Why Saudi DJ KEH quit his job to focus on music

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DJ KEH does not regret quitting his job at Saudia to work as a professional DJ. (Supplied)
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DJ KEH does not regret quitting his job at Saudia to work as a professional DJ. (Supplied)
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DJ KEH does not regret quitting his job at Saudia to work as a professional DJ. (Supplied)
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DJ KEH does not regret quitting his job at Saudia to work as a professional DJ. (Supplied)
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DJ KEH does not regret quitting his job at Saudia to work as a professional DJ. (Supplied)
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DJ KEH does not regret quitting his job at Saudia to work as a professional DJ. (Supplied)
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DJ KEH does not regret quitting his job at Saudia to work as a professional DJ. (Supplied)
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Updated 12 August 2022
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Why Saudi DJ KEH quit his job to focus on music

  • DJ KEH: In 2017, I went to an event in the Philippines to attend an international DJ (event), and from here the spark started
  • DJ KEH: The nice thing about being a DJ is that you can create a common bond between you and the audience and take them on a journey through music

RIYADH: Though delivering beats and remixes for a living may seem risky, Saudi DJ KEH does not regret quitting his job at airline carrier Saudia to work as a professional DJ.

“My music career started in 2017 with great potential to make a huge difference in the (electronic dance music) scene in Saudi Arabia due to the popularity and unique style,” he told Arab News.

“In 2017, I went to an event in the Philippines to attend an international DJ (event), and from here the spark started,” he said, adding that he was transfixed by the way the DJs at the turntables bewitched audiences with their shows. 

“There, I realized that I wanted to be a DJ. I didn’t even finish my vacation,” he said. “I went back to start learning, but my family was not supportive at the beginning because, as always, there is something strange about anything new … but after a while, my mother supported me in every possible way.”

Now DJ KEH gets requests to play at public and private events, and has played across a whole raft of events in Saudi Arabia.

“The nice thing about being a DJ is that you can create a common bond between you and the audience and take them on a journey through music,” he said of his profession. “Through music, you can enter the hearts of all people without saying a single word.”

He added that he thinks that it is important for music classes to be introduced into all communities.

“It is very important to have music in the community to learn about other cultures. The language of music brings all the world together,” said the DJ.

He says his musical journey has been influenced by many DJ’s, including a close friend.

“I was inspired by my friend and my first supporter, Hani Al-Bangari, and there are many local talents. Globally, there are many, starting with David Guetta and Martin Carol Cox,” he said.

Sharing his future plan, which is to represent his country at the biggest international events as well as possible, he said: “I want to prove that we are successful in all areas whenever the opportunity arises.

“I think the government is giving space to talented local musicians, and this is one of the directions of Vision 2030. Now, my goal and the goal of all DJs is to develop the DJ profession in Saudi Arabia.”


REVIEW: ‘Survivor’ meets workplace horror in Sam Raimi’s deliciously funny ‘Send Help’

Updated 30 January 2026
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REVIEW: ‘Survivor’ meets workplace horror in Sam Raimi’s deliciously funny ‘Send Help’

DUBAI: Sam Raimi’s survival horror comedy “Send Help” finds the visionary director in fine form. Rachel McAdams and Dylan O’Brien star as beleaguered employee and passive-aggressive new boss respectively in a film that’s irreverent, camp and gruesomely gory — all trademarks of Raimi’s masterful touch.

The premise is simple. Two colleagues — Adams’ Linda Liddle has been passed over for her long-overdue promotion, while O’Brien’s tyrant nepo baby Bradley Preston has just been named CEO.  On a work trip, the two of them survive a devastating plane crash and wash up on a deserted island.

Few things are more terrifying — or more darkly comedic — than being helplessly dependent on someone you actively despise. Raimi milks this premise for every drop, staging set pieces that swing between slapstick and genuine tension, often within the same scene.

Between vomit gags and horrific physical violence, Raimi expertly shifts the scales of power between the two characters. There’s no time to relax or anticipate next moves.

McAdams is the film’s undeniable draw with her genre-defining turn as a disgruntled employee with an axe to grind. There’s a scene midway through when she chances on a waterfall and begins to find her confidence again. That shift from bumbling strategy planner to stunning island girl would have felt unearned in less professional hands.

O’Brien more than holds his own too, with a performance that’s reactive in the best way, shifting from lazy smugness to unsettling desperation as the power dynamic shifts.

Visually, “Send Help” is classic Raimi: exaggerated angles, kinetic camera work and smartly utilized gore.

What makes “Send Help” such a satisfying watch is its steadfast commitment to its own weirdness and a director confident enough to push every element but know exactly where to draw the line. Subjects including class, gender roles and power dynamics are handled with tightrope precision and a lightness of touch such that the film never feels preachy. It’s all deliciously unhinged and strikingly original. If you don’t have any weekend plans yet, this should make your list.