An unprecedented event, reminiscent of 1,001 Nights, was held at Mall of Arabia in Jeddah, where the most notorious crocodile in modern history (Lacoste) showcased its new spring and summer 2014 collection for women, men and children.
The Lacoste new season’s refined collection was labeled "Life is a beautiful sport" after the brand’s founder Rene Lacoste, who was a dedicated sportsman and a fervent supporter of sports activities throughout, in addition to being passionate about life, creativity and beauty …
The guests, who comprised VIPs and top media people, enjoyed an eye-catching and impressive fashion show, and savored simultaneously delightful canapes and beverages with an authentic French touch and savoir faire.
Lama Kanan, MENA marketing manager of Lacoste, said: “Our NSSC reflects the lively and bright colors of nature in spring and summer seasons, and pays tribute to the forthcoming football season 2014 in Brazil through a Special Rio line – conceived and designed with the modern and chic fashion lovers in mind.”
With 12 boutiques located at exclusive locations across the Kingdom, “Lacoste is gaining in reputation and popularity. Hence, we look toward further geographical extension and coverage on the short and the long terms,” Kanan added.
Lacoste unveils new ‘life is a beutiful sport’ collection
Lacoste unveils new ‘life is a beutiful sport’ collection
Saudi Awwal Bank becomes first Middle East bank to earn 7-star CinOrg innovation accreditation
Saudi Awwal Bank has become the first bank in the Middle East to receive a 7‑star Certified Innovative Organization rating from the Global Innovation Institute, the highest recognition awarded by the institute.
The accreditation marks a significant step in SAB’s innovation strategy and follows an innovation maturity assessment conducted by the institute in December 2025. The review, which built on an earlier assessment in December 2023, raised the bank’s maturity level from “Champion” to “Leader.” The new rating reflects SAB’s institutionalized approach to innovation, its enterprise-wide impact and its ability to consistently deliver measurable results.
With the 7‑star rating, SAB becomes the first bank in the region to reach the highest innovation maturity level, strengthening its position as a regional reference point for innovation-led and future-ready banking.
In 2025, the bank opened its flagship Innovation Centre and secured six internationally recognized innovation awards, along with a lab accreditation. The centre has supported SAB’s efforts to accelerate the adoption of advanced technologies, encourage cross-functional collaboration and reinforce its standing as a regional leader in financial innovation.
Saeed Assiri, chief innovation banking officer at SAB, said the recognition reflects years of focused work to build a sustainable innovation ecosystem.
“By investing in SAB’s culture, governance and talent, innovation enables the bank to remain future-ready,” he said. “This milestone reinforces our role in accelerating financial innovation in Saudi Arabia and delivering long-term value for our customers.”
The certification adds to SAB’s broader efforts to strengthen its innovation capabilities as the Kingdom’s banking sector continues to evolve.
