Charmaleena is a Jeddah-based fine jewelry brand founded in 2012 by Saudi sisters Leena and Hala El-Khereiji.
Charmaleena jewelry is handmade, and features silver, gold, diamonds and other gemstones. The pieces are designed to give women a sense of individuality and self-empowerment.
The brand has more than 15 collections, each containing its own unique pieces, including necklaces, earrings, bracelets, pens and a children’s jewelry line.
The pieces are crafted to convey emotions, as each and every piece within a collection tells a story.
“Edge of Nature,” “Swords of Love,” “My World Malachite Necklace,” and “Amen” are pieces inspired by a love of the Kingdom, its culture and its spirituality. This is symbolized in the swords and palm of the Saudi flag and the map of the Kingdom as well as the Kaaba and the green dome of Madinah.
Each collection contains diverse pieces that can be worn in a variety of ways. For example, segments of the necklaces in the “Freedom” collection can be worn as a pair of earrings.
In 2016, Charmaleena jewelry was selected as one of the top 10 emerging female designers in Saudi Arabia, for the first edition of Vogue Italia Fashion Experience Jeddah. Charmaleena is located in the heart of Jeddah, in Al-Rawadah district at Elkhereiji group building. For more information visit www.charmaleena.com
What We Are Buying Today: Charmaleena jewelry
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What We Are Buying Today: Charmaleena jewelry
- In 2016, Charmaleena jewelry was selected as one of the top 10 emerging female designers in Saudi Arabia
SDAIA president says Saudi Arabia is building an integrated AI ecosystem
RIYADH: Saudi Data and Artificial Intelligence Authority President Abdullah Al-Ghamdi says that Saudi Arabia is moving steadily to establish artificial intelligence as a trusted national capability, the Saudi Press Agency reported.
Guided by the objectives of Saudi Vision 2030, Al-Ghamdi said the goal is to use AI to help develop government services, enhance competitiveness, build human capacity and improve quality of life through a comprehensive strategy based on three main pillars that unlock the potential of this technology and achieve sustainable developmental impact.
“The first pillar focuses on building human capacity and enhancing readiness to engage with AI technologies,” he said.
The second pillar is building an integrated national AI ecosystem that drives expansion and innovation by developing advanced digital infrastructure that enables various sectors to adopt AI applications efficiently, consistently and with effective governance, Al-Ghamdi said.
The third pillar, he said, is governance that ensures responsible and measurable AI through a national framework aligned with international standards.
This came during Al-Ghamdi’s speech at a high-level ministerial session held on Thursday on the sidelines of the AI Impact Summit 2026 in New Delhi.
He is heading the Saudi delegation, and the session saw broad participation from heads of state, decision-makers and technology leaders from around the world.
Al-Ghamdi also had a meeting with Indian Prime Minister Narendra Modi on Thursday evening, discussed AI cooperation and expressed his gratitude for hosting the summit and for the hospitality extended to the participants.










