Saudi Arabia’s NEOM — a destination fit for a king

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NEOM’s unique geographical location permits a climate temperature that is known to be roughly 10C cooler on average than the rest of the GCC. (Photo/Supplied)
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NEOM’s unique geographical location permits a climate temperature that is known to be roughly 10C cooler on average than the rest of the GCC. (Photo/Supplied)
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NEOM’s unique geographical location permits a climate temperature that is known to be roughly 10C cooler on average than the rest of the GCC. (Photo/Supplied)
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NEOM’s unique geographical location permits a climate temperature that is known to be roughly 10C cooler on average than the rest of the GCC. (Photo/Supplied)
Updated 15 August 2018
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Saudi Arabia’s NEOM — a destination fit for a king

  • The NEOM project is a transnational megacity and economic hub being built in the Red Sea
  • Covering a 26,500-square-kilometer area, the NEOM giga-project was unveiled last October

JEDDAH: Saudi Arabia’s King Salman is on holiday in NEOM, where he will enjoy some rest and recreation, according to a statement released by the Saudi Press Agency. 

This is an encouraging sign that NEOM, currently restricted to public access while under construction, is nevertheless progressing nicely.

This past October, Saudi Crown Prince Mohammed bin Salman unveiled the Kingdom’s plans for NEOM, a $500 billion, 26,500km2 transnational megacity and economic hub the likes of which the world has never seen. 

Backed by the Kingdom’s vast Public Investment Fund, NEOM will operate as an independent economic zone powered solely by regenerative energy, spanning three countries, complete with its own self-governing laws and regulations and all strategically designed for economic stimulation. 

Today also marks the first day that Nadhmi Al-Nasr, NEOM’s newly appointed CEO, will assume his responsibilities after being appointed last month. Al-Nasr, who is a member of NEOM’s founding board, will transition from leading NEOM Bay to becoming NEOM’s overall CEO, replacing Dr. Klaus Kleinfield, with the former CEO becoming the personal adviser to the chairman of NEOM’s founding board, Saudi Crown Prince Mohammed bin Salman. 

Kleinfield, a former CEO of Siemens AG (the largest industrial manufacturing conglomerate in Europe), will now undertake wider responsibilities that focus on enhancing the technological and economic development of Saudi Arabia as a whole. 

Al-Nasr, who has more than 30 years of experience with Saudi Aramco, had worked on developing the strategy and development of NEOM Bay, one of the initial stages of NEOM. Al-Nasr’s responsibilities as CEO will now include furthering the strategic development, major initiatives, and business plans for NEOM’s core economic sectors. 

 

The world’s first independent economic zone

Currently being developed in Tabuk, the northwest corner of Saudi Arabia that intersects Egypt and Jordan, NEOM is a pillar of Saudi Arabia’s Vision 2030, and is being precisely constructed with a foundation that serves nine specialized investment sectors: Energy, biotech, food, mobility, advanced manufacturing, technological and digital sciences, tourism, media, and entertainment; all sectors strategically designed to attract international investment, and all part of a grand push to diversify Saudi Arabia’s oil-centric economy.

 

 

Geographically situated at the center of world trade

NEOM is currently being built on a diverse terrain sheltered by mile-high mountains and cooled by breezes from more than 450 km of Red Sea coastline. Future guests will be able to enjoy previously untouched naturally formed beaches, islands, and vast desert terrains where even snowfall can be expected during the winter.

NEOM’s unique geographical location permits a climate temperature that is known to be roughly 10C cooler on average than the rest of the GCC. Located along one of the world’s most established economic arteries, the Red Sea, in which nearly 10 percent of all the world’s trade flows, NEOM is primed to bring together the best of not only the Middle East, but the world at large, as 70 percent of the world is less than an eight-hour flight away. 

Supported by fully automated services along with zero-carbon infrastructure, NEOM will operate solely on wind and solar power. Thousands of solar panels paired with wind turbines will generate enough grids of stored power to supply all of NEOM all year round with low-cost regenerative energy.

As an aspiring global hub for innovation, knowledge, and trade, NEOM will also establish itself as the prime entrance to the King Salman Bridge, a $4 billion causeway linking Western Asia and Africa. NEOM’s massive land mass will stretch across the Egyptian and Jordanian borders, and will thus establish itself as the first private economic zone to span three countries. 

 

A hub for technology, energy, biotech, and digital sciences

NEOM aims to foster innovation through an open-source policy platform, where the world’s top scientists will have an open invitation to conduct research in the fields of medical science, artificial intelligence, and virtual reality. By adopting a regulatory framework that fosters technological growth according to the highest international standards, guidelines, and practices, scientists will have the luxury of having NEOM itself as a scientific testing ground for next-generation genomics, gene therapy, nanobiology, bioengineering, and stem cell research.

 

 

Decoder

What's NEOM?

NEOM is an amalgamation of the word “neo”, Latin for “new,” and the first letter “m” of the Arabic word “mustaqbal”, which translates as “future.”


US consulate supports Saudi musicians for Jazz in Jeddah Festival

Updated 15 January 2026
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US consulate supports Saudi musicians for Jazz in Jeddah Festival

  • Songs created from inspiring process, say local artists
  • David Malatesta, professional bassist, led the program

JEDDAH: The US Consulate in Jeddah marked a milestone in cultural exchange with the completion of its first English Language Specialist program, “Creative Writing for Musicians and Songwriters,” on Jan. 14.

The program, which combined advanced English-language instruction with professional music training, culminated in a showcase where participants presented versions of their original jazz compositions.

The initiative was funded by the US Department of State’s Bureau of Educational and Cultural Affairs, through its English-language programs, and administered by Georgetown University.

The US partnered with the Call of Culture organization, and the Jazz in Jeddah festival, to support emerging Saudi talent. The program aimed to merge American expertise in storytelling, songwriting, and jazz with the voices of Saudi musicians, and prepare them for international stages.

Stephen Ibelli, head of the Public Diplomacy Section at the consulate, said the initiative “demonstrates how American expertise in education, storytelling, and the creative industries can contribute to Saudi Arabia’s growing cultural sector.

“By partnering with leading Saudi cultural organizations, we are investing in people, creativity, and long-term cultural exchange that strengthen the US–Saudi relationship.”

David Malatesta, an English-language specialist and professional jazz musician who led the program, reflected on his experience with the students.

“I was a bassist and an educator, and what drew me to Saudi Arabia was the chance to make music with Saudi musicians, share ideas, improvise together, and explore jazz as a global language.

“I led the lyrics section of the program, and the students wrote original jazz songs in English. I helped them improvise lyrics and develop creative ideas, combining their creativity with mine.

“We went through the whole process together, using a variety of activities to spark inspiration. I also brought my experience as a linguist and my work with the State Department to the sessions, blending language and musical training.”

He added: “The students were fearless and inventive. They took risks, experimented, and blended Saudi traditions with modern beats. We also explored blues, which is indigenous to the US, and drew parallels with the students’ experiences here.

“The program opened my ears and made me rethink how jazz could integrate with local rhythms and storytelling. It was a two-way process, I learned how to incorporate Saudi scales, rhythms, and traditions into jazz, which is an improvisational language.”

Malatesta highlighted that what stood out most was the students’ sense of rhythm and melody, bringing a fresh, bold voice to jazz. They were open to learning about jazz history while creating their own musical vocabularies.

Non-Western scales, different rhythmic patterns, and storytelling approaches were woven into jazz grooves, creating a dialogue between Western jazz and Saudi tradition, producing music that could only exist in that moment with these artists.

“Looking ahead to the Jazz in Jeddah Festival in April, I hoped audiences would feel the musicians’ curiosity and playfulness, experience jazz as a conversation across cultures, and enjoy the improvisation and connection we created during the program, which will stay with me and the students long after it ended.”

The participants echoed Malatesta’s views on the transformative impact of the program.

Donia Ahed, a university student and singer-songwriter, said: “I joined because my professor recommended it, and I’ve always loved writing songs. The online sessions were really nice, and David was very passionate and patient.

“In the in-person sessions, we learned jazz, blues, and pop, and got guidance on how to structure songs. I created my own song, ‘My Way,’ and also performed a song by another participant. It was amazing working with my teammates, sharing ideas, and being creative together.

“This program helped me improve my writing and musical skills and even sparked a deeper interest in jazz. I can’t wait to perform at the festival in April. I’m excited but a bit nervous, of course.”

Abrar Niyazi, who wrote “Bend Not Break,” described her journey: “Singing has been my passion since I was a kid, but I never thought of writing lyrics. This program gave me the tools to express myself.

“It simplified the process and allowed me to turn my feelings, stories, or imagery into lyrics. It was challenging to put my emotions on paper and focus on them, but with David’s support, I was able to write a heartfelt song.

“It was empowering and taught me that I can improve my skills, write more, and eventually record my own songs. I’m really excited to perform for the first time at the Jazz in Jeddah Festival and to hear audience feedback.”

Loulwa Alshareef, an established singer and songwriter, said “magic” was a way to describe the program. “I’ve been performing since 2014, mostly covers, and writing my own songs was always a struggle.

“David made it easy by helping me connect with my feelings and write simply but meaningfully. I wrote a song about women, and it was an incredible process.

“I now feel inspired to create more original songs and share them at the Jazz in Jeddah festival with other Saudi artists. Opportunities like this, getting mentorship and guidance, help artists step out of their comfort zones and grow.

“I would advise young artists to be themselves, put their ideas out there, and embrace creativity without waiting for perfection.”

Eng. Mohammed Bakhrieba, the founder of Call of Culture, emphasized the program’s historical significance during his opening remarks at the closing ceremony.

“Jazz in Jeddah has roots going back to the late 1950s and 1960s with American artists. This initiative continues that legacy and allows local artists to build on it, creating a bridge between generations and cultures while fostering cross-cultural collaboration,” he said.

The program highlights the growing collaboration between Saudi Arabia and the US in the creative industries, providing young musicians with professional guidance, international exposure, and a platform to contribute to a global musical dialogue.