RIYADH: Amazon has launched in the Kingdom as more Saudi shoppers turn to the web for purchases in the wake of the coronavirus.
It comes as online shopping worldwide gets a boost from pandemic-related lockdowns and more shoppers are forced to turn to the web for their purchases.
“The new store brings together the best of Souq’s local know-how and Amazon’s global retailing experience. The store’s selection ranges from local products to those from all over the world, including Amazon US,” said a statement on the homepage of Amazon.sa on Wednesday.
Customers can now shop on Amazon in Saudi Arabia using their Souq credentials and free next day delivery will be available for orders above SR200 ($53).
Abdullah Alghamdi, a 31-year old government employee in Riyadh, said the arrival of Amazon was a major boost for consumer choice in the Kingdom.
“I think this step will not only positively impact the service quality level of Souq, but the whole of online commerce in the Kingdom. The direct existence of a giant online e-commerce platform will definitely encourage more people to buy online and will ignite more competition” he said.
The coronavirus has triggered a surge in online shopping in Saudi Arabia that had benefited local retailers even before the arrival of Amazon.
In late March local online retailer BinDawood Holding reported that its average sales on a 10-day basis had increased by 200 percent, while its average order value rose by 50 percent and app installations by 400 percent, according to a report from Oxford Business Group.
Saudi grocery delivery app Nana has also received a business boost from the fast-changing retail landscape in the country when it raised $18 million in funding in March to expand its operations across the Middle East.
“As part of the Financial Sector Development Programme – itself part of Vision 2030, the Kingdom’s long- term development plan – the government hopes to increase the proportion of online payments to 70 percent by 2030, up from the 2020 target of 28 percent,” Oxford Business Group said.
Such policy support bodes well for the growth of the e-commerce sector in the Kingdom.
The Souq Saudi workforce has already grown to more than 1,400 in the last few years, according to its website.
The newly branded website is available in Arabic on both the desktop and app platforms.
To use amazon.sa on shoppers should download the Amazon shopping app and select “Saudi Arabia” from the settings.
Souq.com was founded in 2005 by Syrian entrepreneur Ronaldo Mouchawar.
Amazon launches in Kingdom as more Saudi shoppers go online
https://arab.news/4cp9j
Amazon launches in Kingdom as more Saudi shoppers go online
- Customers can now shop on Amazon in Saudi Arabia using their Souq credentials and free next day delivery will be available for orders above SR200
- Shopping worldwide has received a boost from pandemic-related lockdowns and more shoppers are forced to turn to the web for their purchases
AI’s shift toward proactive healthcare
- Experts reveal how AI is reducing burnout and streamlining workflows
JEDDAH: Artificial intelligence is increasingly moving from the margins of healthcare innovation into its operational core. Rather than replacing clinicians, AI is being deployed to address persistent challenges across health systems, from administrative overload and staff burnout to fragmented data and inefficient patient flow.
Speaking to Arab News, Abbes Seqqat, chief executive officer of Rain Stella Technologies, and Eric Turkington, chief product officer, discussed how AI is already transforming healthcare delivery — and why its impact is most meaningful when embedded directly into clinical workflows rather than treated as a standalone tool.
Seqqat describes AI’s role as accelerating a structural shift in healthcare delivery. “AI is accelerating the shift in healthcare from reactive to proactive care, because AI fundamentally helps detect, analyze and predict,” he said, noting that many health systems lack the resources to perform these tasks at scale.
While AI use cases in healthcare are broad, Seqqat emphasized that the most effective applications today focus on operational and clinical fundamentals, including reducing administrative burden, identifying patient risks earlier, and capturing clinical data more reliably and in real time.
RST’s portfolio reflects this approach, spanning surgical data capture and workflow automation, cloud-based electronic medical records, and health information exchange. Across these systems, the common goal is improving data quality and usability so clinicians can spend less time managing information and more time delivering care.
According to Turkington, RST’s systems rely on a mix of established and emerging AI technologies.
“Across the portfolio, we are using a wide range of AI and predictive technologies, from voice technology to reliably capture clinician inputs, to large language models that analyze and act on collected data,” he said.
A key focus has been adapting AI to regional and clinical realities. Voice models, for example, have been trained on UAE and GCC accents and grounded in medical terminology to improve accuracy in real-world settings. RST also uses retrieval-augmented generation and multi-agent AI architectures, allowing different AI components to perform specialized tasks such as classifying surgical notes, identifying unusual events, or assisting with billing and coding, Turkington explained.
DID YOU KNOW?
• AI can detect, analyze, and predict patient risks faster than traditional methods.
• Systems like Equinox use voice input and predictive analytics to actively support clinical decisions.
• AI assistants provide real-time updates, automate documentation, and improve coordination in operating theaters.
One of the central concerns around AI adoption is whether it adds complexity to already demanding clinical roles. Seqqat argues the opposite should be the goal.
“For nurses and frontline staff, AI’s greatest contribution is removing the invisible administrative friction that leads to burnout,” Seqqat said.
In operating theaters, AI systems can replace manual coordination methods such as phone calls and whiteboards by providing real-time situational awareness. By automating updates, anticipating delays, and serving as an on-demand clinical notepad, AI reduces cognitive load and allows staff to remain focused on patient care, he explained.
RST’s voice-enabled assistant, Orva, is designed specifically for perioperative environments.
Turkington said it enables hands-free documentation and coordination, helping surgical teams manage schedules and resources more effectively.
By capturing live updates through voice input, Orva can surface delays, flag bottlenecks, and prompt coordination between departments. It also assists with documentation and coding, reducing errors and supporting more accurate reimbursement— an area where incomplete records often create downstream challenges.
Electronic medical records remain central to healthcare delivery, but Turkington noted that AI can move them beyond passive data repositories.
“We designed Equinox as an EMR that enables you to spend less time with the software and more time with patients,” Turkington said.
Through voice input, automated documentation from visual annotations, and AI-generated pre-visit summaries, the system can actively support clinicians rather than slow them down. Predictive analytics, such as identifying no-show risks or highlighting care gaps, further shift EMRs toward decision-support tools rather than administrative obligations.
Both executives stressed that AI’s effectiveness depends heavily on data access and quality. Seqqat pointed to interoperability as a prerequisite rather than an afterthought.
“AI is only as powerful as the data it can access,” he said, adding that fragmented records limit both clinical insight and system-wide learning.
Health information exchanges, such as RST’s Constellation platform, enable patient data to be viewed longitudinally across providers. AI can then assist with patient identity matching and population-level analysis, allowing trends and risks to be identified across large datasets.
Turkington shared an example from an operating theatre where AI helped prevent cascading delays. When a surgical case ran late, a nurse verbally updated Orva that the patient was ready to exit. The system alerted the recovery unit, analyzed schedule conflicts, and prompted management to reassign staff before delays affected subsequent procedures.
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By tagging the cause of the delay and feeding that data into predictive models, the system helped prevent similar issues in the future — without additional manual coordination.
According to Seqqat, the primary returns from AI adoption come from combining efficiency with financial accuracy. Streamlined workflows allow providers to treat more patients without compromising care, while improved documentation reduces revenue leakage.
Looking ahead, Seqqat sees AI becoming central to Saudi Arabia’s healthcare transformation. He described its role as advancing smart hospitals, predictive patient flow, and precision medicine aligned with Vision 2030 goals.
“The role of AI in Saudi Arabia’s healthcare sector is evolving from a supporting technology to a foundational pillar of the Kingdom’s Vision 2030 transformation. Over the next few years, we expect to see AI move into the realm of smart hospitals, where predictive analytics optimize patient flow and AI-driven precision medicine leverages the Saudi Genome Program to provide hyper-personalized care. By unifying national health data and automating complex administrative workflows, AI will enable a more proactive, value-based healthcare model that improves patient outcomes and operational efficiency across the country.”











