DUBAI: The Saudi 100 Brands initiative has partnered with Galeries Lafayette Paris Haussmann for a three-week pop-up showcasing Saudi designers in the French capital.
The pop-up event runs until Feb. 16 and presents a curated selection of Saudi designers, offering a diverse view into the Kingdom’s evolving fashion landscape.
The initiative brings together womenswear labels Leem and Aleena alongside unisex brands SADF and The Coded Mail.
According to the brand, Leem’s mission is to curate stylish pieces designed exclusively for today’s fashion-conscious woman. Aleena, meanwhile, is a young Saudi brand offering sophisticated premium day and evening wear with a distinctive contemporary feel. And
SADF takes inspiration from Saudi cultural heritage using premium Italian fabrics and The Coded Mail positions itself at the crossroads of streetwear and art.
“The pop-up represents a natural next step for The Coded Mail - taking our language and energy into a new space. It’s about connection, dialogue, and seeing how our pieces live in a different city,” Mohamed Almajed, founder of The Coded Mail, said in a released statement.
