Digital experiences to bring customers back in stores

The internet can be a significant driver for in-store shopping by providing shoppers a connected experience. (Supplied)
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Updated 18 August 2021
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Digital experiences to bring customers back in stores

  • New study by Foresight Factory and Snap sheds light on UAE consumers’ shopping behaviors

DUBAI: A global survey conducted by Foresight Factory, released in partnership with Snap, has found that “connected shopping” — a digital experience that connects to the store experience — is key to bringing people back to the store, as shoppers say they want to enjoy the benefits of online shopping, but in-store.

The findings show that despite the challenges retail stores around the world are facing, the internet can be a significant driver for in-store shopping by providing shoppers a connected experience. Increasingly, customers are expecting the benefits of both online and in-person shopping across their entire shopping journey, which includes product testing and engagement online followed by in-store purchases.

“Consumers are demonstrating a clear desire for the human interaction that comes with in-person shopping, alongside the convenience and engagement of online shopping,” said Meabh Quoirin, co-founder and CEO of Foresight Factory.

“‘Connected shopping’ should be at the heart of brands’ strategies to drive shoppers back into their stores, as our study shows that when brands embrace technologies both in-store and online they could further strengthen and deepen their connections with consumers,” she added.

In the UAE, 58 percent of consumers — 54 percent of millennials and 58 percent of Gen Z – always use their phones while shopping in stores, the study found. Moreover, 60 percent of UAE shoppers would specifically visit a store if it had interactive services that allowed them to try on items virtually.

Around 40 percent of shoppers say that not being able to see, touch and try out items are the most significant factors that put them off online shopping, highlighting the growing appetite for online product testing and try on.

KEY INSIGHTS INTO THE UAE CONSUMER’S SHOPPING BEHAVIOR

• E-commerce has accelerated in the last year with 65 percent claiming to have shopped on their mobile more since the start of the pandemic

• More than 50 percent already expect augmented reality to be available when they are shopping for items such as clothes, beauty, furniture, luxury products and cars

• 63 percent have missed the human interaction that comes with shopping in-store

• One-third said they were more likely to shop in stores that offered common online features such as instant access to stock information

Fifty percent of UAE shoppers are afraid of catching coronavirus disease (COVID-19) when in-store and yet, 60 percent prefer to try things on in-store. This gap can be bridged by technology with the study showing that 35 percent of UAE shoppers expect augmented reality to be available in-store in the coming year, so they can try on clothes virtually even in-store to feel safer.

“Our study with Foresight Factory underlines that consumers nowadays prefer to have a hybrid shopping experience that combines the best of the physical and online worlds. To achieve that, brands should reimagine their approach to create a distinctive, social and efficient experience for their customers,” said Hussein Freijeh, general manager of Snap Inc. Middle East.

The study was conducted across 12 markets: Australia, Canada, France, Germany, Italy, Japan, The Netherlands, Norway, Saudi Arabia, UAE, UK and US.

 


Arab News honored at French Senate for role in bridging communication gap

Updated 09 June 2024
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Arab News honored at French Senate for role in bridging communication gap

  • “While we are fighting for the francophonie, Saudi Arabia’s offering us a gift, a tool, which is Arab News en français,” said French Senator Nathalie Goulet
  • “Regarding Franco-Saudi relations, surely the cooperation between our two countries, Saudi Arabia and France is excellent and closer than ever,” declared Saudi ambassador to France on the occasion
  • Arab News Editor-in-Chief, quoted Napoleon’s “impossible is only a word that exists in the Dictionary of Fools” in reference to the Kingdom’s transformation over the last eight years

PARIS: Arab News en français was honored for bridging communication gaps between Saudi Arabia and France at a recent ceremony.

The Saudi Ambassador to France, Fahad Al-Ruawaily, participated in the event celebrating four years since the launch of the French edition of Arab News and reiterated the strength of Saudi-French relations particularly after Vision Golfe 2024.

“Regarding Franco-Saudi relations, surely the cooperation between our two countries, Saudi Arabia and France is excellent and closer than ever. Our relations are strengthening in all areas, political, economic and cultural,” said the Saudi Ambassador.

In an event which saw diplomats, senators, CEOs and intellectuals in attendance, Arab News was presented with a senatorial commemorative medal in recognition of its efforts in sharing the voice of the Arab and the francophone world.

The medal was presented by both senator Nathalie Goulet and Al-Ruwaily.

Speaking to the audience, senator Nathalie Goulet said: “While we are fighting for the francophonie, Saudi Arabia is offering us a gift, a tool, which is Arab News en français.”

Ambassador RuwaiIy congratulated Arab News in his speech, on the French edition’s fourth anniversary and the English edition’s upcoming fiftieth, describing it as “one of our best newspapers.”

In his speech, Editor-in-Chief Faisal Abbas talked about the challenges journalists and other media face inside their companies and outside such allocating resources to different conflicts.

“In two weeks, we celebrate the fourth anniversary of Arab News en français and in six months we celebrate the 50th anniversary of Arab News, the first English language newspaper in the Arab World,” said Abbas. (…) It has been a difficult eight months in the region. But that also gives you the importance or the significance of having credible journalism, having a voice of moderation especially in a French edition,” said Abbas.

From the iconic French venue, Abbas quoted Napoleon’s “impossible is only a word that exists in the Dictionary of Fools” in reference to the Kingdom’s transformation over the last eight years.

“We went from 9% women participation in the workforce to over 36%, the target set for 2030. In eight years, we went from having almost no rights to women driving, which is the tip of the iceberg. To eight female ambassadors around the world, to the first Arab female Muslim astronaut that went out of space and talking about Rayyanah Barnawi who went out to International Space Station last year,” he added.

The Arab News en français event took place on margins of the second edition of Vision Golfe.

“We participated in the second edition of Gulf Vision, which symbolizes the growing and already solid cooperation between France and the Gulf countries. For Saudi Arabia, the forum was an opportunity to once again show the opportunities for development according to the roadmap, Vision 2030,” said the Saudi ambassador.


Reporters Without Borders head Christophe Deloire dies at 53

Updated 09 June 2024
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Reporters Without Borders head Christophe Deloire dies at 53

  • Deloire had been battling sudden and aggressive cancer and died in Paris surrounded by loved ones, says RSF
  • Deloire had negotiated to free imprisoned journalists around the world and offered refuge to reporters under threat

PARIS: Christophe Deloire, who negotiated to free imprisoned journalists around the world and offered refuge to reporters under threat as the head of media freedom group Reporters Without Borders, died Saturday. He was 53.
Deloire had been battling sudden and aggressive cancer and died in Paris surrounded by loved ones, according to board members of Reporters Without Borders, also known by its French acronym RSF.
Deloire was ‘’a tireless defender, on every continent, of the freedom, independence and pluralism of journalism, in a context of information chaos,” RSF said in a statement.
“Journalism was his life’s struggle, which he fought with unshakeable conviction,’’ it added.
With boundless energy and a ready smile even when dishing out trenchant criticism, Deloire traveled constantly, to Ukraine, Turkiye, Africa and beyond to lobby governments and defend journalists behind bars or under threat. Press freedom activists from many countries shared tributes to his work and mourned his passing.
Deloire helped Russian broadcast journalist Marina Ovsiannikova flee Russia in a secret operation in 2022 after she came under fire for denouncing the war in Ukraine on live television. RSF also launched a program to provide protective equipment and training to Ukrainian journalists after Russia’s invasion.
Publicly and behind the scenes, Deloire worked for the release of journalist Olivier Dubois, held by Islamic extremists in Mali for two years and freed in 2023, and for other jailed reporters.
In his 12 years at the helm of RSF, he expanded the group’s reach and activism and raised its profile with governments. RSF under his watch launched the Journalism Trust Initiative, a program to certify media organizations to restore public trust in the news, and a program called Forum for Democracy aimed at heading off threats to democratic thought and freedoms.
Born May 22, 1971 in Paray-le-Monial in Burgundy, Deloire worked as an investigative reporter and led a prominent French journalism school, CFJ, before becoming director of RSF.
He is survived by his wife Perrine and their son Nathan.

 


Vietnam arrests prominent journalist over Facebook posts

Updated 08 June 2024
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Vietnam arrests prominent journalist over Facebook posts

BANGKOK: Authorities in Vietnam have arrested a leading independent journalist for “abusing democratic freedoms” to undermine the state by posting articles on Facebook, police announced on Saturday.
Huy Duc was detained for investigation for posts that “violate the interests of the State, the legitimate rights and interests of organizations and individuals,” the Ministry of Public Security said.
The 62-year-old former senior lieutenant worked for several influential newspapers in Vietnam before being fired in 2009 for criticizing the country’s former communist ally the Soviet Union.
Shortly before his arrest, Duc took aim at Vietnam’s new president To Lam, as well as Nguyen Phu Trong, the communist party general secretary and most powerful individual in the country’s political system.
Lawyer Tran Dinh Trien was held along with Duc on the same charges.
Communist one-party Vietnam has strict curbs on freedom of expression, and Reporters Without Borders (RSF) ranks it 174th out of 180 countries for press freedom, describing it as one of the world’s worst jailers of journalists.
Duc’s blog, one of the most popular in authoritarian Vietnam, was highly critical of government responses on issues including control of the media, relations with China and corruption.
Duc, whose real name is Truong Huy San, spent a year at Harvard University on a Nieman Fellowship in 2012. During his time abroad, his account of life in Vietnam after the end of the war with the United States, “The Winning Side,” was published.
RSF called for his release.
“The articles of independent journalist Huy Duc are an invaluable source of information enabling the Vietnamese public to access censored information by the Hanoi regime,” RSF Asia-Pacific Bureau Director Cedric Alviani said in a statement.
Rights campaigners say the government has in recent years stepped up a crackdown on civil society, while thousands of people, including several senior government and business leaders, have been caught up in a massive anti-graft campaign.
“No country can develop sustainably based on fear,” Duc wrote on Facebook in May.


US-made bomb used in UN-run school strike in Gaza, investigation reveals

Updated 07 June 2024
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US-made bomb used in UN-run school strike in Gaza, investigation reveals

  • GBU-39 explosive deployed in attack is made by Boeing
  • The incident killed at least 45 people, mostly women and children

LONDON: A bomb used by the Israeli military to strike a UN-run school in Gaza, killing at least 45 people including women and children, was made in the US, a new investigation has revealed.

A video reviewed by the New York Times and corroborated by weapons experts showed that the remnants of the device dropped on the school in Nuseirat, central Gaza, was a GBU-39 — a bomb designed and manufactured by aviation and defense giant Boeing.

“This distinct nose is unique to the GBU-39 munition series, and, due to its solid construction, it can survive the blast intact,” Trevor Ball, a former US Army explosive ordnance disposal technician, said, adding that the damage caused to the building is evidence of the use of this type of precision-guided weapon.

A similar analysis by CNN appeared to confirm these findings.

The Israeli military confirmed it carried out Thursday’s airstrike, stating it targeted a Hamas compound operating inside the school. It added that “many measures were taken to minimize the danger of harming uninvolved individuals,” including aerial surveillance and “additional precise intelligence.”

Philippe Lazzarini, the director of UNRWA, wrote on social media that around 6,000 Palestinians had been sheltering in the school complex.

The school was also attacked in mid-May, during which the Israeli military claimed to have killed 15 Hamas militants.

Footage uploaded to Instagram and Telegram on Thursday shortly after the strike shows the nose tip of the GBU-39, along with objects such as cans of food and clothes covered in rubble near the site of the strike, suggesting the damage was recent.

In one of the videos, a man can be seen recovering body parts from the scene, holding up a severed finger to the camera.

This incident marks the second time in two weeks that separate investigations have confirmed the use of US-manufactured munitions in deadly Israeli attacks on displaced Palestinians.

In May, US-made weaponry appeared to have been used in a strike on a displacement camp in Gaza, during which at least 45 people died and more than 200 were injured after a fire broke out.

According to the New York Times, US officials have been encouraging the Israeli military for months to use GBU-39s, a lighter and more precise alternative to the heavier and more lethal 2,000-pound bombs previously used in the campaign.

“While they’re using smaller bombs, they’re still deliberately targeting where they know there are civilians,” Bryant added.

“The only thing they’ve done in going down from 2,000-pound bombs to 250-pound bombs is killing a few less civilians.”


Paris nightclubs accused of discriminating against Arabs and Black people

Updated 07 June 2024
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Paris nightclubs accused of discriminating against Arabs and Black people

  • French newspaper alleges venues L’Aquarium and L’Arc Paris charged customers of North African and sub-Saharan origin significantly more for entry
  • In a test by a nongovernmental organization, neither nightclub refused entry to anyone but seemed to impose costly extra purchase requirements on people of ethnic origin

LONDON: Two popular Paris nightclubs are facing fresh allegations of discrimination against Arab and Black people, after a newspaper published the results of an investigation into the treatment of customers from ethnic groups.

Mediapart reported on Wednesday that the clubs appeared to charge some people more for entry based on the color of their skin. The story used research carried out by a nongovernmental organization SOS Racisme that sent three groups of people to the nightclubs. Each group included two men and a woman of the same age group, wearing clothes that met the clubs’ dress codes. The members of the first group appeared to be of North African origin, those in second of sub-Saharan origin, and the people in the third group were white.

While neither nightclub refused entry to any of the groups, they imposed additional conditions on the Arab and Black groups, such as the purchase of a bottle of alcohol or paying for a table at prices significantly higher than the basic entry fee.

According to Mediapart, this meant the sub-Saharan group had to pay €180 ($196) to get into L’Aquarium, compared with €25 for the white people. Figures for the group perceived as having North African origins were not immediately available.

Meanwhile at L’Arc Paris, the North African group had to pay €800 for entry, while the group of black people were charged €500. In contrast, the white group paid €50 for men and €30 for women.

The NGO accused the nightclubs of charging prices “according to whether you like the look of the customer” and said that the prices were “much higher” for people from ethnic groups.

Dominique Sopo, SOS Racisme’s president, told Mediapart: “This simply shows that there is a bias, there is a difference in treatment between, on the one hand, Black people and Arabs, or in any case people who will be considered as such, and on the other hand, white people.

“And this shows that prejudices, whether conscious or unconscious, continue to be operative.”

Mediapart said it would file a complaint with authorities in Paris over the actions of the clubs. However, previous investigations into the two venues in response to similar accusations were closed because the evidence was found to be “not sufficient” to proceed. Authorities in Paris said a new civil case would be opened if a fresh complaint is filed.

The managers of the nightclubs denied allegations of discrimination when contacted by Mediapart, but admitted they do filter customers based on perceptions of their financial means.

In 2017, SOS Racisme accused several nightclubs in Paris and Nice of racial discrimination after groups of clubbers from ethnic groups were refused entry, only for white people to be allowed in moments later.