What We Are Buying Today: WE CRE8

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Updated 12 June 2022
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What We Are Buying Today: WE CRE8

  • WE CRE8 is a department store for local designers

Concept stores have become a common sight during the Jeddah and Riyadh seasons, with several malls also hosting them to support local businesses.

The WE CRE8 concept store, which was founded in 2019, has attracted a lot of attention for its presence in the seasons and its commitment to advancing Saudi fashion.

“WE CRE8 is a department store for local designers. It is a place to share passions for talent, art, and fashion, and what makes WE CRE8 different is that we believe in empowering local designers,” Nofa Alhazzani, WE CRE8 marketing and social media senior specialist, told Arab News.

“The sole purpose of WE CRE8 is to help local brands grow their businesses by providing them with stores in premium locations, a world-class sales team, an online platform to reach the world, marketing and photography services, a customer service team, logistics management solutions, and most importantly, the love and care for their brands.”

WE CRE8 offers a space for any local business, whether they are in jewelry, fashion, perfumes, accessories, and plenty of other products. Its purpose is to take local Saudi style to new levels.

The store participated and opened its doors to visitors in Riyadh Season 2021 and Jeddah Season 2022, and will be present in future editions of the festivals.

What makes WE CRE8 unique is the interior design of the space that displays products in a fashionable way and puts a spotlight on the pieces.

“The visitors were impressed by the level of work we provide for local designers, we believe in what those designers have to offer, and we want to show this to the world,” Alhazzani added.

WE CRE8 plans to open more than 10 stores around the Kingdom.

“We currently have five stores, four in Riyadh and one in Jeddah, with an expansion plan of 10 stores by the end of 2023 to cover all Saudi Arabia, with more stores planned in Riyadh, Alkhobar, AlUla, NEOM and more.”

You can find WE CRE8 in Boulevard Riyadh City, U Walk, Al-Nakheel Mall, Park Avenue in Riyadh and Jeddah’s Art Promenade.


World celebrities hit red carpet at Saudi-backed amfAR gala

Updated 24 May 2024
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World celebrities hit red carpet at Saudi-backed amfAR gala

  • Red Sea International Film Festival sponsors for fourth year
  • Demi Moore was host, which Elizabeth Taylor held in 1993

DUBAI: Some of the world’s biggest stars, in the French Riviera for the Cannes Film Festival, made appearances on Thursday at the 30th annual amfAR gala as Saudi Arabia’s Red Sea International Film Festival took on the role of presenting sponsor for the fourth consecutive year. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by amfAR (@amfar)

Among those in attendance were Demi Moore, Michelle Yeoh, Heidi Klum, Kelly Rowland, Andie MacDowell, Diane Kruger, Colman Domingo, Michelle Rodriguez, Winnie Harlow, Robin Thicke, Diplo, Paris Jackson, Petra Nemcova, Karolina Kurkova, Natasha Poly, and Sarah Ferguson, the Duchess of York.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by amfAR (@amfar)

The RSIFF’s CEO Mohammed Al-Turki and chairwoman Jomana Al-Rashid were also present.

The American Foundation for AIDS Research, or AmfAR, is dedicated to the support of AIDS research, prevention, education and advocacy. It has raised nearly $900 million since 1985.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by amfAR (@amfar)

Demi Moore, whose film “The Substance” caused a stir at Cannes, hosted this year’s gala, a role launched by Elizabeth Taylor in 1993.

The red carpet at the Hotel du Cap, Eden Roc, was awash with models, actors, singers and fashion designers as well as plenty of festival movers and shakers.

A few celebrities opted for gowns by Lebanese designer Zuhair Murad including German model Toni Garrn, sports commentator Alex Scott and Brazilian model Thayna Soares.

Garrn wore a purple beaded strapless gown with scalloped edges and spider web-like details, while Scott was adorned with a rose gold off-the-shoulder sheer tulle beaded gown, and Soares opted for a hooded gold beaded short dress with a plunging neckline and embroidered tassels.

German model Kim Dammer dazzled on the red carpet in a glamorous halter-neck black gown, intricately embroidered with geometric shapes by Lebanese couturier Rami Kadi.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Kim Dammer (@kimdammer)

Lebanese designer Nicolas Jebran was championed by Turkish actress Hande Ercel, who wore a black gown adorned with red and blue beads and featuring a plunging neckline.

Egyptian actress Yasmine Sabri was also in attendance, wearing a sparkly silver dress by Lebanese designer Jean Pierre Khoury. The dress featured thousands of mirrored tube beads hand-sewn onto a corseted silhouette, according to the designer.


The Roundup: 3 pop culture highlights from across the region 

Updated 24 May 2024
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The Roundup: 3 pop culture highlights from across the region 

DUBAI: Here are three pop culture highlights from across the region.

‘Drawing Time: Duets’ 

This exhibition, from the collection of Sharjah Art Foundation, runs until August 4 at Al-Mureijah Art Spaces. The show, the organizers say, “grew out of a two-year research project into conserving paper” and brings together works from 15 artists (including Baya, whose “Femme au paon” is pictured here) that “present a composite picture of what drawing is and could be today.” It also “delves into the concept of the double” by presenting the works in “artistic duets.”  

Gultrah 

‘Revival’ 

The popular Tunisian alternative outfit’s second studio album is billed as “Tunisian reggae,” a “distinctive fusion” of “innovative blends” that “delves deep into introspection and self-acceptance.” With touches of funk, ska, and Afrobeat, the nine tracks on “Revival” address a number of social issues as well as “the quest for inner peace,” and should help Gultrah build on the success of their hit single “Win.” 

Dima Ayad 

The Dubai-based Lebanese fashion designer’s latest collection of dresses, pants and coats is based around “a harmonious fusion of nostalgic 90s style elements with contemporary sensibilities,” according to a press release. The collection features “warm earth tones,” blacks, whites, and splashes of bright pink, while the new one-shoulder dress provides “a unique twist to the (designer’s) knitted signature fabric.” 


Cannes fashion highlights: Bella Hadid makes a statement, Mila Al-Zahrani hits the red carpet

Updated 24 May 2024
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Cannes fashion highlights: Bella Hadid makes a statement, Mila Al-Zahrani hits the red carpet

DUBAI: US Dutch Palestinian supermodel Bella Hadid made a powerful fashion statement in Cannes, expressing her support for Palestine, while Saudi actress Mila Al-Zahrani stole the spotlight at the 77th Cannes Film Festival in a gown by Syrian designer Rami Al-Ali.

The star, who attended the screening of Kevin Costner’s “Horizon: An American Saga,” dazzled in a strapless, voluminous dress that was cinched at the waist from the designer’s ready-to-wear 2024/2025 collection.

Hadid turned heads with stylish appearances in Cannes too. 

She made a bold statement in the streets of the French city by wearing a red and white dress inspired by the keffiyeh, showcasing her support for Palestine

The supermodel was also spotted in a striking silver dress from the DSquared Fall-Winter 2006 collection for Chopard’s “Once Upon A Time” Gala this week.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Bella (@bellahadid)

She was also seen in a vintage silk yellow Versace minidress at the Hotel Martinez. 

Hadid wore a vintage silk yellow Versace minidress at the Hotel Martinez. (Getty Images)

During her time in Cannes, she was also photographed in a vintage beige low-cut halter neck midi dress, with a plunging neckline, from Gucci’s Spring/Summer 2005 collection. 

Hadid was also photographed in a vintage beige low-cut halter neck midi dress. (Getty Images)

For the “The Apprentice” red carpet, she opted for a sheer halter neck dress from Saint Laurent’s Fall 2024 collection. 

Meanwhile, Arab designers have been dominating the red carpet with their creations worn by celebrities from around the world.

Canadian model Winnie Harlow was spotted on the red carpet of French adventure drama film “Le Comte de Monte-Cristo,” wearing a black lace dress with a mesh train and purple floral details from the Lebanese designer Zuhair Murad’s Fall 2023 collection. 

Murad, the celebrity-loved designer, also dressed Brazilian model Izabel Goulart. She opted for a white chiffon gown with a black lace bodysuit and floral appliques that was also from the couturier’s Fall 2023 collection.

Rami Kadi also made a splash on the red carpet this week with his designs.

He was championed by US actress Loreto Peralta at the same screening as Harlow and Goulart. 

She wore a mauve, off-the-shoulder gown embroidered with three-dimensional flowers from his “Les Miroirs” collection.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Juliana Paes (@julianapaes)

Brazilian actress and model Juliana Paes chose a metallic off-white gown by Emirati designer Hamda Al-Fahim. The dress featured side pleats, sequin detailing and a side-attached train.


Saudi fashion star Nojoud Al-Rumaihi turns heads in Cannes 

Updated 23 May 2024
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Saudi fashion star Nojoud Al-Rumaihi turns heads in Cannes 

DUBA: Saudi fashion star Nojoud Al-Rumaihi turned heads this week at the 77th Cannes Film Festival, wearing a blush ensemble by Saudi designer Mohammed Ashi, founder of Paris-based label Ashi Studio. 

The pink two-piece set from the designer’s 8PM collection featured a strapless corset-style top with simple yet intricate embroidery, and a criss-cross back.

The skirt had a mermaid silhouette with a train that trailed on the red carpet. To complete the ensemble, the set included fluffy, feathered detached sleeves. 

The fashion icon, with her makeup done by Dior Beauty, styled her brunette locks in a short retro bob. She accessorized with Marli jewelry.

Al-Rumaihi attended the premiere of the highly-anticipated movie “The Apprentice,” directed by Ali Abbasi.

As Donald Trump’s hush money trial entered its sixth week in New York, an origin story for the Republican presidential candidate depicted a critical portrayal of the former president in the 1980s.

“The Apprentice” stars Sebastian Stan as Trump. The central relationship of the movie is between Trump and Roy Cohn (Jeremy Strong), the defense attorney who was chief counsel to Joseph McCarthy’s 1950s Senate investigations.

Cohn is depicted as a longtime mentor to Trump, coaching him in the ruthlessness of New York City politics and business. Early on, Cohn aided the Trump Organization when it was being sued by the US government for racial discrimination in housing.

According to AP, “The Apprentice” is a potentially explosive big-screen drama in the midst of the US presidential election. The film is for sale in Cannes, so does not yet have a release date.

She donned a long-sleeved dress adorned with white florals. (Getty Images)

Al-Rumaihi was not the only Saudi celebrity in Cannes this week. 

Actress Maria Bahrawi attended The Red Sea International Film Foundation Industry Networking Event which took place on Sunday, at which she donned a long-sleeved dress adorned with white florals, featuring pastel hues of purple, yellow, and orange, elegantly cinched at the waist.

She wore a black jumpsuit with a white cape attached to the sleeve, sourced from Dubai-based Etoile La Boutique. (Getty Images)

She also graced the celebration of “Norah,” a film in which she stars, hosted by Film AlUla during the festival. For the occasion, she opted for a black jumpsuit with a white cape attached to the sleeve, sourced from Dubai-based Etoile La Boutique.


Jean Paul Gaultier names Ameni Esseibi as first regional ambassador for fragrance line

Updated 21 May 2024
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Jean Paul Gaultier names Ameni Esseibi as first regional ambassador for fragrance line

DUBAI: French luxury brand Jean Paul Gaultier has announced that Tunisian model Ameni Esseibi has been appointed as the first-ever regional ambassador for its fragrance line.

Esseibi, considered the first plus-size model in the Middle East, showcased the brand’s iconic Scandal perfume in the campaign images, donning a variety of ensembles.

 

 

Among them was a form-fitting blue dress adorned with pink floral designs. In another shot, she wore a jumpsuit in the same hue, featuring vibrant geometric prints in yellow, orange, purple and pink.

She also rocked a black gown, and a sheer beige and gold top layered elegantly over a simple black base.

Esseibi showcased the brand’s iconic Scandal perfume in the campaign images. (Supplied)

“Jean Paul Gaultier is more than just a brand to me,” Esseibi said in a statement. “It feels like family. Its identity embodies everything I stand for: Rebellion, strength, boldness, fearlessness, sensuality, and a touch of scandal.” 

“Growing up, Jean Paul Gaultier was my mother’s favorite fragrance, making it a cherished part of my life. I am deeply honored to make history as their first Arab ambassador in the region, and this brand will continue to be an enduring part of my career,” she added.

 

 

Esseibi made her international debut in September 2022 by walking for French label Victor Weinsanto at Paris Fashion Week.  

She then went on to work with a number of esteemed brands, including H&M, and has featured in the pages of multiple publications. 

 

 

In 2022, the Arab Fashion Council, a non-profit organization representing the fashion industry in the Middle East and North Africa, named the Dubai-based model as its ambassador.