Noon.com to become Newcastle shirt sponsor

The trademark yellow insignia of the Middle East’s leading online shopping company will be emblazoned across the club’s home. (www.nufc.co.uk)
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Updated 28 June 2022
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Noon.com to become Newcastle shirt sponsor

  • Deal of about $9.2m per season is the biggest signed by the Magpies
  • The brand will be displayed on all team kits at home and away games

NEWCASTLE: Newcastle United have announced a record-breaking deal for Middle East-based noon.com to become the club’s official shirt sleeve sponsor.

The trademark yellow insignia of the Middle East’s leading online shopping company will be emblazoned across the club’s home, away and third shirts for the 2022/23 Premier League season.

And Arab News understands the deal, worth around $9.2 million per season, is the biggest like-for-like agreement signed by the Magpies, bettering last season’s tie-up with Kayak, an American online travel agency. It’s understood Newcastle pocketed around $6.1 million last season.

In a statement confirming the news, United said: “Newcastle United is delighted to confirm that noon.com has become the club’s official sleeve partner for the 2022/23 Premier League season.

“Operating online and via its hugely popular app, noon.com is the region’s leading digital e-commerce platform for fashion, electronics, beauty, groceries, home and baby products.

“The partnership will provide the club with new ways to engage with fans in the Middle East, with supporters in the region able to pre-order all 2022/23 Newcastle United kits on noon.com with the option of personalization.

“The noon.com brand will be displayed on all team kits for the upcoming season, as well as having a presence on matchdays at St. James’ Park and across the club’s digital assets.”

The deal represents a major step forward for United, whose new majority owners the Public Investment Fund of Saudi Arabia have been keen to increase commercial revenues following nearly 15 years of stagnation in that department under previous custodian Mike Ashley, of sportswear retailer Sports Direct.

The partnership puts Newcastle’s shirt sleeve sponsorship fee closer to other leading rivals in the Premier League, although it remains below the estimated $12 million earned by the likes of Manchester City and Manchester United.

Ali Kafil-Hussain, chief of staff at noon.com, said: “We are extremely proud to become a key strategic partner of Newcastle United, one of the most famous clubs in world football.

“We look forward to working with Newcastle United as a club with a strong sense of community and a vibrant history.

He said noon.com “prioritizes creating a sense of belonging among our communities: Customers, sellers, business partners, and employees. We’re excited to work with the club to promote community spirit in the Middle East and beyond, and we look forward to future successes both on and off the field.”

Dale Aitchison, head of commercial partnerships at Newcastle United, said that noon.com was a “hugely successful and influential brand in the Middle East and we are very pleased to team up to offer supporters in the region with new ways to engage with the club.

“One way we can achieve that is by creating a fast, efficient and effective way for fans in the region to order official Newcastle United merchandise, and we are delighted fans can utilize noon.com to proudly wear their kits for the new season.”

Newcastle United’s shirt for next season can be bought at noon.com in Saudi Arabia and the UAE.


Al-Ittihad slump to fourth defeat of season in home loss to Al-Ettifaq

Updated 17 January 2026
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Al-Ittihad slump to fourth defeat of season in home loss to Al-Ettifaq

  • Visitors’ Khalid Al-Ghannam scores only goal of the game as the reigning Saudi Pro League champs drop more points after drawing with Damac on Tuesday
  • Earlier, Al-Fateh’s five-game winning streak ends with 1-1 draw against Al-Najma, and Al-Khaleej enjoy comfortable 4-1 victory over Al-Okhdood

RIYADH: Al-Ittihad’s disappointing defense of their Saudi Pro League title continued on Friday with a 1-0 home defeat at the hands of Al-Ettifaq.

Khalid Al-Ghannam scored the decisive goal for the visitors as the hosts dropped more points after their draw with Damac on Tuesday.

In the absence of Fabinho, who was suspended after being sent off late in Tuesday’s match, Mahamadou Doumbia partnered with N’golo Kante in midfield for Al-Ittihad. The Malian showed his composure early on when he shielded the ball under pressure before unleashing a long-range shot in the 10th minute, but it was comfortably saved by Marek Rodak.

The deployment of Al-Ghannam proved pivotal, as he repeatedly tested the hosts. In the 23rd minute he burst down the left flank, beating three defenders with some clever dribbling before testing Predrag Rajkovic in goal, who parried the effort.

Al-Ghannam bothered the defense again just minutes later, threatening the Serbian goalkeeper with another attempt from a similar position. However, the game remained goalless at halftime.

The second half began with Al-Ittihad on the front foot. Within minutes, Roger Fernandes found himself in front of goal and put the ball in the net, only for the goal to be ruled out for offside.

Al-Ghannam’s effort and influence eventually paid off for the visitors in the 54th minute. Operating as a left-sided striker during an Al-Ettifaq counterattack, he cut inside to curl a powerful shot into the far corner.

Al-Ittihad’s attacking approach varied as they fought to get back into the game, with Fernandes patrolling the left flank, Muhannad Al-Shanqeeti cutting inside near the byline, and central contributions from the combination of Doumbia and Steven Bergwijn. But the Al-Ettifaq defense remained resolute.

Danilo Pereira, pushing up into an advanced midfield position as Al-Ittihad forced Al-Ettifaq to defend deep, unleashed a long shot in the 67th minute, urged on by the home fans, but his effort went wide.

With time running out, Sergio Conceicao made four substitutions in the space of seven minutes, bringing on Ahmed Al-Julaydan at right-back for his crossing abilities, Abdulaziz Al-Bishi and Ahmed Al-Ghamdi to play between the lines, and Saleh Al-Shehri for added impetus up front.

Despite several chances, Al-Ittihad were unable to grab the equalizer, and in the 85th minute things got even worse for them. Keeper Rajkovic tripped on his way to confront a Mohau Nkota counterattack and stuck out his hand at the edge of the box to push the ball away. A review by the video assistant referee ruled he had handled the ball outside the box and he was shown the red card.

After seven minutes of added time, and one final attempt by Doumbia to salvage something for the hosts through a free-kick, the referee blew the final whistle.

It was the fourth defeat of the season for Al-Ittihad and means they remain in sixth place in the table, three behind Al-Qadsiah who have a game in hand. Al-Ettifaq are seventh, just two points behind the defending champions.

Earlier, Al-Fateh’s five-game winning streak came to an end when they returned from a trip to Qassim to face Al-Najma with only a point. The visitors took the lead in the 12th minute but a goal for the home side by Ali Jasim in the 75th denied them all three points as the game ended 1-1.

In the Eastern Province, Greek duo Giorgos Masouras and Kostas Fortounis proved the main inspirations for Al-Khaleej in a 4-1 victory over Al-Okhdood that temporarily lifted them into seventh place in the table, until Al-Ettifaq reclaimed the spot.

On Saturday, Al-Fayha face Damac, Al-Kholood take on fourth-place Al-Ahli, and second-place Al-Nassr are in action against Al-Shabab.