Saudi tourism gets chance to bloom in UN challenge

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The UNWTO calls for entrepreneurs in the tourism sector to enter the Awake Tourism Challenge before the deadline on Oct. 15. (Supplied)
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The UNWTO calls for entrepreneurs in the tourism sector to enter the Awake Tourism Challenge before the deadline on Oct. 15. (Supplied)
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Updated 28 September 2022
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Saudi tourism gets chance to bloom in UN challenge

  • The UNWTO’s Natalia Bayona said that Saudi Arabia is a “priority because of how the country is committed to creating tourism as a public policy and as an economic sector” 
  • Bayona added that goals in the country’s Vision 2030 for “youth empowerment, women’s empowerment, sustainability, and tourism” are central to the UNWTO’s mission

RIYADH: Saudi Arabia’s blossoming tourism industry is being offered the chance to grow even faster through a UN challenge that helps nurture the best businesses.

Natalia Bayona of the UN World Tourism Organization has said she wants Saudi entrepreneurs to enter her agency’s Awake Tourism Challenge, whose previous winners have gained international experience and expert advice, and raised $350 million of investment over the four years it has run.

Bayona, the agency’s director of innovation, education and investments, told Arab News that Saudi Arabia is a “priority because of how the country is committed to creating tourism as a public policy and as an economic sector.” 

She added that goals in the country’s Vision 2030 for “youth empowerment, women’s empowerment, sustainability, and tourism” are central to the UNWTO’s mission.

“We’d like to give visibility and promote Saudi Arabia as a country making a strong effort in the tourism sector,” she said.

The challenge is a perfect opportunity to identify Saudi-based entrepreneurs trying to solve challenges they face in the sector, Bayona added.

Entrants are judged in one or more categories, including local community involvement, environmental work, good use of technology, employee development and the empowerment of women in business.

Bayona said the UNWTO is pushing for enterprises to employ locally to help develop rural economies.

“Eighty percent of people living in extreme poverty live in rural areas. Tourism can be part of the way rural areas can be developed,” she said.

Bayona added that women’s empowerment is important “because they have the lowest salaries, the lowest-status jobs. Nonetheless, tourism is the sector that hires the most women worldwide.”

She said the basing of her agency’s regional office in Saudi Arabia shows how seriously it takes the country’s efforts to expand tourism.

The UNWTO’s partners include tourism bodies from more than 160 countries, 100 universities, more than 400 investors and around 500 corporations.

The Awake Tourism Challenge has helped winners raise more than $350 million and helped create more than 100 pilot projects. The deadline to enter this year’s initiative is Oct. 15.


Artist in residence program revives Arabic calligraphy in Jeddah

Al Falah hosted the “Dar Al-Qalam Residency Program” exhibition over the weekend, presenting a modern take on Arabic calligraphy
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Artist in residence program revives Arabic calligraphy in Jeddah

JEDDAH: Al Falah, Jeddah’s oldest school, hosted the “Dar Al-Qalam Residency Program” exhibition over the weekend, presenting a modern take on Arabic calligraphy.

The program exhibited works by members of an artist-in-residency program run by the Prince Mohammed bin Salman Global Center for Arabic Calligraphy, an initiative of the Saudi Ministry of Culture.

The residency brought together Saudi and international artists in an intensive eight-week program dedicated to contemporary Arabic calligraphy.

It explored the art of Arabic calligraphy through four key themes: its traditional roots, the arts that accompany it, leading contemporary practices and questions surrounding the future of innovation in this art form.

The exhibition was curated by Abdelrahman El-Shahed, supported by assistant curator Layal Al-Gain.

The artists who took part in the second edition of the residency were: Om Kalthoom, Budor Alyafie Al-Alawi, Bushra Al-Kebsi, Rafiq Ullah Khan, Zainab Al-Sabba, Somaya Al-Sayed, Laya Al-Kaff, Mustafa Al-Arab, Hind Djafer and Yomna Ayman.

Assistant curator Layal Al-Gain told Arab News that artists who reside in the heart of Jeddah historical area are offered a transformative platform to sharpen their creative skills through expert mentorship, production support and curatorial guidance.

“The participating artists came from a wide range of multi-disciplinary backgrounds including art, photography, design, architecture and other fields, and what is beautiful about that (is that) they have joined together by their love and passion for the Arabic calligraphy as they approach it in a different way,” Al-Gain said.

The program offered an intensive framework of practical workshops, critique sessions, lectures, research activities and field visits.

These were complemented by meetings with experts and peers, fostering critical exchange within a historically and culturally resonant setting.

For Saudi artist Om Kalthoom, the experience was deeply introspective.

“I have been in residency programs (before) but this one is very impressive because the subject is related to Arabic calligraphy,” she said.

“Being immersed in the heart of this great historical area allowed me to see making as both an act of listening and an act of thinking.”

Speaking about her work, she explained: “It is called ‘Beyond the Light.’ it is a direct message with Arabic letters.

“I try in this project to give visitors a space where they can think, search and connect these letters.”

Saudi artist Laya Al-Kaff said: “We are here to celebrate the Arabic letter not simply as text but as a form of visual expression in itself.”

Al-Kaff said the Dar Al-Qalam Residency Programme was a great experience. “It is a great opportunity (for) us as artists to engage with the residents’ artistic processes, trace the evolving forms of Arabic calligraphy in contemporary practice.

“In this work, I rethought my own background as an artist. I graduated with a degree in dentistry, oral medicine, therefore decided to combine the anatomy I studied at university with the one-line art.”

Rafiqullah Khan, from Pakistan, said he was “thrilled to be part of the second Al‑Qalam Arabic Calligraphy Residency, an initiative of the Prince Mohammed bin Salman Global Center for Arabic Calligraphy.”

“This program gives calligraphers and visual artists a nurturing space to experiment, share knowledge and celebrate Arab identity on both local and world stages.”

He said he was “immersed in the historic heart of Al‑Balad, Jeddah, wandering coral‑stone alleys, sketching timeless facades, and letting the city’s layered stories flow into my work.”

Zainab Al-Sabaa, a Bahraini artist, designer and architect told Arab News that she was inspired by Jeddah’s historical area.

Aligned with Saudi Arabia’s Vision 2030 and the National Culture Strategy, Dar Al-Qalam contributes to a wider effort to support creative practice, nurture artistic research and reposition traditional art forms within global contemporary discourse.