RIYADH: Under the chandelier-lit halls of Riyadh’s Mandarin Oriental Al-Faisaliah Hotel, the Jewels of the World exhibition gathered more than 60 brands for an eager crowd of jewelry and watch enthusiasts.
The exhibition, which ended on Monday, featured notable global names including Bil Arabi, Yoko London, Scavia and FerriFirenze.
Local talent was also spotlighted, notably Renad Al-Amoudi’s striking Marque Legacy collection, which draws inspiration from the flora of the Saudi deserts, including Ruby Lily and Petit Iris.
Nader Freiha, director and organizer of Jewels of the World, said that the exhibition this year is “the culmination of a journey that began in 2016.”
He added that hosting the event in Riyadh reflects “the remarkable growth of the jewelry market in the Kingdom, which has become a destination for global brands thanks to its discerning clientele.”
The exhibition offers the opportunity to explore new collections debuting in Saudi Arabia, from everyday jewelry to ornate bridal sets, many of which are inspired by global artistic and cultural heritage, Freiha said.
“The exhibition is a benchmark for ensuring both quality and luxury simultaneously,” he added.
Ahmed Al-Shirazi, director of SJC Saudi Arabia, a destination for luxury jewelry, said that the exhibition is an opportunity to strengthen brands and attract new customers through showcasing designs and engaging directly.
The Bahraini jeweler observed a rising inclination among clients to use luxury jewelry as a form of self-expression and personal style, highlighting a heightened appreciation for the finer details in their overall look.
Nezar Mukhtar, a member of the Precious Metals and Gemstones National Committee at the Saudi Chambers Federation, observed visitors’ keen interest in renowned brand names.
“Hosting exhibitions locally spares enthusiasts and designers the hassle of traveling and saves them valuable time,” he said.
Mukhtar added that events like Jewels of the World support the national economy and spotlight the sophisticated taste of Saudi consumers.
“Such an exhibition addresses the expectations of many discerning clients seeking specific quality standards in jewelry,” he said.
