Abdullah Alhidari, associate professor of marketing at King Saud University

Abdullah Alhidari
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Updated 11 January 2021

Abdullah Alhidari, associate professor of marketing at King Saud University

Abdullah Alhidari has worked as an associate professor of marketing at the College of Business, King Saud University (KSU) since 2015.

Before that, he was vice dean of quality and planning at KSU between 2017 and 2019. He also served as a consultant at the Ministry of Education for four years.

Alhidari is a board member of several important committees and associations. He is a board member of the Saudi Arabian Society for Culture and the Arts, Riyadh, and a member of the marketing committee at the Riyadh Chamber of Commerce and Industry.

He worked as director of the Research Center, College of Business, KSU between 2016 and 2017.

Alhidari has published several articles in global journals and has presented research papers at conferences.

He published an article in the Journal of Customer Behavior on the antecedents of electronic word-of-mouth (eWOM) interaction and purchase intention on social networking sites. He also published an article on the determinants of purchase intention in Saudi Arabia in the British Journal of Economics Management and Trade.

He presented a number of papers on brand trust, managing luxury brands in recessions and the impact of eWOM valence on value co-creation and purchase intention at the Society of Marketing Advances Conference.

Alhidari obtained a bachelor’s degree in marketing from KSU. He completed an MBA at the University of Colorado, Denver in the US. Alhidari also earned a Ph.D. in marketing at the University of North Texas, US.

Saudi Arabia ‘sending right message to region,’ says Cyprus FM

Updated 20 min 10 sec ago

Saudi Arabia ‘sending right message to region,’ says Cyprus FM

  • Ties between Saudi Arabia and Cyprus have strengthened since the two countries reopened embassies in their respective capitals four years ago

RIYADH: Saudi Arabia’s growing role in resolving regional issues has been praised by Cypriot Foreign Minister Nikos Christodoulides during a visit to Riyadh.

“More and more countries are coming to understand that no solution can be found in the region without Saudi Arabia playing a leading role in the efforts,” Christodoulides told Arab News on Tuesday.

“It was something we believed in from the very beginning, and we are glad that more countries are understanding this reality,” he said.

Ties between Saudi Arabia and Cyprus have strengthened since the two countries reopened embassies in their respective capitals four years ago.

Christodoulides said that working together on the bilateral, regional and EU level, a “vast number of achievements” have taken place during that time.

An updating of agreements on air traffic was a major development, he said.

The foreign minister also called for greater discussion and mediation to promote the interests of the region.

“Cyprus is a member of the EU, but at the same time we are a country of the region and what we want to do is to raise awareness in Brussels about the region and especially about Saudi Arabia. A lot of times I feel that the Europeans don’t know the region — they talk about the region, but they don’t really know it,” he said.

Discussions on regional security were among the highlights of his visit, which included meetings with his Saudi counterpart Faisal bin Farhan.

“We looked at how we can enhance our cooperation because security is an issue of concern for all of us,” Christodoulides said.

“We discussed ways to enhance regional cooperation, not just with the UAE and Saudi Arabia but also with Egypt and Greece,” he said, adding that like-minded countries in the region are coming together in order to face the challenges “and to discuss the economic and investment opportunities that we have.”

“What I want out of this visit (to the UAE and Saudi Arabia) is to present the right narrative and the right picture to my colleagues in Brussels. Sometimes during our discussions in the EU and in Brussels, I get the impression that they don’t know the region.”

Christodoulides said that it was also important to “send a common message” to the new Biden administration in the US.

“We have common challenges, common threats, but at the same time our region is not the same as it used to be during the Obama administration. We see a lot of people from the Obama administration coming back to key positions. So we need to send them the same message in order to avoid the mistakes of the past.”

Speaking of the changes taking place in Saudi Arabia, Christodoulides said: “I can see it on the faces of the people and, for me, this is most important. I am amazed by the changes in the country.”

The foreign minister also accused Turkey of “promoting its interests through gunboat diplomacy” with its energy exploration off the coast of Cyprus.

“When President (Recep Tayyip) Erdogan was first elected, Turkey’s relations with other countries were very different. Turkey had no problems with its neighbors,” he said.

“How quickly things have changed in the past eight years. We end up today with (Turkey) having problems with all its neighbors. At the same time, we can’t change geography. We can’t change our neighbors. But we are in a position and we are ready to discuss all issues at the negotiation table.”

He said that Cyprus had signed a maritime borders agreement with Egypt, Lebanon and Israel based on international law and 1982 UN convention on the law of the sea, but when the country asked Turkey to talk and agree on maritime zones, Ankara refused.

“I’m wondering if Turkey feels so comfortable with its position. Why do they refuse to discuss with Cyprus, a member of the EU and the UN?” he asked.