Batter believe it: US pancake chain IHOP to open first Pakistan restaurant this month

A stack of pancakes are pictured at an IHOP restaurant in Los Angeles August 2, 2011. (REUTERS)
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Updated 04 September 2020
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Batter believe it: US pancake chain IHOP to open first Pakistan restaurant this month

  • Plans to open 19 restaurants across Pakistan in the next five years as part of Asia expansion plan
  • After Karachi, more IHOP restaurants to be launched in Lahore, Islamabad, Sialkot, and Faisalabad

KARACHI: The American pancake chain, International House of Pancakes (IHOP), will open its first restaurant in Karachi by the end of this month, the Pakistani business group bringing the famous breakfast menu to Pakistan said this week.
With a population of some 220 million people, Pakistan offers a huge market for consumer businesses, especially in the culinary sector that is a vital source of entertainment in the conservative Muslim nation of 220 million.
Almost all international food chains have a presence in the country.




An IHOP restaurant is seen in Baldwin Park, California August 2, 2011. (REUTERS)

In 2018, Dine Brands Global Incorporation, the California-based parent company of IHOP, announced a deal with Pakistani food and beverage giant Gerry’s Group to open 19 restaurants in Pakistan in the next five years as part of an Asia expansion plan.
“We are going ahead with the plan and the first of the IHOP restaurants will be launched in Pakistan by the end of this month,” Akram Wali Muhammad, managing director of Gerry’s Group, told Arab News on Wednesday. “Starting with Karachi, more restaurants will be opened in Lahore, Islamabad, Sialkot, and Faisalabad.”
He said a bare minimum investment of around $22-25 million would be required to set up the 19 restaurants.
Muhammad said Pakistani businesses were bullish and gradually recovering after lockdowns imposed in March to curb the spread of the coronavirus pandemic. “People are excited and we are on target,” he added. “The COVID-19 outbreak had slowed progress on the American pancake restaurant but now we are catching up again.”




The Internation House of Pancakes celebrates National Pancake Day by offering free pancakes to the community on in Harlingen, Texas, on March 3, 2015 (AP)

IHOP, founded in 1958, is already present in Thailand, India and Guam in the Asia Pacific region.
“Though IHOP will be a new brand in Pakistan,” Muhammad said, “there is already significant awareness of and excitement about IHOP.”
The decision to enter into the Pakistani market is a part of the American pancake restaurant’s “efforts to seek new revenue abroad,” Bloomberg reported last year.
“Key to our international strategy is identifying and entering new markets such as Pakistan that have a rapidly growing economy,” Dine Brands Global Chief Executive Officer Steve Joyce told media.


Pakistani, Uzbek leaders urge business community to help achieve $2 billion trade target

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Pakistani, Uzbek leaders urge business community to help achieve $2 billion trade target

  • Pakistan and Uzbekistan have steadily increased economic ties in recent years, with bilateral trade volume reaching nearly $500 million
  • President Shavkat Mirziyoyev says business community is ‘most important bridge’ linking both nations, promising favorable business climate

ISLAMABAD: Pakistan Prime Minister Shehbaz Sharif and Uzbekistan President Shavkat Mirziyoyev on Friday urged businesspersons from both countries to help the two countries achieve a bilateral trade target of $2 billion within the next five years.

The two leaders made the call while addressing traders, industrialists from both countries at the Pakistan Uzbekistan Business Forum in Islamabad during President Mirziyoyev’s visit to the South Asian country.

Pakistan and Uzbekistan have steadily increased economic ties in recent years as Pakistan offers landlocked Central Asian states greater access to global markets, aiming to position itself as a regional transit hub.

Pakistan was the first Central Asian partner with which Uzbekistan signed a bilateral Transit Trade Agreement, along with a Preferential Trade Agreement in March 2022, covering 17 items, which became operational in 2023.

“We agreed that political goodwill must be matched by economic actions and words must be converted into implementation,” Sharif said, citing his visit to Tashkent last year which had helped brought annual bilateral trade to nearly $450 million.

“Today, ladies and gentlemen, we will strengthen last night’s protocol by signing another document today, which will give you vistas of opportunities to sit down together, B2B (business to business), have wonderful discussions with your counterparts and come to arrangements in terms of joint ventures, investments in Uzbekistan and Pakistan.”

Sharif was referring to the protocol signed between the two countries on Thursday to establish a joint working group to formulate a five-year action plan to take bilateral trade to $2 billion. Both sides also signed 28 agreements focused on areas such as defense cooperation, climate change, disaster risk reduction, disaster management, agriculture, exports of fruits, and mining and geosciences.

President Mirziyoyev said the increase in bilateral trade to half-a-billion dollars was an outcome of their talks held in Tashkent in Feb. last year.

“Over the course of very comprehensive and detailed discussions yesterday, we together decided that this is far [from] being enough,” he told businessperson from both countries.

The Uzbek president said business community is the “most important bridge” in linking the two nations and it was their job as heads of the state to ensure favorable conditions for them.

“Success of this agreement is in your hands,” he told the attendees, assuring them of eliminating any obstacles and bottlenecks in the process.

Later, Pakistan President Asif Ali Zardari conferred the Nishan-e-Pakistan, the highest civilian award of the country, on President Mirziyoyev at a televised ceremony.

The Nishan-e-Pakistan is awarded to individuals who have rendered services of highest distinction to the national interest of Pakistan and has often been conferred on visiting Heads of State as a mark of respect and friendship.