Manga Productions signs partnership to launch ‘Sonic’ game in the Middle East

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Manga Productions has signed a publishing and distribution agreement with Japanese company Sega. (SPA)
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Manga Productions has signed a publishing and distribution agreement with Japanese company Sega. (SPA)
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Manga Productions has signed a publishing and distribution agreement with Japanese company Sega. (SPA)
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Updated 28 July 2025
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Manga Productions signs partnership to launch ‘Sonic’ game in the Middle East

  • Game provides extensive vehicle customization options for appearance and performance
  • Game launches with a record-breaking roster of 23 characters, with plans to expand this number post-launch through continuous updates

RIYADH: Manga Productions has signed a publishing and distribution agreement with Japanese company Sega, the Saudi Press Agency reported on Monday.

The launch highlights the popular game Sonic Racing: Crossworlds in the Middle East and North Africa region.

Manga Productions, a subsidiary of the Mohammed bin Salman Foundation (Misk), will collaborate with Sega to launch the game for MENA audiences and provide opportunities for Saudi talent to participate in the publishing process, as well as marketing the game.

Essam Bukhary, CEO of Manga Productions, said that the company has successfully built strategic partnerships contributing to the development of the creative content industry in the Kingdom and the region.

The game provides extensive vehicle customization options for appearance and performance, along with items granting special abilities that affect gameplay style. It also supports online multiplayer, allowing players to compete globally, climb leaderboards and earn rewards.

The game launches with a record-breaking roster of 23 characters, with plans to expand this number post-launch through continuous updates.

These updates will include characters such as Hatsune Miku, Joker from Persona 5 Royal, Ichiban Kasuga from Like a Dragon, plus popular characters from franchises such as Minecraft and SpongeBob SquarePants, among others.

Players can customize their strategies using more than 70 types of items, each offering different skills and features. It supports online multiplayer with a co-play feature, allowing up to 12 players to compete in a variety of modes.


KSrelief’s efforts alleviate suffering worldwide

Updated 22 December 2025
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KSrelief’s efforts alleviate suffering worldwide

  • Among the Kingdom’s most notable humanitarian achievements is the Saudi Separation of Conjoined Twins Program, launched in 1990, which has gained regional and international recognition for its excellence

RIYADH: Saudi Arabia continues to consolidate its leading role in international humanitarian work, embodying the values of generosity and human solidarity through wide-ranging relief efforts across the globe. 
Since its inception, the Kingdom has provided more than $142 billion in humanitarian, development, and charitable assistance and implemented 8,457 projects in 173 countries worldwide.
 The King Salman Humanitarian Aid and Relief Center was established in 2015, with the aim to boost transparency, impartiality, and professionalism. 
Its work extends beyond the provision of emergency assistance to include empowering affected communities and enhancing their capacity to recover from crises, reflecting the Kingdom’s enduring commitment to sustainable humanitarian impact. 

Among the Kingdom’s most notable humanitarian achievements is the Saudi Separation of Conjoined Twins Program, launched in 1990, which has gained regional and international recognition for its excellence.