmission pipeline network can be repurposed for hydrogen. This will not only save the time to include hydrogen in the mix quickly but, at the same time, the repurposing costs of existing gas transmission pipelines can be 10 percent to 35 percent of the costs of new dedicated hydrogen pipelines, as per the European Hydrogen Backbone report. 

Global hydrogen market 

The global hydrogen demand reached approximately 94 million tonnes (Mt) in 2021. China is leading the hydrogen global market with its current annual production of 33 million tonnes (Mt), 80 percent of which comes from fossil fuels. However, the country has ambitious plans to augment the production from cleaner fuels, with an aim to produce 200,000 tonnes of green hydrogen a year and have about 50,000 hydrogen-fuelled vehicles by 2025 as per the plan by the National Development and Reform Commission, and the National Energy Administration. 

When it comes to global hydrogen production, China is followed by the European Union, Japan, India, the United States, Saudi Arabia, Korea, Germany, United Arab Emirates, and Oman. The climate emergency and net zero emissions goals have certainly accelerated the hydrogen conversation and attracted countries toward hydrogen markets.  

Across the globe, over 40 national hydrogen strategies have been proclaimed as countries lay out action plans on hydrogen's potential to reduce emissions, guarantee energy security, and encourage sustainable economic growth. The need for hydrogen to achieve net-zero emissions is being acknowledged by stakeholders across industries, government, and now even by individual consumers.  

According to the “Future of Hydrogen” report of the International Energy Agency (IEA), the demand for hydrogen in 2050 is anticipated to increase to 500–680 million MT. In terms of the market size, the hydrogen generation market is estimated at US$129 billion, estimated to grow at a compound annual growth rate (CAGR) of 6.4%, leading to a market size of US$230 billion by 2030. At present, the majority of the hydrogen is being produced from fossil fuels, however, there is a huge opportunity to produce green hydrogen through affordable renewable resources, something which can be a key driver for energy security for many countries endowed with huge renewable energy potential.  

Despite the fact that hydrogen is a colorless gas, different colors are attributed to hydrogen based on the source and method of production, according to the Global Energy Infrastructure.

Promise of green hydrogen 

Out of all the types of hydrogen, green hydrogen is the cleanest form of hydrogen as it is produced by clean/renewable energy, using a process of splitting the atoms through electrolysis. Green hydrogen is certainly a renewed hope for meeting climate action goals.   

For instance, green hydrogen might currently be produced for between €3 and €5 per kilogram in some regions of the Middle East, Africa, Russia, the US, and Australia while the production expenses in Europe range from €3 to €8 per kilogram. In areas with access to affordable renewable energy plants, it is easiest to achieve the lower end of these ranges. The economic viability of producing green hydrogen has increased as a result of declining costs for renewable energy sources, decreasing electrolyzer costs, and more efficiency brought on by technological advancements. 

By 2050, green hydrogen may be produced for $0.70 to $1.60 per kg in most parts of the world, a cost comparable to natural gas if these costs continue to decline,  according to Bloomberg New Energy Finance.

Transportation, distribution, and storage 

To scale production and use the hydrogen, transportation, distribution, storage methods, and costs are of immense importance.  

Over shorter distances, it is the most suitable option to transport hydrogen through pipelines. As hydrogen is a low-energy-density gas, it is costly to transport it over longer distances. There are certainly a number of possible ways to address this challenge by using technologies of compression, liquefaction, or turning hydrogen into ammonia and transportation in liquid organic hydrogen carriers (LOHCs).  

But storage is also a key consideration. Hydrogen production and on-site or near-site usage can reduce the costs, however, a number of use cases may require storage solutions. Hydrogen can be stored in tanks, salt caverns, and other geological storage solutions. And while the geological to purpose-built storages are all technically certainly possible, the same must be analyzed from the financial viability perspective, too.

Use cases of hydrogen 

In addition to being converted into fuels for automobiles, trucks, ships, and airplanes, hydrogen can also be turned into electricity and methane to power homes and supply industries. It can be converted into ammonia which can be feedstock for various industries, including the manufacturing of fertilizers. Does that mean that hydrogen can have an impact on food security? Perhaps yes.

Whatever the use case may be, it is important that hydrogen production, source, and use case ecosystem are planned very carefully to optimize resource allocation, ensure cost viability, and have a positive environmental impact. 

Hydrogen and net zero 

For some high-emission industries — such as long-haul transportation, chemicals, iron, and steel — hydrogen can be a major decarbonization source by reducing emissions in a meaningful way, and hence the initial demand may be coming from these hard-to-abate sectors. 

In the IEA’s Announced Pledges Scenario, the hydrogen demand is 130 Mt by 2030, which assumes that 25% of the demand will be coming from new applications and the use of low-emission hydrogen in traditional applications. This would certainly require stakeholders to plan for and implement robust policy actions.  

Appropriate planning and effective stakeholder engagement are absolutely key for policymakers, technology providers, innovation leaders, and industry specialists. With impactful collaborative solutions, the new hydrogen era can be a significant contributor to energy security, and an important driver in the pathway to net zero. At the same time, this may also address the vulnerabilities of emerging and developing countries, something that has been so evident during the recent global energy shocks. The future of hydrogen is undoubtedly a promising one. 

— The author is founder & CEO at Planetive Middle East & Pakistan 


How lifestyle-led real estate is reshaping Saudi Arabia’s urban future

Updated 25 January 2026
Follow

How lifestyle-led real estate is reshaping Saudi Arabia’s urban future

  • Government spending, regulatory changes, and incentives for foreign investors are fueling development

RIYADH: Saudi Arabia’s real estate sector is entering a new phase, one defined by lifestyle, experience, and quality of life rather than sheer housing volume.

Driven by Vision 2030, lifestyle-focused developments are set to outperform traditional residential projects, reshaping how people live, work, and connect across the Kingdom.
Government spending, regulatory changes, and incentives for foreign investors are also fueling development. Rising demand across residential, commercial, and logistics sectors, along with the push for smart cities and sustainability, is reshaping the market.
Saudi Arabia’s real estate market was valued at $77.2 billion in 2025 and is projected to grow to $137.8 billion by 2034, with a compound annual growth rate of 6.7 percent from 2026 to 2034, according to IMARC Group.

Lifestyle-focused real estate market 
Saudi Arabia’s real estate landscape has evolved beyond conventional housing. Guided by Vision 2030, it now plays a key role in enhancing quality of life, boosting tourism, and driving economic diversification.
According to Sally Menassa, partner at Arthur D. Little, what stands out today is a clear shift from volume-driven residential supply to lifestyle-led, experience-based development.
“As a result, the lifestyle-focused segment is expected to outperform conventional residential real estate, growing at around 8 percent annually over the next five years. This growth is being driven by changing consumer expectations, population growth, rising incomes, and the scale of public investment shaping new urban environments,” Menassa said.
She added that demand in the Kingdom’s real estate is rising across four key segments: mixed-use districts near urban hubs such as King Salman Park; wellness-focused communities prioritizing walkability and services; coastal living along the Red Sea with branded residences; and heritage-driven districts like Diriyah and Al Balad that blend culture, hospitality, and long-term value.
“Overall, this marks a fundamental shift in the Kingdom. Real estate is no longer an end in itself and about delivering buildings; it is becoming a platform for place-making, economic diversification, and sustained value creation,” the ADL partner explained.
From another perspective, Houssem Jemili, senior partner at Bain and Co. Middle East said: “Saudi’s real estate market is forecast at roughly 7–8 percent CAGR to 2030; ‘lifestyle’ demand is being pulled most by amenity-led mixed-use communities plus higher-spec, greener and wellness-leaning homes.”
A report from PwC Middle East released in 2025 focused on the future of sustainable real estate in Saudi Arabia, and  showed that the sector is shifting toward livability-focused, high-quality urban developments. Giga-projects are driving demand for mixed-use, wellness-focused, and socially connected communities that enhance quality of life.
Imad Shahrouri, cities sector lead partner, consulting, in Riyadh at PwC Middle East said: “By placing livability and human experience at the foundation of its urban agenda, Saudi Arabia is shaping a market where lifestyle-led developments will play an increasingly influential role in driving demand and investment.”

Core lifestyle elements developers are prioritizing  
Saudi developers are shifting from the traditional “build and sell” model to creating integrated lifestyle communities focused on long-term value and everyday living.
Menassa from ADL highlighted that the shift centers on enhancing public spaces — with walkable areas, parks, and wellness facilities — to promote healthier, more social lifestyles, especially for a younger, health-focused population.
“Convenience is also playing a bigger role in shaping residential districts. Schools, childcare centers, clinics, co-working spaces and a wide range of food and beverage options are increasingly located within walking distance of homes, reducing commuting time and making everyday life more efficient and connected,” she said.
The partner added: “Equally important is the role of culture and social activity. Many developments now incorporate cultural venues, entertainment spaces and destination dining, ensuring that neighborhoods remain active throughout the day and week rather than becoming dormant outside working hours.”
Menassa went on to stress that real estate in Saudi Arabia is evolving into a strategic tool for quality of life, tourism, and talent attraction. Driven by Vision 2030, developments now integrate smart infrastructure and global lifestyle standards, while staying rooted in local culture to meet the needs of a young, urban population.

FASTFACT

Driven by Vision 2030, lifestyle-focused developments are set to outperform traditional residential projects, reshaping how people live, work, and connect across the Kingdom.

From Bain’s lens, Jemili said: “Developers are prioritizing livable neighborhoods. Walkability, parks and sport, culture and entertainment access, and everyday convenience, shaped by Vision 2030’s Quality of Life agenda and the 70 percent homeownership-by-2030 push.”
Shahrouri from PwC shed light on how developers in the Kingdom prioritizing livability, wellbeing, and inclusive, community-focused spaces are, aligning with Vision 2030’s push to enhance daily life and promote social integration while reflecting local identity.
“As a result, lifestyle-led elements such as walkable neighborhoods, activated public spaces and integrated community facilities are becoming central to new destinations, ensuring future developments foster more connected, resilient and experience-rich ways of living,” he said.

Regions, cities key hubs for experiential development 
Several Saudi cities are emerging as prominent centers for lifestyle-focused, experiential development, each defined by its unique urban and economic character.
From ADL’s perspective, Riyadh is leading this shift as it positions itself as a global capital. The city is seeing strong demand for integrated, mixed-use districts that support live-work-play lifestyles.
“Developments such as KAFD, Diriyah, and areas surrounding King Salman Park reflect a growing preference for urban living that combines employment, culture, green space, and entertainment in close proximity,” Menassa said.
“Jeddah’s appeal is different, but equally compelling. Its strength lies in its coastal character, historic fabric, and more relaxed urban rhythm. Waterfront regeneration and heritage-led districts, particularly around Al Balad, are driving interest in developments that blend walkability, culture, and sea-facing lifestyles — attracting residents, investors, and tourists alike,” she added.
The partner continued to underline that destination developments along the Red Sea coast focus on sustainable, low-density communities blending hospitality, nature, and residential living, promoting wellness and eco-tourism.
Menassa noted that secondary cities like Abha and AlUla are emerging as hubs for outdoor living, culture, and heritage, supported by government policies and investments. 
These lifestyle-driven districts appeal to residents for livability and job access, and to investors for scale and stability, offering resilience through everyday services and cultural experiences.
From Bain’s side, Jemili explained that Riyadh and Jeddah stand out as the main hubs because they combine jobs, population growth, liquidity and are where “integrated community” formats scale fastest.
“We’re seeing the same in Makkah and Madinah; the focus is shifting from delivering more units to delivering higher-quality development and standards,” he said.
From PwC’s perspective, Shahrouri noted that regions across Saudi Arabia are becoming hubs for lifestyle-driven development, with large-scale regeneration creating sustainable, well-designed environments that enhance urban living and attract global investment.
“Flagship projects are reshaping their surroundings by focusing on the character and feel of place, bringing together community elements, environmental responsibility, and integrated urban design.”

 Their growing appeal comes from the balance they strike between modern infrastructure and a human-centered approach to planning, creating destinations where daily life feels more seamless and connected,” he said.

Next phase of Saudi real estate evolution
The next phase of Saudi Arabia’s real estate evolution is likely to be defined by integration, intelligence, and regeneration.
From ADL’s lens, Menassa explained that  Riyadh is set to feature highly vertical, dense urban environments designed for land efficiency and sustainability, with fully integrated live-work-play ecosystems that reduce commuting, boost productivity, and enhance social cohesion.
“The real shift, however, is toward AI-enabled and data-driven communities, where energy, mobility, and services are actively managed rather than passively consumed. Real estate will increasingly be judged not by how much is sold, but by how well places perform — in terms of livability, productivity, and environmental outcomes,” she said.
The partner noted that Saudi Arabia is boosting private sector involvement, public-private partnerships, and institutional investments to develop public spaces and social infrastructure. The focus is shifting from just constructing cities to designing lifestyles, using real estate as a key driver for economic growth and social transformation.
Jemili from Bain said: “The next phase is more about operating districts like platforms, digital twins, and real-time data to optimize energy, maintenance, mobility, and resident experience, creating tighter live-work-play loops. Rather than ‘building more.’”
From PwC’s side, Saudi Arabia is building a strong foundation for future cities by focusing on resilient, resource-efficient developments and adaptable infrastructure, paving the way for smart, connected urban models like vertical districts and digital neighborhoods.
“These emerging environments are set to respond more naturally to the needs of their communities. As the quality and experience of urban life continue to rise, our cities are poised to become more intelligent, enriching and future ready, evolving with their residents and reflecting the ambition of a nation transforming at pace,” Shahrouri concluded.