COPENHAGEN: The Danish toy company Lego said Saturday it won’t advertise anymore in Britain’s Daily Mail, one of several British newspapers targeted by a social media campaign for their anti-immigrant stances.
The maker of multi-colored Lego building bricks tweeted Saturday “@StopFundingHate We have finished the agreement with the Daily Mail.”
Roar Rude Trangbaek, a spokesman for the privately-held company, told The Associated Press that Lego has “no plans to make additional marketing activities with the newspaper.”
“We spend a lot of time listening to what children tell us. And when parents and grandparents take the time to tell us what they think, we listen,” he said in an email. He declined to elaborate on the advertising.
The Stop Funding Hate campaign has urged companies to drop advertising in several British newspapers due to their resistance to helping child refugees.
In 2014, the Danish company said it would not renew its contract with oil group Shell whose logo was on Lego sets sold at gas stations in Europe. The move came after weeks of pressure following a video against oil drilling in the Arctic region.
The western Denmark-based group has more than 18,000 employees around the world and ranks among the world's biggest toymakers.
In March, the group said its 2015 revenue soared 25 percent to 35.8 billion kroner, and said some 100 million children played with Lego products or used Lego materials in schools.
Campaigners claim victory as Lego drops ‘Daily Mail’ adverts
Campaigners claim victory as Lego drops ‘Daily Mail’ adverts
DCO and Arab News partner to combat digital misinformation, explore AI’s impact on media
KUWAIT CITY: The Digital Cooperation Organization (DCO) and the international Saudi newspaper Arab News have signed a Letter of Engagement aimed at strengthening knowledge and expertise exchange on the impact of artificial intelligence in the media sector, as well as leveraging expert insights to develop best practices to combat online misinformation amid accelerating technological advancements.
DCO said this step aligned with its efforts to strengthen collaboration with international media institutions to support responsible dialogue around digital transformation and contribute to building a more reliable, inclusive, and sustainable digital media environment.
Commenting on the agreement, Deemah AlYahya, Secretary-General of the Digital Cooperation Organization, said: “At a moment when AI is reshaping how truth is produced, distributed, and trusted, partnership with credible media institutions is essential.”
She added that “working with Arab News allows us to bridge technology and journalism in a way that protects integrity, strengthens public trust, and elevates responsible innovation. This collaboration is about equipping media ecosystems with the tools, insight, and ethical grounding needed to navigate AI’s impact, while ensuring digital transformation serves people and their prosperity.”
Faisal J. Abbas, Editor-in-Chief of Arab News, emphasized that the partnership enhances media institutions’ ability to keep pace with technological shifts, noting that engagement with representatives of DCO Member States enables deeper understanding of emerging technologies and regulatory developments in the digital space.
He added: “DCO’s commitment to initiatives addressing online content integrity reflects a clear dedication to supporting a responsible digital environment that serves societies and strengthens trust in the digital ecosystem.”
The Letter of agreement was signed on the sidelines of the Fifth DCO General Assembly held in Kuwait City under the theme “Inclusive Prosperity in the Age of AI”, alongside the second edition of the International Digital Cooperation Forum, held from 4–5 February, which brought together ministers, policymakers, business leaders, entrepreneurs, and civil society representatives from more than 60 countries to strengthen international cooperation toward a human-centric, inclusive, and sustainable digital economy.
