Amazon trots out YouTube-sized advertising business

The logo of Amazon is seen at the company logistics center in Lauwin-Planque, northern France. (REUTERS/File Photo)
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Updated 04 February 2022
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Amazon trots out YouTube-sized advertising business

  • Amazon reported ad revenue of $31 billion for 2021, compared to YouTube's $28.8 billion

NEW YORK: Amazon pulled the veil off its sprawling advertising business for the first time on Thursday, revealing a business larger than that of Google’s YouTube.
Amazon reported ad revenue of $9.7 billion for the fourth quarter, up 32 percent from last year, and $31 billion for the year.
YouTube posted $28.8 billion in ad revenue for 2021.
Analyst Benedict Evans on Twitter said that made Amazon’s ad revenue similar in size to the entire global newspaper industry, and Statista put global newspaper annual ad spending at $29.5 billion.
Amazon, known for e-commerce, has a lucrative cloud business, AWS, and the ad business is seen as extremely profitable, although Amazon did not break out those profit numbers.
Amazon serves ads on its website and wake screens of some of its tablets, using search queries by its customers to help target ads. Those ads are often by companies selling on its marketplace.
“Selling digital add space is a cash generative nice-to-have in times of uncertainty,” said Sophie Lund-Yates, equity analyst at Hargreaves Lansdown.
Meta Platforms Inc. shattered confidence in the online advertising industry on Wednesday, saying privacy changes by Apple Inc. had made it harder for advertisers.
An Amazon official however told reporters that brands’ ability to reach consumers across its ad properties was “largely unchanged” after Apple’s changes.
Lund-Yates saw Amazon’s ad business more in line with Google parent Alphabet, which also has its own data about customers from its search system, and shrugged off the Apple changes.
Amazon’s ad revenue growth has been decelerating from 88 percent in the second quarter. But the totals also make it larger by sales than Pinterest and Snap, which also reported strong results on Thursday.
Pinterest posted revenue of $846.7 million for the fourth quarter and Snap reported $1.3 billion. 

 

 

 


Oman inflation at 1.6%, latest figures show

Updated 26 January 2026
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Oman inflation at 1.6%, latest figures show

RIYADH: Oman’s consumer price index rose by 1.6 percent in December compared with the same month a year earlier, reflecting moderate inflationary pressures at year’s end.

Average inflation for the January–December 2025 period increased by 1 percent, according to official data.

Figures released by the National Center for Statistics and Information showed that miscellaneous personal goods and services recorded the sharpest price increase, rising by 10 percent year on year. 

This was followed by transport at 2.8 percent, restaurants and hotels at 2.6 percent, and furniture, household equipment and routine maintenance at 2.4 percent, as well as education at 2.2 percent. 

Food and non-alcoholic beverages prices increased by 1.1 percent, while clothing and footwear rose by 0.2 percent and health by 0.1 percent. In contrast, prices in the culture and recreation group declined by 0.1 percent. 

Housing, water, electricity, gas and other fuels, as well as tobacco and communications, remained unchanged over the period. 

Within the food and non-alcoholic beverages category, December prices compared with the same month of 2024 showed notable increases in fish and seafood at 6 percent and fruits at 4 percent. 

Sugar, jam, honey and confectionery rose by 3.5 percent, milk, cheese and eggs by 2.1 percent, and non-alcoholic beverages by 0.9 percent.

Meat prices increased by 0.8 percent, bread and cereals, oils and fats by 0.7 percent, and other unclassified food products by 0.4 percent, while vegetable prices fell by 5.8 percent. 

Regionally, Al Dhahirah governorate recorded the highest inflation rate at 2.5 percent by the end of December compared with a year earlier. 

Inflation also rose by 2.1 percent in Al Dakhiliyah, 1.7 percent in Muscat and Al Buraimi, and 1.5 percent in South Al Batinah. 

South Al Sharqiyah and Musandam each posted increases of 1.1 percent, while North Al Sharqiyah and North Al Batinah rose by 0.9 percent. Al Wusta and Dhofar recorded inflation of 0.8 percent. 

The report highlights the relative importance of expenditure groups within the consumer price index basket, underscoring why movements in certain categories have a greater impact on overall inflation.

Housing, water, electricity, gas and other fuels carry the largest weight at 31.7, followed by food and non-alcoholic beverages at 20.6 and transport at 14.5.

Together, these three groups account for more than two-thirds of the CPI basket, meaning price stability in housing and utilities can significantly moderate headline inflation even when sharper increases are recorded in smaller-weight categories such as miscellaneous goods and services. 

The analysis also notes that around 56,640 individual price quotations were collected from 3,907 sources across the Sultanate during the reference period. 

In addition, rental data were gathered from a dedicated sample of 1,509 rented housing units, providing a detailed and representative measure of housing costs, which remain the most heavily weighted component of the inflation basket.