Najm is playing a pivotal role in bolstering traffic safety within the holy sites by ensuring prompt arrival at accident scenes, initiating necessary procedures and alleviating traffic congestion.
Najm’s operational plan for Hajj reinforces national efforts to ensure the safety and comfort of pilgrims. The plan facilitates the smooth and secure performance of rituals, safeguarding pilgrims from the moment of their arrival at the Kingdom’s border crossings until their safe return home. Najm has prepared a field fleet of approximately 120 vehicles, including 54 motorcycles, and a dedicated field team of more than 150 qualified specialists.
The operational plan incorporates a robust, integrated technical infrastructure designed to proactively manage the expected rise in pilgrim numbers and bolster traffic safety in the holy sites. A central operations room, outfitted with the latest smart systems and diverse digital communication channels, serves as the command hub. This network leverages tools such as the Najm application, IVR system, and the direction and control system. Complementing these are a full-service call center and WhatsApp service, all integrated to expedite response times and optimize the handling of any traffic incidents.
Abdullah Al-Khalaf, acting CEO at Najm
Abdullah Al-Khalaf, acting CEO at Najm, said: “We at Najm are proud to be part of the integrated national system concerned with serving pilgrims, under the supervision of our leadership. We have worked to improve our operational readiness this year in a qualitative manner, harnessing all our human and technical capabilities to support the efforts made to enhance traffic safety during the Hajj season in cooperation with the General Traffic Department and all concerned parties.”
He added: “Najm’s operational plan for this year’s Hajj season reinforces the Kingdom’s commitment to caring for pilgrims. It aligns with the ‘Pilgrims’ Experience Program’ — a key initiative of Saudi Vision 2030 — to enhance the Hajj journey and enable pilgrims to perform their rituals with ease and peace of mind.”
In addition, within the framework of its social responsibility program “Najm Al-Khair” and in continuation of the company’s efforts in the Hajj mission, Najm is sponsoring the “Aoun” initiative in cooperation with the National Center for Responsibility and Studies.
Aoun is a community initiative helping pilgrims through a team of volunteers providing professional services to pilgrims that enable them to perform their rituals with ease.
Moreover, Manafeth, Najm’s subsidiary, is actively receiving pilgrims at the Kingdom’s border crossings. Manafeth facilitates their entry by issuing mandatory third-party liability insurance for foreign vehicles. This service, accessible through its border offices, website, and the Manafeth application, ensures pilgrims receive necessary insurance protection, safeguarding their rights and covering their liabilities in the event of traffic incidents during their Hajj.
