RIYADH: This year’s honey exhibition in Jazan recorded sales worth more than SR1 million ($266,000) during its first four days, the Saudi Press Agency reported on Monday.
Executive Director of the exhibition and Vice President of the Jazan Beekeepers Association Suleiman Al-Ghazwani told the SPA that the achievement highlights the strong demand for local honey and consumers’ confidence in its quality and variety.
The exhibition, held at the cultural center in Al-Edabi Governorate, features 60 beekeepers showcasing about 10 tonnes of honey, representing 15 varieties produced in the region.
Held in Al-Edabi Governorate, the event is also hosting government and civil entities, highlighting their contributions to the local honey industry.
Jazan Beekeepers Association has a pavilion at the event showcasing modern honey extraction and sorting equipment, as well as manufacturing and processing tools, and supplies for beekeepers.
It is also showcasing samples of various products, demonstrating its role in supporting both the production and marketing stages.
The association is making efforts to support the transition from traditional hives to modern methods by providing the necessary equipment and tools and explaining how they work.
It also reviews training programs and development initiatives covering beekeeping fundamentals, production efficiency and the development of technical and marketing practices in the honey industry.
The association said its participation aims to advance the capabilities of local beekeepers in addition to supporting families and rural women in the industry.
It also works to raise awareness of the nutritional, therapeutic and economic value of honey and related products, and contributing to the protection and preservation of beekeeping pastures.
The festival provided opportunities for 45 families working in the industry to showcase and market their diverse products, offering visitors a rich tourism experience that reflects the region’s heritage.
The participating families showcased a wide variety of products, including traditional foods, accessories, perfumes, incense, clothing, herbal extracts and other heritage items.
The 10-day exhibition continues to attract visitors from across the Kingdom and abroad.