LONDON: OSN on Monday announced the launch of a new Asian-content channel in partnership with iQIYI International, bringing entertainment from East Asia to viewers across the Middle East and North Africa
The new OSNtv iQIYI channel, available as a linear pay-TV service on OSN, will offer a mix of drama, romance, fantasy, anime and action.
“Through our partnership with OSNtv, we are bringing iQIYI’s premium Asian content closer to audiences across the MENA region,” said Xianghua Yang, president of iQIYI International. “This dedicated linear channel marks an important step in integrating our globally popular stories, genres, and formats into the region’s entertainment landscape.”
Billed as the first channel in the Middle East dedicated exclusively to Asian content, OSNtv iQIYI expands OSN’s portfolio by adding Eastern storytelling alongside existing Western programming. New titles will be added monthly to keep the schedule refreshed.
“The launch of OSNtv iQIYI is a unique and exciting addition to our channel line-up, reflecting how viewing preferences across the region continue to evolve” said Andy Grant, vice president of programming at OSN.
Shows will air in original languages with English and Arabic subtitles, with select titles also available on demand through the OSNtv content library. Some shows will be offered in Arabic-dubbed versions to broaden their appeal.
The launch is part of a wider partnership between OSN and iQIYI. The iQIYI app will be preloaded on OSNtv set-top boxes, with a dedicated section on the OSNtv homepage to boost visibility.
The companies said further bundling offers and platform integrations will be announced later.
