MITEF announces winners of Saudi startup competition

An upcoming innovative Saudi startup, Hudhud AI won the first place in the Startups track of the the fifth edition of the MITEF Saudi Startup Competition.
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Updated 09 March 2021
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MITEF announces winners of Saudi startup competition

The MIT Enterprise Forum (MITEF) in Saudi Arabia, a branch of the global network of MITEF, concluded the activities of the Startup Investment Forum and the StartSmart Conference, which took place from March 4 to 6. During the StartSmart Conference on March 6, names of the nine winning teams in the fifth edition of the MITEF Saudi Startup Competition were announced.

The nine Saudi winning teams won cash prizes totaling SR325,000 ($86,650). In the Startups track, the winners were: First, Hudhud Al; second, Nugttah; and third, Taffi. As for the Ideas track, SARsat came first, Themar came in the second place, while Genomez won the third prize. Finally, in the Social Enterprise track, Ad Astra won the first place, Cube DX came second, and Baleegh won the third prize. All teams will now enter the MITEF Arab Startup Competition.

The forum and conference were organized in partnership with Bab Rizq Jameel and under the patronage of the Ministry of Communications and Information Technology.

The Startup Investment Forum came this year in its virtual version, with the participation of more than 50 startups from Saudi Arabia and other countries, including the UAE, Lebanon, Bahrain, Egypt, Palestine, India, North Macedonia, China, the US, the UK, and Lithuania.

The StartSmart Conference was attended by a galaxy of investors, entrepreneurs, and speakers from around the world. 

In a speech at the conference, Deputy Minister for Technology and Industrial Capacity Dr. Ahmed Altheneyan said: “We are pleased to support the fifth edition of the MITEF Saudi Startup Competition, with the aim of stimulating and enriching the digital entrepreneurship ecosystem, exploring national entrepreneurial talent and supporting its growth, in line with the ICT Strategy 2023, to enable a coherent present and an innovative future to realize the Kingdom’s ambitious Vision 2030.”

He added: “The ministry has sought to create an effective model to support the process of digital entrepreneurship by providing an integrated ecosystem that supports entrepreneurs and innovators in the field of digital transformation, linking them with investors, opening markets for them, and transforming their ideas into widely deployable startups.

“A center for innovation and digital entrepreneurship was established, through which services were provided to more than 300 male and female entrepreneurs; more than 500 new digital business models were launched, and 14 innovation labs were launched with our partners in the private and public sectors.”

Hassan Jameel, vice chairman, Community Jameel, said: “This year’s virtual competition reflects the way the COVID-19 pandemic has changed the global business environment — a challenge that all our participants approached with an agile mindset. Entrepreneurs and SMEs are a vital part of the economy in Saudi Arabia. By 2030, Saudi Arabia aims to scale SME contribution to national GDP from 20 to 35 percent, and they will play a key role in our economic recovery after the pandemic. The ideas and innovation shown by this year’s participants reinforce that we have some of the finest and brightest talents right here in the Kingdom, to achieve this ambition.” 


ALJ Motors champions Toyota SUVs’ off-road legacy

Updated 07 January 2026
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ALJ Motors champions Toyota SUVs’ off-road legacy

Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia since 1955, has launched the second edition of its off-road initiative — an immersive driving experience designed to engage guests and showcase the real-world capabilities of Toyota’s SUV lineup in the Kingdom’s desert terrains. The activation takes place on weekends, starting initially in Riyadh and continuing through Jeddah, before concluding in Dammam on Jan. 24.
The multi-city activation is designed to engage guests through Toyota’s SUV lineup in fun and exciting ways, offering a hands-on opportunity to experience vehicle performance, control, and versatility. The lineup features a wide range of Toyota SUV models, including the Land Cruiser HEV Max, a hybrid vehicle built for performance. Beyond the off-road drives, the activation offers a welcoming weekend setting with supporting activities suitable for families and younger guests, creating a well-rounded experience for visitors of all ages.
Building on the success of its inaugural edition, which welcomed more than 4,500 participants and attracted over 10,000 attendees, the second edition continues to focus on meaningful guest engagement through interactive and experiential driving activities while emphasizing safety, trust, and enjoyment. Through this approach, ALJ Motors champions Toyota’s off-road legacy while creating an experience that further connects guests with Toyota’s renowned SUV lineup.
Shahad Nassier, managing director of marketing communications at ALJ Motors, said: “Following the strong response to the inaugural season, the return of this off-road experience allows us to continue engaging our guests in an authentic and exciting way. In this second edition, we have further refined the driving routes and elevated the overall experience to better serve our guests and their families. By bringing Toyota’s SUV lineup into real desert environments, we provide an opportunity for guests to experience vehicle performance firsthand, while reinforcing the values of reliability and capability that have long defined Toyota’s presence in the Kingdom.”
The experiential initiative deepens guest relationships, supports informed vehicle choice, and reflects ALJ Motors’ ongoing role in delivering reliable and diversified mobility solutions across the Kingdom, in line with Saudi Vision 2030. 
Guests interested in participating in the off-road experience can register for the upcoming activations in Jeddah on Jan. 9-10, followed by Dammam on Jan. 16-17 and 23-24, through ALJ Motors’ official social channels.