Souq.com rebranded as Amazon in UAE

The multinational e-commerce giant bought Souq for $580 million in 2017, its first venture into the Middle East. (Screengrab)
Updated 01 May 2019
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Souq.com rebranded as Amazon in UAE

  • E-commerce giant bought Souq for $580m in 2017, its first venture in the Mideast
  • Service remains unchanged in Saudi Arabia and Egypt

DUBAI: The Middle East online retail site Souq.com has been rebranded as Amazon.ae in the UAE, according to a company announcement.

Multinational e-commerce giant Amazon bought Souq for $580 million in 2017, its first venture into the Middle East. 

Souq now redirects to the new Amazon site when accessed in the UAE, although remains unchanged in Saudi Arabia and Egypt, according to press reports. 

 

Customers in the UAE are presented with a statement issued by the company’s co-founder Ronaldo Mouchawar.

“Today marks a proud day for Souq and Amazon, a day that we have been working toward since the two companies came together in 2017,” Mouchawar, the newly appointed vice president of Amazon MENA, wrote.

“Amazon.ae brings together Souq’s local know-how and Amazon’s global expertise, something we believe will be of significant benefit to UAE customers. Our combined team in the region has grown to over 3,600 employees … we will continue to grow our product range, ensure great prices, and provide a convenient and safe shopping experience.”

Amazon.ae features over 30 million products from local and international businesses, including products previously available on Souq, and 5 million products from Amazon US, the company said. 

Arabic language has been introduced to both the mobile app and website “for the first time ever at Amazon,” the company said. 


Closing Bell: Saudi main index closes in red at 10,906

Updated 24 February 2026
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Closing Bell: Saudi main index closes in red at 10,906

RIYADH: Saudi Arabia’s Tadawul All Share Index dipped on Tuesday, losing 77.62 points, or 0.71 percent, to close at 10,906.44.

The total trading turnover of the benchmark index was SR3.95 billion ($1.05 billion), as 36 of the listed stocks advanced, while 226 retreated.

The MSCI Tadawul Index decreased, down 8.78 points or 0.59 percent, to close at 1,480.07.

The Kingdom’s parallel market Nomu lost 223.18 points, or 0.96 percent, to close at 23,095.58. This comes as 19 of the listed stocks advanced, while 46 retreated.

The best-performing stock was National Medical Care Co., with its share price up by 3.88 percent to SR128.40.

Other top performers included SHL Finance Co., which saw its share price rise by 3.09 percent to SR16.70, and Saudi Steel Pipe Co., which saw a 2.72 percent increase to SR38.56.

On the downside, the worst performer of the day was Saudi Enaya Cooperative Insurance Co., whose share price fell by 9.98 percent to SR7.22.

Saudi Fisheries Co. and Arabian Contracting Services Co. also saw declines, with their shares dropping by 9.33 percent and 6.88 percent to SR48.60 and SR107, respectively.

On the announcement front, Alkhorayef Water and Power Technologies Co. has announced it has been awarded a significant contract by the Jeddah Amana Municipality to carry out the operation and cleaning of stormwater and surface water networks.

The contract, valued at SR108.46 million, pertains to work in the sub-municipalities of South and Al-Malisa under project number 19979.

The scope of work will be carried out over a duration of 60 calendar months. According to a bourse filing, the financial impact of this award is expected to be recognized starting in the third quarter of 2026, with further updates to be provided following the finalization of the signed agreement.

The AWPT’s share price reached SR116, marking a 1.94 percent decrease on the main market.