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Saudia and adidas team up on a travel-ready lifestyle collection

By Zaira Lakhpatwala · 02 May 2026

Egypt’s Sawiris proposed as Adidas chairman after brand posts record 2025 results

By Arab News · 04 March 2026

Special

Pakistan’s Forward Sports, key Adidas supplier, plans to launch Saudi operations this year — CEO

By Waseem Abbasi · 26 January 2026

Adidas, Puma family feud to be turned into TV series

By AFP · 18 May 2025

Adidas reaches settlement with rapper Ye

By Reuters · 29 October 2024

Saudi artist Raghad Al-Ahmad discusses her Adidas collaboration

By Shyama Krishna Kumar · 12 September 2024

Saudi artist Raghad Al-Ahmad infuses Kingdom’s landscape and identity into new Adidas collection

By Shyama Krishna Kumar · 04 September 2024

Adidas unveils Saudi Arabian Football National Team jerseys

By Arab News · 03 September 2024

Bella Hadid ‘upset’ by Adidas’ advertising campaign

By Arab News · 30 July 2024

Adidas apologizes to Bella Hadid after 1972 Olympics ad furor

By Arab News · 24 July 2024

Adidas faces backlash for dropping Bella Hadid from sneaker campaign

By Arab News · 19 July 2024

Bella Hadid heads to New York for Adidas campaign launch

By Arab News · 16 July 2024

Nike deal ends German soccer’s long-standing relationship with Adidas

By AP · 22 March 2024

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