Saudi looks to greener pastures as it boosts recycling investment

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Updated 07 April 2022
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Saudi looks to greener pastures as it boosts recycling investment

  • Saudi Arabia will look to invest almost SR24 billion ($6.4bn) in waste recycling by 2035
  • SIRC is keen to attract foreign direct investments worth SR6 billion, create 23,000 jobs, and contribute an amount of SR37 billion to the national GDP

Saudi Arabia will look to invest almost SR24 billion ($6.4bn) in waste recycling by 2035 as the country attempts to move to a more sustainable waste management system.

It will invest around SR1.3 billion ($346.6 million) in construction and demolition waste, and about SR900 million in industrial waste, while investments in municipal solid waste will exceed SR20 billion, and investments in other waste will exceed SR1.6 billion, Saudi Investment Recycling Company (SIRC) CEO, Ziyad Al-Shiha said.

Saudi Arabia had 5 percent of its total waste recycled from the beginning of 2020 until the first half of this year 2021, including plastic, metal and paper, Al-Shiha said.

The PIF-owned company started investing in projects specifically designed to increase conversion rates and recycling operations by establishing alliances with private sector companies specialized in this field, he told Al Eqtisadiah.

He pointed out that there is cooperation with leading local companies such as SABIC and Aramco in the recycling of plastic waste, and Maaden in the recycling of mining waste, and several companies in the building materials sector in the field using waste to produce alternative fuels, as well as a group of companies in the field of metal recycling and electronics.

"The company is also working with legislators and regulators to separate waste from the source by placing dedicated containers, organizing transportation and waste collection operations, building sorting and treatment stations, as well as making use of non-recyclable waste to produce alternative fuels and energy, and converting organic waste into organic fertilizers for agriculture," Al-Shiha said.

"This enhances the added value and reduces the cost of environmental degradation, which is estimated at SR86 billion annually," he said.

He stated that the company is keen to attract foreign direct investments worth SR6 billion, create 23,000 jobs, and contribute an amount of SR37 billion to the national GDP.


He pointed out that the share of foreign investment in the field of recycling at the present time is relatively "low", compared to other sectors, especially that the recycling market in Saudi Arabia is still nascent, and the number of local specialized companies in this field is still limited.

SIRC seeks within its strategic objectives to divert 85 percent of hazardous industrial waste from landfills, and 100 percent of solid waste from landfills and 60 percent of construction and demolition waste from landfills by 2035, Al-Shiha said.

Accordingly, the company is working on several promising projects to invest in the circular economy, through global and local partnerships to improve value chains, he said.

Al-Shiha pointed out that SIRC is also working to promote the Green Saudi Initiative goals by shifting from landfills by 94 percent..


"More than 40 percent of the recyclable materials in the Kingdom, amounting to about 56 million tons annually, are concentrated in Riyadh, Jeddah and Dammam, where 85 percent of them can be recycled and utilized for the purpose of obtaining a source of alternative energy and raw materials that enter into Manufacturing processes," Al-Shiha said.


The Kingdom recycles only about 10 percent of recyclable materials, while 90 percent of materials are disposed of by landfill, which causes harm to the environment and limits the use of recyclable materials, he explained.


He pointed out that one of the biggest challenges facing the sector at the present time is the lack of awareness of the importance of recycling, especially with the absence of a waste sorting system from the source. 

SIRC cooperates with the relevant government agencies to raise awareness, community participation, and disseminate awareness campaigns in the coming years, he said.

 


AI will never replace human creativity, says SRMG CEO 

Updated 30 January 2026
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AI will never replace human creativity, says SRMG CEO 

  • Speaking to Maya Hojeij, senior business anchor at Asharq with Bloomberg, Jomana R. Alrashid expressed pride in SRMG platforms that had absorbed and adopted AI

RIYADH: Jomana R. Alrashid, CEO of Saudi Research and Media Group, highlighted how AI cannot replace human creativity during a session at The Family Office’s “Investing Is a Sea” summit at Shura Island on Friday. 

“You can never replace human creativity. Journalism at the end of the day, and content creation, is all about storytelling, and that’s a creative role that AI does not have the power to do just yet,” Alrashid told the investment summit. 

“We will never eliminate that human role which comes in to actually tell that story, do the actual investigative reporting around it, make sure to be able to also tell you what’s news or what’s factual from what’s wrong ... what’s a misinformation from bias, and that’s the bigger role that the editorial player does in the newsroom.”

Speaking on the topic of AI, moderated by Maya Hojeij, senior business anchor at Asharq with Bloomberg, the CEO expressed her pride in SRMG platforms that had absorbed and adopted AI in a way that was “transformative.”

“We are now translating all of our content leveraging AI. We are also now being able to create documentaries leveraging AI. We now have AI-facilitated fact-checking, AI facilities clipping, transcribing. This is what we believe is the future.”

Alrashid was asked what the journalist of the future would look like. “He’s a journalist and an engineer. He’s someone who needs to understand data. And I think this is another topic that is extremely important, understanding the data that you’re working with,” she said.

“This is something that AI has facilitated as well. I must say that over the past 20 years in the region, especially when it comes to media companies, we did not understand the importance of data.”

 

The CEO highlighted that previously, media would rely on polling, surveys or viewership numbers, but now more detailed information about what viewers wanted was available. 

During the fireside session, Alrashid was asked how the international community viewed the Middle Eastern media. Alrashid said that over the past decades it had played a critical role in informing wider audiences about issues that were extremely complex — politically, culturally and economically — and continued to play that role. 

“Right now it has a bigger role to play, given the role again of social media, citizen journalists, content creators. But I also do believe that it has been facilitated by the power that AI has. Now immediately, you can ensure that that kind of content that is being created by credible, tier-A journalists, world-class journalists, can travel beyond its borders, can travel instantly to target different geographies, different people, different countries, in different languages, in different formats.”

She said that there was a big opportunity for Arab media not to be limited to simply Arab consumption, but to finally transcend borders and be available in different languages and to cater to their audiences. 

 

The CEO expressed optimism about the future, emphasizing the importance of having a clear vision, a strong strategy, and full team alignment. 

Traditional advertising models, once centered on television and print, were rapidly changing, with social media platforms now dominating advertising revenue.

“It’s drastically changing. Ultimately in the past, we used to compete with one another over viewership. But now we’re also competing with the likes of social media platforms; 80 percent of the advertising revenue in the Middle East goes to the social media platforms, but that means that there’s 80 percent interest opportunities.” 

She said that the challenge was to create the right content on these platforms that engaged the target audiences and enabled commercial partnerships. “I don’t think this is a secret, but brands do not like to advertise with news channels. Ultimately, it’s always related with either conflict or war, which is a deterrent to advertisers. 

“And that’s why we’ve entered new verticals such as sports. And that’s why we also double down on our lifestyle vertical. Ultimately, we have the largest market share when it comes to lifestyle ... And we’ve launched new platforms such as Billboard Arabia that gives us an entry into music.” 

Alrashid said this was why the group was in a strong position to counter the decline in advertising revenues across different platforms, and by introducing new products.

“Another very important IP that we’ve created is events attached to the brands that have been operating in the region for 30-plus years. Any IP or any title right now that doesn’t have an event attached to it is missing out on a very big commercial opportunity that allows us to sit in a room, exchange ideas, talk to one another, get to know one another behind the screen.” 

The CEO said that disruption was now constant and often self-driving, adding that the future of the industry was often in storytelling and the ability to innovate by creating persuasive content that connected directly with the audience. 

“But the next disruption is going to continue to come from AI. And how quickly this tool and this very powerful technology evolves. And whether we are in a position to cope with it, adapt to it, and absorb it fully or not.”