PARIS: French fashion brand Lacoste on Wednesday swapped the crocodile logo on its shirts for the first time in its history for 10 of the most endangered species on the planet.
The green Lacoste crocodile — one of the world’s best-known logos — was replaced by the Sumatran tiger, the Javan rhino and the Cao Vit gibbon on the chest of its classic white polo shirts in a limited edition charity tie-in with the Save Our Species conservation group.
All but a handful were sold out within hours of going on sale for 150 euros ($183) immediately after the brand’s Paris fashion week show.
The number of polo shirts put on sale was directly linked to remaining numbers of each threatened species surviving in the wild — with only 30 for vaquita porpoises and 231 for Californian condors.
Designer Felipe Oliveira Baptista also included camouflaged images of each of the endangered animals in the last 10 looks in his autumn-winter collection.
“I think it is a great thing to do, and feels very gratifying if we can do something for these animals,” he told AFP.
“Lacoste is one of the 10 more recognizable logos in the world with Coca-Cola and Apple.”
The Portuguese designer said he had to be careful about using the crocodile logo — which dates from 1933 — “with respect. I don’t like to plaster it everywhere. Either you be very classic with it or very original, and in this case it’s quite original I think.”
Lacoste’s crocodile logo still features on the back of the 1,775 shirts.
Oliveira Baptista said he took his inspiration for the main collection from the 50,000 trees the Lacoste family planted around their golf course at Saint-Jean-de-Luz in southwest France during World War II.
It was also a way of sparing local men from being sent to German forced labor camps, as forestry workers were exempt from conscription, he said.
The designer had Princess Diana and the English upper classes at play in mind when he began creating the collection, with some models wearing wellingtons with hunting ponchos and boonie sun hats on top of hoodies.
“I got inspired particularly by looking back at pictures of Lady Di: how she wore clothes that were high and low at the same time,” he added.
“I was looking for something timeless, something that would last more than six months.”
Lacoste swaps its crocodile for logos of endangered species
Lacoste swaps its crocodile for logos of endangered species
Malika El-Maslouhi ushers in spring in Maje
DUBAI: Moroccan Italian model Malika El-Maslouhi is the embodiment of relaxed in Parisian label Maje’s Spring-Summer 2026 campaign.
The model took to Instagram to share shots from the campaign. Set against a minimalist concrete backdrop, El-Maslouhi is seen wearing a green and white striped knit cardigan paired with wide-leg, speckled denim and chunky black boots, creating a chic contrast between casual comfort and fashion-forward styling. The oversized brown leather bag slung under her arm adds a touch of understated luxury.
She captioned the post, “Spring renaissance.”
Meanwhile, El-Maslouhi ended 2025 on a strong note with a holiday campaign for the French luxury label Guerlain.
In a photo shared on the brand’s Instagram page, the 27-year-old model, who has become a favorite on international runways, wore the limited-edition Rouge G lipstick from Guerlain’s Tale of Wonders Holiday Collection in shade G 877. She was also pictured holding the lipstick alongside the matching limited-edition Rouge G Stellar case.
In August 2025, she was the face of Anthropologie’s 2026 resort-wear campaign. The line blended breezy elegance with playful details, including jewel-toned maxi dresses, sleek black knitted dresses, and form-fitting satin gowns that would be perfect for date night.
El-Maslouhi has previously starred in Anthropologie’s summer campaigns. The catwalk star was photographed posing pool and beachside in pieces from Anthropologie’s summer offering, which included ready-to-wear, swimwear and accessories.
Earlier in the year, El-Maslouhi starred in Saint Levant’s music video for the song “Exile,” directed by Algerian-French filmmaker Lyna Zerrouki. The video, which explores themes of longing, loss and hope, features El-Maslouhi against a striking blue backdrop, seemingly falling through the air.
El-Maslouhi, born in Milan to a Moroccan father and an Italian mother, began her modeling career at the age of 18. She has since appeared on runways for international fashion houses including Dior, Chanel, Valentino and Jacquemus, gracing the catwalks of New York, London, Milan and Paris fashion weeks. Over the years, she has walked for brands such as Ulla Johnson, Prabal Gurung, David Koma, Boss, Missoni, Messika and more.
She has also featured in campaigns for brands such as Calvin Klein, Off-White and Lanvin, expanding her portfolio across both luxury and contemporary fashion.
In 2022, she was awarded the Model of the Year in Italy title.
