Facebook whistleblower fears the metaverse

The metaverse is sort of the Internet brought to life, or at least rendered in 3D. (File/AFP)
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Updated 09 November 2021
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Facebook whistleblower fears the metaverse

  • Haugen’s documents have exposed an internal crisis at the social media giant, which provides free services to 3 billion people

BRUSSELS: Facebook whistleblower Frances Haugen warned Tuesday that the “metaverse,” the all-encompassing virtual reality world promised by the social media giant, will be addictive and rob people of yet more personal information while giving the embattled company another monopoly online.
In an interview with The Associated Press, Haugen said her former employer rushed to trumpet the metaverse because of the intense pressure it is facing after she revealed deep-seated problems at the company and energized legislative and regulatory efforts around the world to crack down on big tech companies.
“If you don’t like the conversation, you try to change the conversation,” the former product-manager-turned whistleblower said. The documents she has turned over to authorities and her testimony to lawmakers have drawn global attention for providing insight into what Facebook may have known about the damage its social media platforms can cause. She is in the midst of a series of appearances before European lawmakers and experts drawing up rules for social media companies.
Meta, the new name for the parent company of Facebook, denied it was trying to divert from the troubles it faces by pushing the metaverse. “This is not true. We have been working on this for a long time internally,” the company said in a statement.
It stressed that it’s working to responsibly build the metaverse — sort of the Internet brought to life, or at least rendered in 3D. CEO Mark Zuckerberg has described it as a “virtual environment” you can go inside of — instead of just looking at on a screen — and refocused Facebook’s business model on it, including renaming the company Meta.
Launching that new brand, in fact, draws attention to the company, it said in a statement, adding that if it didn’t want the scrutiny it would have delayed or scrapped the launch altogether.
But the new focus on metaverse creates a whole new set of dangers, Haugen said. In “Snow Crash,” the 1992 the sci-fi novel that coined the phrase, “it was a thing that people used to numb themselves when their lives were horrible,” she said.
“So beyond the fact that these immersive environments are extremely addictive and they encourage people to unplug from the reality we actually live,” she said, “I’m also worried about it on the level of — the metaverse will require us to put many, many more sensors in our homes and our workplaces,” forcing users to relinquish more of their data and their privacy.
She said employees of companies that use the metaverse would have little option but to participate in the system or leave their jobs.
“If your employer decides they’re now a metaverse company, you have to give out way more personal data to a company that’s demonstrated that it lies whenever it is in its best interests,” she said.
And she cautioned the public not to expect more transparency.
“They’ve demonstrated with regard to Facebook that they can hide behind a wall. They keep making unforced errors, they keep making things that prioritize their own profits over our safety,” she said.
Haugen has said Facebook’s systems amplify online hate and extremism, fail to protect young people from harmful content and that the company lacks any incentive to fix the problems, in revelations that shed light on an internal crisis at the company that provides free services to 3 billion people.
To back up her allegations, she made a series of disclosures to the Securities and Exchange Commission that were also provided to Congress in redacted form by her legal team. The redacted versions received by Congress were obtained by a consortium of news organizations, including the AP.
In Tuesday’s interview, she expressed astonishment that the company would shift focus to a whole new realm while it is under such intense criticism about the areas where it is already working.
“They’re going to hire 10,000 engineers to work on video games when they haven’t actually gotten safety right on their main product,” Haugen said.
For that, she faulted Zuckerberg personally.
“So given that I see this pattern of choices where he prioritizes growth and expansion over making sure what he has is good, I think that is a failure of leadership,” she said.
The company denied that it’s putting profits over safety. “Yes, we’re a business and we make profit, but the idea that we do so at the expense of people’s safety or wellbeing misunderstands where our own commercial interests lie,” it said, adding that it plans to spend more than $5 billion in 2021 on safety and security and employs more than 40,000 people work on keeping users safe.
Zuckerberg has previously dismissed Haugen’s claims as a “coordinated effort” to paint a false picture of the company.
But officials in Washington and European capitals are taking her claims seriously. European Union lawmakers questioned her intensely Monday, before applauding her at the end of the 2 1/2 hour hearing.
The EU is drafting new digital rules for the 27-nation bloc that call for reining in big “digital gatekeepers,” requiring them to be more transparent about algorithms that determine what people see on their feeds and making them more accountable for the content on their platforms.
Facebook has said it largely supports regulations, with legislative efforts in the EU and United Kingdom much further along than those in the US
Haugen has made stops in London and Berlin to speak to officials and lawmakers and spoke at a tech conference in Lisbon. She also will address French lawmakers in Paris on Wednesday.


Elon Musk sues OpenAI and CEO Sam Altman, claiming betrayal of its goal to benefit humanity

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Elon Musk sues OpenAI and CEO Sam Altman, claiming betrayal of its goal to benefit humanity

Elon Musk is suing OpenAI and its CEO Sam Altman over what he says is a betrayal of the ChatGPT maker’s founding aims of benefiting humanity rather than pursuing profits.
In a lawsuit filed at San Francisco Superior Court, billionaire Musk said that when he bankrolled OpenAI’s creation, he secured an agreement with Altman and Greg Brockman, the president, to keep the AI company as a nonprofit that would develop technology for the benefit of the public.
Under its founding agreement, OpenAI would also make its code open to the public instead of walling it off for any private company’s gains, the lawsuit says.
However, by embracing a close relationship with Microsoft, OpenAI and its top executives have set that pact “aflame” and are “perverting” the company’s mission, Musk alleges in the lawsuit.
OpenAI declined to comment on the lawsuit Friday.
“OpenAI, Inc. has been transformed into a closed-source de facto subsidiary of the largest technology company in the world: Microsoft,” the lawsuit filed Thursday says. “Under its new Board, it is not just developing but is actually refining an AGI to maximize profits for Microsoft, rather than for the benefit of humanity.”

REUTERS illustration

AGI refers to artificial general intelligence, which are general purpose AI systems that can perform just as well as — or even better than — humans in a wide variety of tasks.
Musk is suing over breach of contract, breach of fiduciary duty and unfair business practices. He also wants an injunction to prevent anyone, including Microsoft, from benefiting from OpenAI’s technology.
Those claims are unlikely to succeed in court but that might not be the point for Musk, who is getting his take and personal story on the record, said Anupam Chander, a law professor at Georgetown University.
“Partly there’s an assertion of Elon’s founding role in OpenAI and generative AI technology, in particularly his claim he named OpenAI and he hired the key scientist and that he was the primary funder of its early years,” Chander said. “In some sense it’s a lawsuit that tries to establish his own place in the history of generative AI.”
Musk was an early investor in OpenAI when it was founded in 2015 and co-chaired its board alongside Altman. In the lawsuit, he said he invested “tens of millions” of dollars in the nonprofit research laboratory.
Musk resigned from the board in early 2018 in a move that OpenAI said at the time would prevent conflicts of interest as the Tesla CEO was recruiting AI talent to build self-driving technology at the electric car maker. “This will eliminate a potential future conflict for Elon,” OpenAI said in a February 2018 blog post. Musk has since said he also had disagreements with the startup’s direction, but he continued to donate to the nonprofit.
Later that year, OpenAI filed papers to incorporate a for-profit arm and began shifting most of its workforce to that business, but retained a nonprofit board of directors that governed the company. Microsoft made its first $1 billion investment in the company in 2019 and the next year, signed an agreement that gave the software giant exclusive rights to its AI models. That license is supposed to expire once OpenAI has achieved artificial general intelligence, the company has said.

ChatGPT-maker OpenAI is looking to fuse its artificial intelligence systems into the bodies of humanoid robots as part of a new deal with robotics startup Figure. (AP/File)

Its unveiling of ChatGPT in late 2022 bought worldwide fame to OpenAI and helped spark a race by tech companies to capitalize on the public’s fascination with the technology.
When the nonprofit board abruptly fired Altman as CEO late last year, for reasons that still haven’t been fully disclosed, it was Microsoft that helped drive the push that brought Altman back as CEO and led most of the old board to resign. Musk’s lawsuit alleged that those changes caused the checks and balances protecting the nonprofit mission to “collapse overnight.”
One of Musk’s claims is that the directors of the nonprofit have failed to uphold their obligations to follow its mission, but Dana Brakman Reiser, a professor at Brooklyn Law School, is skeptical that Musk had standing to bring that claim.
“It would be very worrisome if every person who cared about or donated to a charity could suddenly sue their directors and officers to say, ‘You’re not doing what I think is the right thing to run this nonprofit,’” she said. In general, only other directors or an attorney general, for example, could bring that type of suit, she said.
Even if Musk invested in the for-profit business, his complaint seems to be that the organization is making too much profit in contradiction to its mission, which includes making its technology publicly available.
“I care about nonprofits actually following the mission that they set out and not being captured for some kind for profit purpose. That is a real concern,” Brakman Reiser said. “Whether Elon Musk is the person to raise that claim, I’m less sure.”
Whatever the legal merits of the claims, a brewing courtroom fight between Musk and Altman could offer the public a peek into the internal debates and decision-making at OpenAI, though the company’s lawyers will likely fight to keep some of those documents confidential.
“The discovery will be epic,” posted venture capitalist Chamath Palihapitiya on Musk’s social media platform X on Friday. To which Musk replied in his only public commentary so far on the case: “Yes.”
 


Gaza conflict sends ripples through MENA soft power landscape

Updated 01 March 2024
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Gaza conflict sends ripples through MENA soft power landscape

  • Saudi Arabia rose to 18th place in this year’s Brand Finance ranking, while Israel’s perception declined, possibly due to the ongoing conflict
  • This year’s survey encompassed all UN member states, assessing nations’ presence, reputation, and global impact

LONDON: The latest findings from Brand Finance’s Global Soft Power Index, one of the world’s leading brand evaluation consultancies, unveiled key shifts in the global soft power landscape, reflecting the intricate dynamics of the regional context.

While Saudi Arabia, the UAE, and Qatar have solidified their positions, attention has turned to Israel’s ranking decline and the repercussions of the Gaza conflict.

Israel experienced a noticeable decline in its soft power standing, a trend exacerbated by the recent conflict in Gaza.

“As the Anholt Nation Brands Index has shown since 2005, public opinion does not tolerate conflict,” Simon Anholt, policy advisor, author and one of the world’s leading authorities on national image, told Arab News.

“Conflict harms the images of all parties involved, whether perceived as aggressor or victim, and the effect lingers. Current events in Gaza will likely harm the images of both Israel and Palestine for years to come (even though Palestine does not feature in the index), reducing their ability to attract trade, talent, tourists and investment.”

However, Brand Finance CEO David Haigh highlighted that the full impact of the war on Israel’s performance in this year’s index remains unclear.

“Overall, Israel has dropped fairly obviously, but (since the completion of the survey), things have become a lot worse not only in what Israel is doing, but also the reaction globally,” Haigh told Arab News, suggesting that the true impact may be seen in next year’s report.

He emphasized a shift in global sentiment against Israel, both in the short and long term, requiring “substantial” and “real” changes for image improvement.

“If you don’t do that, whatever you’re doing is just propaganda,” he added.

The survey, which offers “a comprehensive evaluation of nations’ presence, reputation, and global impact” deriving from a range of metrics, was conducted between mid-September and early November, showing a split in results before and after the war.

These metrics encompass familiarity, influence, reputation, and perception. Perception is based on eight pillars: business and trade, governance, international relations, culture and heritage, media and communication, education and science, people and values, and sustainable future. 

Soft power, a concept coined by political scientist Joseph Nye in the 1990s, denotes a nation’s ability to achieve desired outcomes through persuasion rather than coercion or financial incentives. It emphasizes appealing to countries instead of coercing them, in contrast to the traditional reliance on military and economic power.

According to the latest edition of the report, the UAE, Saudi Arabia, and Qatar have surged ahead in the rankings of the most influential soft power nations, outpacing other countries worldwide.

“Nations such as the Emirates, Saudi Arabia, and Qatar have not only ascended in the ranks of global perception but are weaving the fabric of their generous hospitality, innovative achievements, and peace-building initiatives into the tapestry of international diplomacy,” Haigh said, noting how this continued investment could signal the “dawn of a new era, where dialogue and collaboration are the cornerstones of the global order.”

Benefiting from robust oil demand and substantial investments in sports and tourism, the Kingdom achieved a score of 56 out of 100 index points, marking a 4.7-point increase from the previous year and surpassing Denmark.

Similarly, the UAE and Qatar have seen their scores rise due to their resilient economies and the successful hosting of high-profile events like Expo 2020 and COP28 in Dubai and the 2022 FIFA World Cup in Qatar.

The UAE also received a 10/10 score for “Strong and stable economy,” ranking first in that category, and scored highly for “Future growth potential” and “Generosity.”

Haigh said: “Saudi Arabia is very similar. Both have been investing heavily.” He emphasized how despite economic and political challenges, these factors have emerged as key drivers of both “Reputation” and “Influence.”

However, he pointed out that Gulf countries still have room for improvement in the aspect of “Familiarity,” an area where the entire region has historically lagged behind, and “Friendly people,” an aspect that the Brand Finance CEO attributes to high costs associated with visiting these countries and, thus, not being able to interact directly with their cultures.

“Although increasing numbers of people are going there on holidays, the exposure to the actual Emiratis (and Gulf populations at large) is quite low,” Haigh said, arguing that regular interactions are essential for people around the globe to understand “whether you’re friendly or not.”

The findings of the report published annually by Brand Finance were discussed by soft-power experts, researchers and government delegates at the Queen Elizabeth II Centre in London on Thursday.

This year’s survey involved 170,000 respondents worldwide and an expanded ranking covering all 193 UN member states.

On a global scale, the US and the UK lead as the most influential soft power nations, with China ranking third, surpassing Japan and Germany, which hold the fourth and fifth positions, respectively.

Speaking to Arab News, Courtney Fingar, editor in chief of Investment Monitor and a commentator on international investment trends, also addressed the potential economic implications of the Gaza conflict spreading beyond current borders.

“The war spilling (over) and escalating beyond the current borders is not good news for anyone in the region, but (also) not for the world.”

Recognizing the improved resilience of Gulf markets due to diversification efforts, Fingar cautioned against volatility risks, highlighting investors’ prioritization of security, a trend corroborated by the report.

She observed that the challenge for Gulf economies lies in “translating that attention and that energy into tangible investments,” Fingar said.

Saudi Arabia, alongside other nations, has prioritized economic diversification as a cornerstone of its Vision 2030. Central to this vision is the Kingdom’s effort to attract investment across various sectors, notably sports and tourism.

Florian Kaefer, founder and editor of The Place Brand Observer, a platform focusing on country brand reputation, emphasized Saudi Arabia’s significant strides in rebranding itself as a sustainable tourist destination.

Citing projects like Red Sea Global and AlUla, Kaefer highlighted the Kingdom’s shift toward a narrative imbued with purpose.

“Tourism, if it’s done well, like in terms of regenerative development — an approach that focuses on supporting local communities and creating positive relationships that will benefit society and the environment — has the potential to emphasize the power of a country,” he remarked.

Kaefer pointed out the transformative impact of high-profile events like the World Expo, to be hosted by Riyadh in 2030, in reshaping perceptions and benefiting countries striving to establish themselves as hubs of sustainability and regeneration.

“The image of Dubai has changed over the last 10 years quite a bit. I think Saudi Arabia is going to follow that path, which is smart regenerative development, sustainability,” Kaefer noted, underscoring the importance for the Kingdom to “stay true” to its promises of regeneration and sustainability, as this will enhance its reception and popularity both globally and domestically.

Apart from the UAE, Saudi Arabia, Qatar, and Israel, this year’s Global Soft Power Index also involved 14 other Middle East and North African nations.

Kuwait, Egypt, and Oman secured ranks 37, 39, and 49, respectively, followed closely by Morocco at 50, Bahrain at 51, and Iran at 62. Jordan, Algeria, Tunisia, and Lebanon followed suit, securing ranks 63, 73, 77, and 91, respectively.

Iraq made a notable return to the top 100, securing the 99th position, while new entries like Syria (129th), Libya (139th), and Yemen (149th) also made their debut in the index.


Media watchdog urges protection of Israeli journalist facing death threats after pro-Palestine speech

Updated 01 March 2024
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Media watchdog urges protection of Israeli journalist facing death threats after pro-Palestine speech

  • Yuval Abraham voiced concerns about Gaza situation during award acceptance speech at Berlin Film Festival
  • CPJ coordinator highlights ‘atmosphere of self-censorship and anti-press rhetoric in Israel’ 

LONDON: The Committee to Protect Journalists, a media watchdog, has called on Israeli authorities to ensure the safety of Yuval Abraham and his family, who have been the target of death threats following his speech expressing solidarity with Palestine.

Abraham, an Israeli journalist for +972 magazine and filmmaker, faced criticism from both Israeli and German officials after delivering a speech at the Berlin Film Festival in which he voiced concerns about the situation in Gaza.

CPJ Middle East and North Africa Program Coordinator Sherif Mansour said that he was “deeply alarmed” by the death threats directed at Abraham, and warned of a growing “atmosphere of self-censorship and anti-press rhetoric in Israel, which has been expanding since the Israel-Gaza war.”

He added: “Israeli authorities must ensure the necessary protection for all journalists, regardless of their views, and hold accountable those who threaten journalists and their family members.”

Abraham revealed that he had to cancel his flight back to Israel out of fear of being targeted. His family reportedly fled their home at night after a right-wing Israeli group arrived, searching for the journalist and issuing threats.

In his speech, Abraham accused the Israeli government of perpetrating a “massacre,” and called for an end to the double standards between Israeli and Palestinian citizens.

Standing alongside his Palestinian co-director, Basel Adra, Abraham highlighted the disparities in rights and freedoms between Israelis and Palestinians living in close proximity.

“This situation of apartheid between us, this inequality, has to end. We need to call for a ceasefire,” Abraham said.

Abraham, who is based mainly in Jerusalem, also criticized German arms sales to Israel.

The speech was labeled as “antisemitic” by several high-ranking German and Israeli officials, including the mayor of Berlin and Israel’s ambassador to Germany.

Abraham and Adra accepted two awards on Feb. 25 for their documentary “No Other Land,” which chronicles Israeli authorities’ evictions and demolitions of Palestinian homes in the occupied West Bank.

Israeli public broadcaster Kan News initially labeled Abraham’s speech as “antisemitic,” a designation that was retracted only following Abraham’s request to the network.

Abraham joins a growing list of Israeli journalists facing physical assault and death threats since the beginning of the conflict last October.

Itamar Cohen, a journalist with Israel-based outlet News 360, faced hostility when Israeli police forcibly removed him from the scene of a stabbing in Jerusalem’s Old City, despite his identification as a journalist.

In October, journalist and columnist Israel Frey went into hiding after his home was attacked by a far-right Israeli mob. The attack took place after Frey expressed solidarity with Palestinians in Gaza.


US judge signals Elon Musk’s X may lose case against hate speech watchdog

Updated 01 March 2024
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US judge signals Elon Musk’s X may lose case against hate speech watchdog

  • X sued the Center for Countering Digital Hate last July, accusing the nonprofit of breaching its user contract by cherry-picking data to create false and misleading reports that Musk was letting X become a haven for hate speech, extremism and other misinf

A US judge on Thursday signaled he may dismiss X Corp’s lawsuit against a nonprofit group that has criticized a rise in hate speech on the social media platform once known as Twitter since Elon Musk took it over.

X sued the Center for Countering Digital Hate last July, accusing it of causing tens of millions of dollars in damages through a “scare campaign” to drive away advertisers.
According to X, the nonprofit breached its user contract by improperly scraping and cherry-picking data to create false and misleading reports that Musk was letting X become a haven for hate speech, extremism and other misinformation.
US District Judge Charles Breyer was skeptical that when the nonprofit entered the standard user contract governing all Twitter and X users, it could have foreseen that Musk would buy Twitter for $44 billion in 2022 and welcome back users it had banned for posting hateful content.
“You’re telling me ... it was foreseeable that Twitter would change its policy and allow these people to have access,” the San Francisco-based judge told X’s lawyer Jon Hawk in a video conference.
“I am trying to figure out, in my mind, how that’s possibly true, because I don’t think it is.”
Hawk said the nonprofit could have left X if it didn’t like Musk’s changes. “When CCDH agreed to stay on the platform, it agreed to successors’ versions of the policy,” he said.
Musk, the world’s second-richest person, also runs the electric vehicle maker Tesla, which has faced several lawsuits claiming it tolerated the harassment of workers. Tesla has denied those allegations.

Free speech interference
John Quinn, a lawyer for the Center for Countering Digital Hate, said X’s lawsuit violated California’s so-called anti-SLAPP law, or strategic lawsuits against public participation, which was meant to stop lawsuits intended to silence critics.
He also called it “implausible” to suggest the nonprofit engaged in scraping, and said it could not be liable for advertisers’ “independent” decisions not to work with X.
“CCDH used a tool that runs searches for certain people to see what public tweets are being put out, and then they commented on it,” Quinn said. ” didn’t have any issues with that until advertisers reacted to the content of the report.”
Quinn also said giving Musk and X “the power to say, anybody who uses our search function and looks at tweets, if you use an automated tool in any way, we can come after you, sue you, drag you into court ... runs straight into speech principles.”
Hawk said that wasn’t why X sued.
“I understand CCDH does not like some of the content it may see,” he said. “This is about the security of data.”
Breyer did not say when he would rule, or if X could file an amended complaint if he dismissed the case.

European nonprofit
X also sued the European Climate Foundation, a nonprofit based in The Hague, Netherlands that promotes efforts to mitigate climate change, accusing it of conspiring with the Center for Countering Digital Hate to illegally gather data.
A lawyer for the European nonprofit said it should be dismissed from the case because the court lacked jurisdiction.
Since buying Twitter, Musk has since faced wide criticism that he fired too many people who policed misinformation, and from civil rights groups for allowing more harmful and abusive posts.
In November 2023, Musk endorsed an antisemitic post on X that said members of the Jewish community were stoking hatred against white people, saying the user spoke “the actual truth.”
He has denied being antisemitic and sought to make amends for his post. In January he visited former Nazi death camp Auschwitz in southern Poland.
The case is X Corp. v. Center for Countering Digital Hate Inc. et al, US District Court, Northern District of California, No. 23-03836.


TikTok hosts awards ceremony for second edition of Creator Hub Middle East

Updated 01 March 2024
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TikTok hosts awards ceremony for second edition of Creator Hub Middle East

  • First place receives $10,000, second and third $5,000 each

RIYADH: TikTok MENA (Middle East and North Africa) hosted the second edition of the TikTok Creator Hub Awards ceremony in Riyadh on Wednesday to celebrate the growth of women-led businesses.

Taking place in Lakum Artspace, the event was attended by many aspiring businesswomen and influencers from the region.

Heba Qadeer, who won a second-place prize, told Arab News: “It’s incredible. I couldn’t believe it. When I found out that I (had) won, I was at work, and the first thing that I did was call my mom.”

Born and raised in Dubai, Qadeer is the founder and designer at Bharosa, a design line which celebrates Pakistani and Middle East culture.

She said: “I resonate with Middle Eastern culture so much, I am a hijabi myself and I absolutely love modest wear but at the same time I love my Pakistani colorful rich culture, so I wanted to mix that and create something that is unique.”

She explained that turning 30 was a milestone that motivated her to pursue her dream in business.

The top three at the event won cash prizes with Duaa Al-Bataiha, founder of Dina’s Dessert Hour, winning $10,000 for first place. 

Those in second and third place, Qadeer and Lara Akl, owner of a balloon and decoration company, received $5,000 each.

Kinda Ibrahim, TikTok’s general manager of operations for the Middle East, Turkiye, Africa, Pakistan, and South Asia, expressed the platform’s support for women-led businesses.

Reem Akl, communications and advocacy analyst at the UN Women Regional Office for the Arab States; Chahrazad Al-Hajjar, founder of Chahrazad’s Cuisine The Bakery; and Doaa Gawish, CEO and founder of The Hair Addict, also attended the ceremony.

Jomana Al-Rashid, CEO of the Saudi Research and Media Group and chairwoman of the Red Sea Film Foundation, delivered a speech via video.

She said: “To all of the incredible women creators, entrepreneurs and innovators here, you are making a profound impact on the world of digital media.

“Your creativity and determination are shaping narratives and inspiring women worldwide.

“Clarity of vision, resilience in execution, and the preparedness to seize opportunities when they are presented are the only determinants of success.”

One of the participants at the creator hub was Atheer Fahad, a Saudi designer who created the handbag brand Pearly.

She said: “This is all handmade. I taught myself how to create these products on my own and I took part in the competition through TikTok Creator Hub to reach more people and share my story and product.”

Fahad said she was a “one-woman show,” designing, creating, and promoting her handbags in the region.

She told Arab News: “I create these products on my own — from making the handbags by hand to managing the company and promoting it on TikTok.”

The program has helped her reach more people than ever before while showcasing her product, she added. 

The TikTok Creator Hub launched its Middle East edition in 2022. The program is set to continue annually with the next edition scheduled to take place in January 2025.