NEW YORK: Facebook is adding a feature to make it easier for people affected by disasters to find each other locally to provide and receive help, with Saudi Arabia among the countries initially covered.
It will also be available initially in the United States, Australia, Canada, India and New Zealand, Facebook officials said.
The world’s largest social network said its “Community Help” will activate after natural disasters and major accidents as a part of “Safety Check,” a related feature that allows Facebook users to assure others that they are safe.
The company’s designers envisioned a virtual classified advertising section where people near each other can offer shelter after a forest fire, seek food in the wake of an earthquake and meet other immediate needs in an organized way.
“It’s going to help easily match people who are looking to help with those who need help within the community,” Preethi Chetan, a Facebook product designer, told reporters in a briefing.
Facebook, with 1.9 billion monthly users as of December, rolled out Safety Check in 2014. The feature has sometimes stumbled.
Last year, after a suicide bombing in Pakistan, users as far away as New York received notifications asking if they were safe. Others said they were alarmed by vague text messages to mobile phones that asked, “Are you affected by the explosion?“
Safety Check was used for the first time in the United States in June after a gunman massacred 49 people at a nightclub in Orlando, Florida.
In designing Community Help, Facebook officials said they consulted with emergency relief organizations such as the Red Cross.
Community Help will at first be used for natural disasters and incidents such as building fires, not for mass shootings or bombings, the company said.
Facebook said it plans to expand to other countries and other types of incidents after testing.
The new feature comes with a few safety guidelines, such as a warning to users that if they meet strangers to arrange disaster help, they should do so in a public place, officials said.
KSA among testing grounds for Facebook's new ‘Community Help’ feature
KSA among testing grounds for Facebook's new ‘Community Help’ feature
Saudi Media Forum urges ethical coverage as crises redefine Arab journalism
- Raw news without context can mislead audiences and distort credibility, experts say
RIYADH: Arab media was born in crisis and shaped by conflict rather than stability, Malik Al-Rougi, general manager of Thaqafeyah Channel, said during the Saudi Media Forum in Riyadh on Wednesday.
Al-Rougi was speaking during a panel titled “Media and Crises: The Battle for Awareness and the Challenges of Responsible Coverage,” which examined how news organizations across the region navigated credibility and professional standards amid fast-moving regional developments.
“Today, when you build a media organization and invest in it for many years, a single crisis can destroy it,” he said.
Referring to recent events, Al-Rougi said that he had witnessed news channels whose credibility “collapsed overnight.”
“In journalistic and political terms, this is not a process of news production. It is a process of propaganda production,” he said. “The damage caused by such a post … is enormous for an institution in which millions, perhaps billions, have been invested.”
When a media outlet shifts from professionalism and credibility toward “propaganda,” he added, it moves away from its core role.
“A crisis can work for you or against you,” Al-Rougi added. “When, in the heart of a crisis, you demonstrate high credibility and composure, you move light-years ahead. When you fail to adhere to ethical standards, you lose light-years as well.”
Abdullah Al-Assaf, professor of political media studies at Imam Muhammad bin Saud Islamic University, said that in many crises across the Arab world, agendas and directives had often prevailed over professionalism.
“Credibility was buried,” he added.
Hasan Al-Mustafa, writer and researcher at Al-Arabiya channel, said that raw information could be subject to multiple interpretations if not placed within a proper political, security, historical or geographical context.
He added that such an approach was urgently needed during periods of political and security volatility in the Middle East.
When, in the heart of a crisis, you demonstrate high credibility and composure, you move light-years ahead. When you fail to adhere to ethical standards, you lose light-years as well.
Malik Al-Rougi Thaqafeyah, Channel general manager
“This objectivity, or this reliability, is a great responsibility,” Al-Mustafa said. “It is reflected not only in its impact on the audience, but also on the credibility of the content creator.”
Al-Mustafa warned against populism and haste in coverage, saying that they risked deepening crises rather than providing informed public perspectives.
He also said that competition with social media influencers had pushed some traditional outlets to imitate influencer-driven models instead of strengthening their own professional standards.
“Our media has been crisis-driven for decades,” he said, describing much of the region’s coverage as reactive rather than proactive.
During a separate panel titled “The Official Voice in the Digital Age: Strategies of Influence,” speakers discussed how rapid technological and social changes were reshaping the role of institutional spokespersons.
Abdulrahman Alhusain, official spokesperson of the Saudi Ministry of Commerce, said that the role was no longer limited to delivering statements or reacting to events.
“Today, the spokesperson must be the director of the scene — the director of the media narrative,” he said.
Audiences, he added, no longer accept isolated pieces of information unless they were presented within a clear narrative and structure.
“In the past, a spokesperson was expected to deliver formal presentations. Today, what is required is dialogue. The role may once required defense, but now it must involve discussion, the exchange of views, and open, candid conversation aimed at development — regardless of how harsh the criticism may be.”
He said that spokespersons must also be guided by data, digital indicators and artificial intelligence to understand public opinion before speaking.
“You must choose the right timing, the right method and the right vocabulary. You must anticipate a crisis before it happens. That is your role.”
Abdullah Aloraij, general manager of media at the Riyadh Region Municipality, said that the most important skill for a spokesperson today was the ability to analyze and monitor public discourse.
“The challenge is not in transferring words, but in transferring understanding and impact in the right way,” he said.
