Cinepax, a cinema chain in Pakistan, has announced a joint venture with StarzPlay, a fast growing subscription video on demand (SVOD) service in MENA, to launch “StarzPlay by Cinepax.” The new service will grant subscribers access to thousands of hours of blockbuster hits from Pakistani cinema, Hollywood and Bollywood, as well as kids’ programs.
“This landmark joint venture with Cinepax marks StarzPlay’s first launch outside the MENA region and will elevate our potential consumer reach from 350 million to over 500 million,” said Maaz Sheikh, co-founder and CEO of StarzPlay. “We’ve been looking forward to launching in Pakistan for a while; and a partnership with such a well-known name in the entertainment industry as Cinepax is the perfect way to kick off an exciting relationship with our customers in the country. This partnership will also help our studio partners in legitimizing such a heavily-pirated market.”
Arif Baigmohamad, chairman of Cinepax Group, said: “While Cinepax has a superb reputation for entertaining our Pakistani audience with an impressive supply of movies, our partnership with StarzPlay will help to strengthen our growing movie business and allow customers to livestream top content from a number of different devices. ‘StarzPlay by Cinepax’ is a compelling business opportunity to provide a high-quality StarzPlay service for both the mass and premium market segments.”
StarzPlay partners with Pakistani cinema chain Cinepax
StarzPlay partners with Pakistani cinema chain Cinepax
LuLu launches Italian Food Festival 2025 across the Kingdom
LuLu Saudi Arabia has announced the launch of the Italian Food Festival 2025, a weeklong culinary showcase bringing the richness of Italian cuisine to shoppers across the Kingdom. The festival is being held at all LuLu stores in Saudi Arabia, reflecting the retailer’s commitment to offering world-class international food experiences.
The event was inaugurated in the presence of distinguished guests, including Dr. Giovanna Mariotto, head of the Consular and Visa Section; Dr. Romano Baruzzi, head commissioner for Italy in Saudi Arabia and Kuwait; and Dr. Ahmed Soliman, trade analyst at the Italian Trade Agency in Riyadh. Mohammed Haris, director of LuLu Saudi Arabia, along with senior management representatives, also attended.
Authentic Italian experience
The Italian Food Festival 2025 features a wide selection of traditional Italian products, including cheeses, pasta, sauces, olive oils and premium grocery items, as well as fresh fruits and vegetables imported from Italy. LuLu’s hot food and bakery sections are serving freshly prepared Italian dishes daily, giving customers the chance to enjoy authentic flavors crafted with quality ingredients.
Through initiatives such as the Italian Food Festival, LuLu Saudi Arabia continues to strengthen its position as a preferred destination for global cuisines, offering customers access to international products while maintaining high quality standards and competitive pricing. The festival enhances the shopping experience by combining variety, authenticity and culinary discovery under one roof.
