Outgoing Danish ambassador reflects on his time in Saudi Arabia

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Moesby highlighted some of his fondest memories in the Kingdom, from interacting with locals and traveling, to being enriched by the culture and heritage of Saudi Arabia. (Photo by Yawed Abdullah)
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Riyadh's wide and not-so-crowded roads offer "funtastic" moments for cycling. (Supplied)
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Biking for a cause with embassy staff within Riyadh's Diplomatic Quarter. (Supplied)
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Enjoying a camel ride in the deserts of Riyadh, away from the hustle and bustle of city life. (Supplied)
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Updated 15 August 2022

Outgoing Danish ambassador reflects on his time in Saudi Arabia

  • Ole Emil Moesby is leaving the Kingdom after five years as his country’s envoy to the region

RIYADH: Denmark’s ambassador in Saudi Arabia, Ole Emil Moesby, will bid the Kingdom farewell at the end of his tour of duty in Riyadh later this month.

“From the bottom of my heart, I want to say thank you,” he told Arab News. “I’ve had a fantastic time here — you usually get more or less emotional when you have to change, but if you are a diplomat, you’re quite used to it changing from one place to the other.

“I can’t think of any time when I felt this — that I am leaving something behind here — which I will miss because the way I’ve been treated and inspired, and the way I’ve been communicating with people, has been extraordinary,” Moesby said.

“The experience I have had has been fantastic, so my message is: Thank you.”




Ambassador Ole Emil Moesby paying a courtesy call to King Salman. (Supplied)

Moesby has been the ambassador of Denmark to Saudi Arabia, Oman, Bahrain, Kuwait, and Yemen since Sept. 5, 2017, and his final day of service is Aug. 31.

Talking to Arab News, Moesby highlighted some of his fondest memories in the Kingdom, where he has spent five years, from interacting with the local community and traveling, to being enriched by the culture and heritage of Saudi Arabia.

“It’s been a fantastic time to experience the development and the changes which I have seen in Saudi Arabia,” he said.

“AlUla of course has developed extremely (well) … But even places like Yanbu or Jeddah have actually changed a lot. Not to mention, of course, Riyadh.




Balancing on the "Edge of the World", the Jebel Fihrayn which features 300-meter-high cliffs. It is part of Riyadh's Tuwaiq escarpment. (Supplied)

“It’s actually been interesting to see also how the development has changed attitudes and culture in these places, but yet, at the other side, have actually maintained the heritage of these places,” Moesby explained.

The ambassador witnessed many changes, including the opening of movie theaters in the Kingdom and the lifting of the ban on women driving in 2018.

 

“I think it’s been fantastic to see that development,” said the envoy. “I have been (here) in a period where I have been for premiers of films in the cinemas, and before … my staff here, which is mainly women, were actually being brought to the embassy in the morning — now they actually drive themselves,” he added.

“So instead of having a problem of traffic, as we had before, we now have a parking problem,” the ambassador joked.

“That’s a fantastic development, and which I will take with me in my memories when I leave.”




The ambassador had also been to Ithra, Ithra, the iconic King Abdulaziz Center for World Culture in Dhahran, which was built by Saudi Aramco. (Supplied)

Moebsy explained that he has also been a dedicated Arab News reader, making sure to pick up the newspaper every morning to catch up on events.

“Everything has actually changed since Sept. 5, 2017. So every day, Arab News has actually told me what is happening here. And it’s been a fantastic experience because of the changes that you have seen here,” he said.

The ambassador highlighted the ways his mission has strengthened bilateral relations between Denmark and Saudi Arabia through embassy-led initiatives and collaborations.

 

“As an ambassador, you have to understand what is happening in Saudi Arabia, and you have to convey that to people in Denmark, and you have to make people in Saudi Arabia understand what the thinking is in Denmark. That’s the way to develop a bilateral relationship,” he said.

Most of his efforts have been to put into trade, developing business partnerships, and promoting cultural exchanges.

One of these efforts was hosting a women’s football tournament in Saudi Arabia with 28 teams from all over the Kingdom, called the Global Goals World Cup.

 

“We’ve been very active in setting up football for females. The tournament that we had was a big success … because it also demonstrated the role that females can play in sports events,” he said.

In February, the embassy hosted celebrations of the Golden Jubilee of Queen Margrethe II of Denmark, and the ambassador invited young female Saudi artists to paint a picture of the queen to mark the event.

“It’s an amazing development of cultural abilities and possibilities in Saudi Arabia that can happen. And for the queen in Denmark, she would see that as a good signal of the long-term good relations that we have between Saudi Arabia and Denmark,” Moesby said.




Ambassador Ole Emil Moesby has visited the ancient city of Al-'Ula, an archaeological wonder located in the northwestern region of Madinah. (Supplied)

He concluded his interview by leaving a message to his successor, Liselotte Kjaersgaard Plesner, who will be the next ambassador.

“My successor, she is one of our top diplomats in the Danish service,” Moesby said.

“I just hope she can just be half as happy as I am in being here, (then) I will be more than happy.

“An important message to say to her is that the perceptions that we sometimes all are under in Europe or Denmark, and in the US, you can’t get close to the reality unless you have seen it yourself,” he said.

The ambassador added that people should not form their opinions of a country without examining it and being a part of the culture first.

“You have to come here. You have to live here. You have to understand and communicate with people here, otherwise, it won’t happen,” he said.

 

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Arab publishers turn the page with audiobooks, Riyadh forum told

Updated 28 September 2022

Arab publishers turn the page with audiobooks, Riyadh forum told

  • Kingdom’s key role in regional publishing outlined on conference final day

RIYADH: The second edition of the International Publishers Conference held in Riyadh ended on Wednesday with sessions focusing on the growing demand for audiobooks, the impact of technology and data services, and the search for ways to innovate and renew education.

The event, which was organized by the Literature, Publishing and Translation Commission, introduced a session themed “Stages of the Global Book Publishing Industry.”

Abdul Karim Al-Aqeel, president of the Saudi Publishing Association, told the session that the Kingdom plays an important role in the growth of the regional publishing business.

Saudi Arabia “has 300 publishing houses, 1,000 individual writers, and reading is popular among 31 percent of the population,” he said.

The two-day conference was attended by Secretary-General of the Indonesian Publishers Association, Mohammed Radwan. 

The event held eight interactive sessions and five workshops to discuss key aspects of the book and publishing industry, review future prospects and read current market trends.

Mohammed Zatara, founder of Wajeez for Audiobooks, said that the format helped to expand public knowledge “because an audiobook can be accessed any time and any place, whether one is going to work or working out at the gym.”

Sebastian Bond, head of the Middle East and Northern Africa at Storytel, said improving the audiobook business requires collaboration between traditional publishers and their audio counterparts to ensure enriching and enlightening content.

Ibraheem Al-Sinan, head of editorial at Raff Publishing, told Arab News that the standard of authorship is “extremely high in the domains of creative books, as well as professional and educational books.” 

Ibraheem Al Sinan, head of editorial at Raff Publishing. (Supplied)

However, he believes that “this trend does not exist in the market due to the difficulty of publishing houses to absorb it and because readers are not attracted by the new authors.”

Al-Sinan said that authors have become part of the so-called content industry, particularly in the film-writing, series and marketing content sectors, “because of high financial return” in these fields.

Publishing has expanded recently with the inclusion of audiobooks and electronic books, “because of the society’s interest in new audio media such as podcasts,” he added.

Audiobooks are recognized as the fastest-growing and most acceptable format, but “are still not as popular as paper books,” Al-Sinan said.

Mohammed Alsalem, a member of the Arab Publishers Association, believes that the presence of “podcasts” as a content channel has had an impact on the widespread and acceptance of audiobooks. 

Mohammed Alsalem, a member of the Arab Publishers Association. (Supplied)

Alsalem predicted a bright future for publishing in the region, particularly in translation and better reader access via traditional and digital channels, indicating “A promising future for publication.”

Mohammed Kandil, CEO and founder of Dar Molhimon Publishing and Distribution, said that artificial intelligence is “inevitably coming,” and that it will help publishers to upgrade their profession and professional development. 

Mohammed Kandil, CEO and founder of Dar Molhimon Publishing and Distribution. (Supplied)

He believes that while audiobooks are now expensive to produce, “one day they will be the basic material on which the writer relies.”

Mesfer Alsubaie, general director of the Arabic Literature Center for Publishing and Distribution, said that the publishing future is thriving locally and regionally because of local and international book fairs, which have helped considerably in the evolution of the publishing sector. 

Mesfer Alsubaie, general director of the Arabic Literature Center for Publishing and Distribution. (Supplied)

Salih Al-Hammad, founder of Rashm House for Publishing and Distribution, said that although audiobooks are having a growing impact, “paper books have kept their shine and quality.”

He said: “When we talk about audiobooks today, we talk about a few categories of readers associated with the concept of a detained reader, any reader who is in a hospital, on a train, or on an airplane. Book authorship has gone through phases, and books will remain and won’t disappear, just like radios remained when TVs were invented.”

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British team to retrace steps of epic Philby trek across Saudi Arabia

Updated 28 September 2022

British team to retrace steps of epic Philby trek across Saudi Arabia

  • Explorer’s 1,300 km journey a century ago led to lifelong friendship with Ibn Saud, Kingdom’s first ruler
  • The expedition was launched by the UK’s Princess Anne, and the team includes Philby’s granddaughter

LONDON: An Arabian desert expedition aims to retrace the steps of a famous journey by a British explorer who served as an adviser to the first ruler of Saudi Arabia.

The planned 1,300-km Heart of Arabia coast-to-coast trek across the peninsula was launched by Anne, Princess Royal of the UK, on Wednesday. It was her first public engagement since the death this month of her mother, Queen Elizabeth II.

The expedition will honor the undertaking and achievement of adventurer, Arabist and intelligence officer Harry St. John Philby, who traveled from the Gulf coast village of Al-Uqair to Jeddah, on the Red Sea coast, on a mission in support of Ibn Saud, the Kingdom’s first ruler.

The Heart of Arabia journey will set off in November, a century after Philby’s crossing. It is led by veteran British explorer Mark Evans and the team, which will travel by foot and on camels, includes Philby’s Saudi granddaughter, Reem.

After reaching Riyadh they will travel west on the final stage to Jeddah, which is likely to present the greatest challenge because of harsh winds and rough terrain, including sand and loose rock.

Philby was sent to Arabia during the First World War to assist T. E. Lawrence as part of the British efforts to foment an Arab uprising against the Ottoman Empire, which at the time stretched across the Red Sea side of the Arabian Peninsula all the way to Yemen.

His journey led to groundbreaking cartographic and natural discoveries, and resulted in significant changes to the political landscape of the Middle East.

Philby, who would later reside in Riyadh, developed a close relationship with Ibn Saud, who at the time was a significant tribal leader. Philby adopted local dress and customs, and converted to Islam, which helped him play a key role in the events that led to the Arab Revolt and the creation of Saudi Arabia.

Evans said of Philby: “He is considered by many as one of the greatest early explorers of Arabia. He not only set out across uncharted land but took time to record everything he saw.”

Reem Philby said that she is drawn to “the stillness and constant movement of the desert at the same time.”

She added: “Just observing how nature controls everything in harmony and how we are the ones that have to adapt, makes one very humble.”

Princess Anne said: “How did people live in the environment that he crossed? What was different about it? And actually, what’s perhaps even more important in modern terms, is to understand how much has changed compared to what existed before.”

The Arabian landscape has long attracted interested intrepid Britons, including explorer and writer Wilfred Thesiger, who commended the tribes he encountered during his crossing of the Kingdom’s Empty Quarter for their loyalty and generosity.
 


Hajj, Umrah e-services app undergoes update, name change

Updated 28 September 2022

Hajj, Umrah e-services app undergoes update, name change

MAKKAH: Hajj and Umrah government officials have alerted pilgrims around the world about an important update and name change to a key services and permits app for the Two Holy Mosques.

Launching the newly named Nusuk app, an update on the Eatmarna platform, Minister of Hajj and Umrah Dr. Tawfiq Al-Rabiah said visitors and worshippers would be able to access a range of e-services including applying for a visa and booking hotels and flights.

Hajj and Umrah services adviser, Ahmed Saleh Halabi, told Arab News: “During the past few years, the Ministry of Hajj and Umrah has been keen to switch to the e-government system to add ease to the experience of pilgrims and visitors. As such, their experience will be forever remembered as an enriched religious journey.”

He pointed out that the portal allowed users to select from a list of service packages.

“The program will provide the pilgrims with a cultural and religious journey, while reflecting the bright and civilized side of the Kingdom in the Two Holy Mosques,” he added.

The platform has been designed to provide services and information to help worshippers perform rituals with ease and is part of the Saudi Vision 2030 objectives to improve service offerings and the quality of religious experience.

Ahmed Bajaiffer, an investor in Umrah companies, said: “Nusuk is the representation of the strong will of the Kingdom’s leaders and their loyalty toward Muslims, citizens, and residents.”

Nusuk has been launched in cooperation with the Saudi Tourism Authority and is linked to the services provided by the Kingdom’s official tourism website, Visit Saudi Arabia.

Head of the World Hajj and Umrah Convention, Mohsin Tutla, told Arab News: “What Nusuk has developed resonates with the World Hajj and Umrah Care Foundation’s vision toward enhancing the pilgrim’s experience.

“When traveling to a foreign country, visitors may often feel anxiety or even fear; for many, Arabic is not their first language, and trying to make sense of the cultural practices of a new country at times can be difficult.”

Via the nusuk.sa platform, Hajj and Umrah performers can receive visit or Umrah visas with the option to buy a service package and pay electronically.

“The launch of this service sends a strong message with it: We are listening, we are caring, and we will provide the solutions to continually enrich your experience, and we do it with passion, as the Kingdom sees serving pilgrims as a privilege and obligation,” Tutla added.

According to the Saudi Press Agency, more than 21.5 million Umrah and Hajj performers had registered with the Eatmarna app since its launch, and it has issued 6.4 million permits to visit and pray at Al-Rawdah Al-Sharifah at the Prophet’s Mosque in Madinah.


Arab, Muslim leaders congratulate Saudi crown prince on appointment as prime minister

Updated 28 September 2022

Arab, Muslim leaders congratulate Saudi crown prince on appointment as prime minister

  • Global leaders wish crown prince success, hope ties between their countries will continue to grow
  • Pakistani PM wishes further success and prosperity to Saudi Arabia under new prime minister

RIYADH: Arab and Muslim leaders have congratulated Crown Prince Mohammed bin Salman following his appointment as Saudi Arabia’s prime minister on Tuesday, Saudi Press Agency reported.  

UAE President Sheikh Mohammed bin Zayed Al-Nahyan and Vice President Sheikh Mohammed bin Rashid Al-Maktoum congratulated the crown prince on his appointment.

Qatar’s Emir Sheikh Tamim bin Hamad Al-Thani wished the crown prince success and hoped the relations between the two brotherly countries will continue to develop and grow. 

Bahrain’s King Hamad bin Isa Al-Khalifa also sent a similar cable. 

Pakistan’s Prime Minister Shehbaz Sharif said: “On this occasion, I congratulate His Royal Highness Crown Prince Mohammed bin Salman bin Abdulaziz Al-Saud, wishing him further success and the Kingdom of Saudi Arabia further welfare and prosperity under the leadership of King Salman bin Abdulaziz Al-Saud.”


Deal signed to establish Saudi-Senegalese Business Council

Updated 29 September 2022

Deal signed to establish Saudi-Senegalese Business Council

RIYADH: The Federation of Saudi Chambers and Senegal’s National Union of Chambers of Commerce, Industry and Agriculture signed a cooperation agreement to establish a joint Saudi-Senegalese Business Council as part of endeavors to enhance trade movement between Saudi Arabia and Senegal as well as increase the commercial and investment cooperation volume between the two countries.

The signing ceremony was held in Dakar in the presence of Saudi Minister of Investment Khalid Al-Falih and Minister of Foreign Affairs and Senegalese Abroad Aissata Tall Sall. The agreement was signed by FSC Vice Chairman Nizar Al-Harkan and President of Senegal’s National Union of Chambers of Commerce, Industry and Agriculture Serigne Mboup.

Al-Harkan said that the agreement was a result of ongoing efforts, joint action and Saudi-Senegalese will to increase the volume of commercial and investment exchange between the two countries.

He added that the council will be tasked with several commercial and promotional activities in the fields of commerce, investment, services, industries, training, healthcare and IT, among other industries that are targeted as part of the economic cooperation agenda. The council will provide a platform for Saudi and Senegalese businesspeople to promote their activities and enter into commercial partnerships.

The council will also seek to open up new areas for economic cooperation, facilitate ongoing interaction between the Saudi and Senegalese business sectors, work to remove challenges and constraints, exchange information on markets and investment opportunities, enable business and investment partnerships, refer recommendations to competent authorities in the two countries to improve economic relations, as well as encourage participation in exhibitions, forums, exchange visits and trade delegations.

The business council will consist of Saudi and Senegalese business representatives interested in investment and trade. It will hold periodic meetings in Riyadh and Dakar, where opportunities for trade and investment between the two countries will be discussed.

Trade volume between the Kingdom and Senegal reached about SR185 million ($49 million) in 2021, with the two countries encouraging their private sectors to take advantage of business opportunities and investment partnerships.

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