Amazon trots out YouTube-sized advertising business

The logo of Amazon is seen at the company logistics center in Lauwin-Planque, northern France. (REUTERS/File Photo)
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Updated 04 February 2022
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Amazon trots out YouTube-sized advertising business

  • Amazon reported ad revenue of $31 billion for 2021, compared to YouTube's $28.8 billion

NEW YORK: Amazon pulled the veil off its sprawling advertising business for the first time on Thursday, revealing a business larger than that of Google’s YouTube.
Amazon reported ad revenue of $9.7 billion for the fourth quarter, up 32 percent from last year, and $31 billion for the year.
YouTube posted $28.8 billion in ad revenue for 2021.
Analyst Benedict Evans on Twitter said that made Amazon’s ad revenue similar in size to the entire global newspaper industry, and Statista put global newspaper annual ad spending at $29.5 billion.
Amazon, known for e-commerce, has a lucrative cloud business, AWS, and the ad business is seen as extremely profitable, although Amazon did not break out those profit numbers.
Amazon serves ads on its website and wake screens of some of its tablets, using search queries by its customers to help target ads. Those ads are often by companies selling on its marketplace.
“Selling digital add space is a cash generative nice-to-have in times of uncertainty,” said Sophie Lund-Yates, equity analyst at Hargreaves Lansdown.
Meta Platforms Inc. shattered confidence in the online advertising industry on Wednesday, saying privacy changes by Apple Inc. had made it harder for advertisers.
An Amazon official however told reporters that brands’ ability to reach consumers across its ad properties was “largely unchanged” after Apple’s changes.
Lund-Yates saw Amazon’s ad business more in line with Google parent Alphabet, which also has its own data about customers from its search system, and shrugged off the Apple changes.
Amazon’s ad revenue growth has been decelerating from 88 percent in the second quarter. But the totals also make it larger by sales than Pinterest and Snap, which also reported strong results on Thursday.
Pinterest posted revenue of $846.7 million for the fourth quarter and Snap reported $1.3 billion. 

 

 

 


First EU–Saudi roundtable on critical raw materials reflects shared policy commitment

Updated 16 January 2026
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First EU–Saudi roundtable on critical raw materials reflects shared policy commitment

RIYADH: The EU–Saudi Arabia Business and Investment Dialogue on Advancing Critical Raw Materials Value Chains, held in Riyadh as part of the Future Minerals Forum, brought together senior policymakers, industry leaders, and investors to advance strategic cooperation across critical raw materials value chains.

Organized under a Team Europe approach by the EU–GCC Cooperation on Green Transition Project, in coordination with the EU Delegation to Saudi Arabia, the European Chamber of Commerce in the Kingdom and in close cooperation with FMF, the dialogue provided a high-level platform to explore European actions under the EU Critical Raw Materials Act and ResourceEU alongside the Kingdom’s aspirations for minerals, industrial, and investment priorities.

This is in line with Saudi Vision 2030 and broader regional ambitions across the GCC, MENA, and Africa.

ResourceEU is the EU’s new strategic action plan, launched in late 2025, to secure a reliable supply of critical raw materials like lithium, rare earths, and cobalt, reducing dependency on single suppliers, such as China, by boosting domestic extraction, processing, recycling, stockpiling, and strategic partnerships with resource-rich nations.

The first ever EU–Saudi roundtable on critical raw materials was opened by the bloc’s Ambassador to the Kingdom, Christophe Farnaud, together with Saudi Deputy Minister for Mining Development Turki Al-Babtain, turning policy alignment into concrete cooperation.

Farnaud underlined the central role of international cooperation in the implementation of the EU’s critical raw materials policy framework.

“As the European Union advances the implementation of its Critical Raw Materials policy, international cooperation is indispensable to building secure, diversified, and sustainable value chains. Saudi Arabia is a key partner in this effort. This dialogue reflects our shared commitment to translate policy alignment into concrete business and investment cooperation that supports the green and digital transitions,” said the ambassador.

Discussions focused on strengthening resilient, diversified, and responsible CRM supply chains that are essential to the green and digital transitions.

Participants explored concrete opportunities for EU–Saudi cooperation across the full value chain, including exploration, mining, and processing and refining, as well as recycling, downstream manufacturing, and the mobilization of private investment and sustainable finance, underpinned by high environmental, social, and governance standards.

From the Saudi side, the dialogue was framed as a key contribution to the Kingdom’s industrial transformation and long-term economic diversification agenda under Vision 2030, with a strong focus on responsible resource development and global market integration.

“Developing globally competitive mineral hubs and sustainable value chains is a central pillar of Saudi Vision 2030 and the Kingdom’s industrial transformation. Our engagement with the European Union through this dialogue to strengthen upstream and downstream integration, attract high-quality investment, and advance responsible mining and processing. Enhanced cooperation with the EU, capitalizing on the demand dynamics of the EU Critical Raw Materials Act, will be key to delivering long-term value for both sides,” said Al-Babtain.

Valere Moutarlier, deputy director-general for European industry decarbonization, and directorate-general for the internal market, industry, entrepreneurship and SMEs at European Commission, said the EU Critical Raw Materials Act and ResourceEU provided a clear framework to strengthen Europe’s resilience while deepening its cooperation with international partners.

“Cooperation with Saudi Arabia is essential to advancing secure, sustainable, and diversified critical raw materials value chains. Dialogues such as this play a key role in translating policy ambitions into concrete industrial and investment cooperation,” she added.