Saudi project turns heritage into virtual tourism

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The project promotes cultural awareness and could help attract investment to the tourism sector. (SPA)
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The project promotes cultural awareness and could help attract investment to the tourism sector. (SPA)
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Updated 17 May 2025
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Saudi project turns heritage into virtual tourism

  • King Abdulaziz University drives innovation with geomatics technology in historic Jeddah

JEDDAH: King Abdulaziz University, through its Faculty of Architecture and Planning, has completed a virtual tourism project using geomatics technologies to deliver interactive tours of key tourist destinations.

The initiative enhances the visibility of cultural and heritage sites, and reflects the growing use of technologies to collect, analyze and interpret spatial data, the Saudi Press Agency reported.

Geomatics — an interdisciplinary field combining geography, engineering, geographic information systems and remote sensing — supports informed decision-making across various sectors.

The project uses virtual tourism to help position the Kingdom as a competitive global destination, according to the SPA.

It supports the digital transformation of the tourism sector in line with Vision 2030 by using advanced technologies to create immersive experiences that allow users to explore cultural and heritage landmarks remotely.

It also aligns with the Kingdom’s progress in virtual tourism, supported by the Ministry of Tourism’s digital strategy launched in February 2022.

The strategy includes nine programs and 31 initiatives aimed at improving the tourist experience through virtual and augmented reality technologies.

Rayan Sahahiri, a faculty member in the geomatics department and project supervisor, said the initiative enhances spatial analysis of historic buildings and provides an interactive platform for virtual exploration of architectural features along the Al-Alawi axis in historic Jeddah, known as Al-Balad.

He added that the project promotes cultural awareness and could help attract investment to the tourism sector, the SPA reported.

Sahahiri pointed to historic Jeddah as a fitting example, with its many heritage buildings recognized by UNESCO.

The project offers virtual tours of sites along the Al-Alawi axis, highlighting the details of traditional Islamic architecture.

Abdullah Al-Attas, also a faculty member in the geomatics department, expressed pride in the project, which was developed by Saudi geomatics graduates Abdulrahman Kateb and Mohammed Al-Marouei.

He said that beyond digital documentation, the project aims to build a comprehensive information network to support tourism investment.

It seeks to attract both local and international investors, and contribute to the development of a digital tourism ecosystem aligned with the Kingdom’s digital transformation goals.


‘Masterpieces of Saudi Orchestra’ shine at Maraya in AlUla

The “Masterpieces of Saudi Orchestra” concert opened at Maraya Concert Hall in AlUla on Thursday. (Supplied)
Updated 23 January 2026
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‘Masterpieces of Saudi Orchestra’ shine at Maraya in AlUla

  • The concert on its opening night presented a seamless artistic journey, where orchestral works met Saudi musical identity
  • It underlined the Music Commission’s aim to present Saudi artistry at a high professional level

RIYADH: The “Masterpieces of Saudi Orchestra” concert opened at Maraya Concert Hall in AlUla on Thursday under the patronage of the Kingdom’s Minister of Culture and Chairman of the board of the Music Commission Prince Bader bin Abdullah.

Organized by the Music Commission, the concert on its opening night presented a seamless artistic journey, where orchestral works met Saudi musical identity.

The Saudi National Orchestra and Choir, conducted by Maestro Hani Farhat, led audiences through carefully curated pieces reflecting heritage and modern creativity.

The repertoire combined traditional influences with orchestral scoring, offering listeners heritage-based compositions alongside recent arrangements.

Regional rhythms and layered musical textures were used to echo the Kingdom’s history, while pieces rooted in Saudi classical music tradition connected audiences with familiar cultural references in a fresh format.

The concert underlined the Music Commission’s aim to present Saudi artistry at a high professional level.

The series seeks to honor national heritage while encouraging contemporary artistic engagement, and its growing local and international presence was highlighted throughout the evening.

The program also featured a visual dimension led by the Theater and Performing Arts Commission, which staged live performances of Saudi folk arts. 

Audiences saw presentations of Samri, Dahha, Rafeihi, Yanbawi, Zair and Khabeeti, synchronized with the orchestra to create one integrated artistic experience.

These folk elements were arranged to complement the orchestral sound, reinforcing the richness and variety of Saudi cultural identity. The combination of music and movement aimed to show how traditional forms can engage with large-scale concert settings while retaining their historical character and community roots.

This performance is an extension of the series of successes achieved by the Saudi Orchestra’s masterpieces both locally and internationally, and reaffirms the Music Commission’s commitment to showcasing Saudi music in its finest form.