Adidas, Puma family feud to be turned into TV series

Adidas logo pictured at the company's headquarters in Herzogenaurach, Germany. (Reuters)
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Updated 18 May 2025
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Adidas, Puma family feud to be turned into TV series

CANNES: The bitter brotherly feud that sparked the creation of sports-shoe brands Adidas and Puma in the same small German town in the 1940s is to be turned into a television series with the help of family archives, its producers announced Sunday.
Hollywood-based film producer No Fat Ego is backing the project, which has the blessing of the family behind the Adidas empire founded by Adolf “Adi” Dassler.
It will delve into one of the most fascinating fraternal blow-ups in corporate history, which pitted Adi against his brother Rudolf (“Rudi“) who went on to create rival Puma.
The two men jointly ran a family-owned footwear company before falling out during World War II, with their post-conflict animus splitting their town of Herzogenaurach to this day.
Scriptwriter Mark Williams, behind the hit Netflix series “Ozark,” has been hired to lead the project and is currently going through Dassler family home videos and memorabilia to work on the story.
“Everybody knows the brands, but the story behind them is something we don’t really fully know,” Williams told AFP at the Cannes film festival.
One of the most sensitive areas — particularly for the reputations of the multi-billion-dollar footwear companies today — will be how the brothers are portrayed during the war period.
Both became members of the Nazi party in the 1930s, as was customary for the business elite at the time.
Rudi went to fight, however, and was arrested by Allied forces on his return to a defeated Germany.
“Adi stayed home and tried to keep the company alive,” Williams added.
Their factory was seized as part of the war effort and converted into a munitions plant.
The series promises to be a “Succession-type drama between the family” set over several generations, Williams explained, comparing it to the earlier hit HBO series.

The head of No Fat Ego, Niels Juul, who has produced Martin Scorsese’s most recent movies, said he was originally drawn to the story after learning about Adidas’s collaboration with legendary black American runner Jesse Owens.
Partly thanks to Adidas’s innovative spiked shoes, Owens became one of the stars of the 1936 Berlin Olympics which Hitler had hoped would showcase white German supremacy.
No Fat Ego intends to develop the series with full editorial independence before offering it to streaming platforms.
“We want to have the creative control, and Mark has to have absolute silence and quiet to do what he does,” Juul told AFP.
 


Cambodia takes back looted historic artifacts handled by British art dealer

Updated 28 February 2026
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Cambodia takes back looted historic artifacts handled by British art dealer

  • The objects were returned under a 2020 agreement between the Ministry of Culture and Fine Arts and the family of the late Douglas Latchford, a British art collector and dealer who allegedly had the items smuggled out of Cambodia

PHNOM PENH, Cambodia: Cambodian officials on Friday received more than six dozen historic artifacts described as part of the country’s cultural heritage that had been looted during decades of war and instability.
At a ceremony attended by Deputy Prime Minister Hun Many, the 74 items were unveiled at the National Museum in Phnom Penh after their repatriation from the United Kingdom.
The objects were returned under a 2020 agreement between the Ministry of Culture and Fine Arts and the family of the late Douglas Latchford, a British art collector and dealer who allegedly had the items smuggled out of Cambodia.
“This substantial restitution represents one of the most important returns of Khmer cultural heritage in recent years, following major repatriations in 2021 and 2023 from the same collection,” the Culture Ministry said in a statement. “It marks a significant step forward in Cambodia’s continued efforts to recover, preserve, and restore its ancestral legacy for future generations.”
The artifacts were described as dating from the pre-Angkorian period through the height of the Angkor Empire, including “monumental sandstone sculptures, refined bronze works, and significant ritual objects.” The Angkor Empire, which extended from the ninth to the 15th century, is best known for the Angkor Wat archaeological site, the nation’s biggest tourist attraction.
Latchford was a prominent antiquities dealer who allegedly orchestrated an operation to sell looted Cambodian sculptures on the international market.
From 1970 to the 1980s, during Cambodia’s civil wars and the communist Khmer Rouge ‘s brutal reign, organized looting networks sent artifacts to Latchford, who then sold them to Western collectors, dealers, and institutions. These pieces were often physically damaged, having been pried off temple walls or other structures by the looters.
Latchford was indicted in a New York federal court in 2019 on charges including wire fraud and conspiracy. He died in 2020, aged 88, before he could be extradited to face charges.
Cambodia, like neighboring Thailand, has benefited from a trend in recent decades involving the repatriation of art and archaeological treasures. These include ancient Asian artworks as well as pieces lost or stolen during turmoil in places such as Syria, Iraq and Nazi-occupied Europe. New York’s Metropolitan Museum of Art is one of the prominent institutions that has been returning illegally smuggled art, including to Cambodia.
“The ancient artifacts created and preserved by our ancestors are now being returned to Cambodia, bringing warmth and joy, following the country’s return to peace,” said Hun Many, who is the younger brother of Prime Minister Hun Manet.