Pakistan and China sign agreement to deepen media cooperation at regional broadcast festival

Pakistan Television's Managing Director, Ambreen Jan (left) in conversation with China’s National Radio and Television Administration Vice Minister, Dong Xin, in Xinjiang, China, in a picture shared by Pakistan Television on July 15, 2025. (@PTVNewsOfficial/X)
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Updated 16 July 2025
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Pakistan and China sign agreement to deepen media cooperation at regional broadcast festival

  • Pact coincides with second television festival of SCO countries currently underway in China
  • Forum brought together over 300 media officials, journalists, industry executives from across the region

ISLAMABAD: Pakistan and China have formalized a new agreement to strengthen media collaboration, cultural exchanges and journalist training, state broadcaster Radio Pakistan reported on Wednesday.

The pact was signed by Pakistan Television Managing Director Ambreen Jan and China’s National Radio and Television Administration Vice Minister Dong Xin and coincides with the second television festival of Shanghai Cooperation Organization (SCO) countries, currently underway in China. 

The 2025 Media Cooperation Forum in Urumqi, Xinjiang, brought together over 300 media officials, journalists, and industry executives from across the region. 

“Under the agreement, Pakistan and China will exchange information and content, undertake joint media projects, and promote cultural understanding through shared narratives,” Radio Pakistan reported. 

“The collaboration will also include training programs, workshops, and journalist exchange initiatives aimed at strengthening professional skills and fostering mutual learning between media personnel of both countries.”

The accord aligns with the broader emphasis on media cooperation demonstrated at the 2025 SCO forum, which aims to institutionalize collaboration through initiatives like an SCO Media Agency.

Pakistan and China have long maintained strong ties, from economic projects like the China Pakistan Economic Forum to military alliances. Media cooperation adds another layer to the partnership, reinforcing shared messaging and countering disinformation 

The agreement builds on earlier Pakistan–China joint media efforts, including MoUs for film co-productions and shared outlets. In December, Pakistan’s information secretary highlighted that twelve Pakistani films had aired in China since 1957, and a new co-production premiered in Beijing.

Observers say Beijing’s hosting of SCO events like the television and film festival, along with broader media initiatives, reflects China’s intention to use soft power and regional platforms to solidify cultural influence. Pakistan, for its part, often frames such cooperation within a shared vision of regional stability and development.


Pakistan PM approves framework for National Energy Plan aimed at cutting power costs

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Pakistan PM approves framework for National Energy Plan aimed at cutting power costs

  • Electricity costs in Pakistan have been a major concern for both industries and domestic consumers
  • PM Shehbaz Sharif instructs authorities to expedite privatization of power distribution companies

ISLAMABAD: Prime Minister Shehbaz Sharif on Wednesday approved the framework for a National Energy Plan aimed at ensuring low electricity costs for industries and facilitating domestic consumers, Pakistani state broadcaster reported. 

The development took place during a meeting of the Cabinet Committee on Energy in Islamabad presided over by Sharif. The Pakistani prime minister directed all ministries and provincial governments to present a “workable and coordinated” strategy under the proposed plan.

Electricity costs in Pakistan have been a major concern for both industries and domestic consumers. Industrial users often face high tariffs that increase production cost while residential consumers struggle with rising bills that impact household budgets. 

“Prime Minister Shehbaz Sharif has given in-principle approval for the formulation of a comprehensive National Energy Plan in consultation with relevant ministries and provincial governments,” Radio Pakistan said in a report.

“He emphasized that the government’s top priorities include ensuring electricity supply to industries at the lowest possible cost and providing facilitation for domestic consumers.”

Sharif also approved the establishment of a dedicated secretariat for the National Energy Plan and gave approval to the framework guidelines for auctioning wheeling charges, it added.

Wheeling charges are fees paid for using another company’s power grid to transmit electricity from a generator to a consumer, covering the cost of transporting electricity over someone else’s network.

The report said Sharif instructed authorities to include the recommendations of the climate change, finance, industries and petroleum ministries into the plan. 

Sharif also gave instructions to expedite the privatization of power distribution companies (DISCOs) and urged competitive tariffs for industries to boost production capacity.

Fluctuations in fuel prices, inefficiencies in the power sector, and reliance on imported energy have contributed to high electricity costs in Pakistan in recent years, making energy affordability and stability a key focus for government policies and reforms.

Pakistan has pushed energy sector reforms to tackle long-standing issues like circular debt, power theft, and transmission losses, which have caused blackouts and high electricity costs. 

In February, Pakistan developed a new energy policy that it says will help the country attract $5 billion in investment through public-private partnerships.