Pact with Mercedes-AMG will make Qiddiya a top world racing destination

While the Jeddah Corniche Circuit has established the Saudi event on the racing calendar over the last five years, the future of motorsports is in Riyadh’s new city of Qiddiya. (AFP)
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Updated 23 April 2025
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Pact with Mercedes-AMG will make Qiddiya a top world racing destination

  • Abdulaziz Alaqel, senior executive director of development at Qiddiya, spoke to Arab News about delivering the globe’s most dynamic and immersive motorsports entertainment location

RIYADH: With its fifth edition in 2025, the Formula 1 Saudi Arabian Grand Prix is no longer the new kid on the block.

While the Jeddah Corniche Circuit has established the Saudi event on the racing calendar over the last five years, the future of motorsports is in Riyadh’s new city of Qiddiya.

Abdulaziz Alaqel, senior executive director of development at Qiddiya, says the vision for motorsports at the entertainment and tourism megaproject is based on three key pillars.

Firstly, to become the new home of global motorsports, setting the highest standards across the board including the track, facilities and fan experience.

Secondly, delivering offerings which will create the most dynamic and immersive motorsports entertainment destination in the world.

And finally to host national, regional and international events and championships, providing a sustainable platform for the future of Saudi motorsport.

“These three elements create a combined vision which is achieved across the large range of entertainment, sports, cultural and hospitality assets within the motorsport development at Qiddiya,” Alaqel said.

“It is also critical that the development allows for a multimodal motorsport offering, which supports the vast range of races which are to be hosted at Qiddiya.”

Several components will feature within the project, including the Qiddiya City Speed Park Track and the Mercedes-AMG World of Performance.

“Qiddiya City’s Speed Park Track is designed to take race day to the next level, delivering a high-octane, supercharged experience to those who love the sport and identify with the thrill of power and speed,” said Alaqel.

“The Speed Park Track redefines and elevates the motorsports experience, ensuring that it’s extraordinary and accessible to not only professionals and their fans but also to enthusiasts of all kinds.”

Some of the most unique features of the Speed Park Track is the combination of a permanent open section and street configuration, with 21 corners constituting a lap.

The 80 garages will have the capacity to host multiples racing series and championships, Alaqel said.

“On top of hosting high-visibility racing events, the Speed Park Track will also regularly host open track days for enthusiasts during the quieter off-season,” he added.

“Speed Park Track is capable to host the world’s largest and biggest motorsport events, including Formula 1, MotoGP, Formula E, and many more.

“The Speed Park Track will also serve as a home base for many of the country’s various motorsport clubs, where enthusiasts get to showcase their machines, network with people of similar interests, attend trade shows, and compete in tournaments.”

Meanwhile, the Mercedes-AMG World of Performance will be a combination of immersive rides, interactive experiences and exhibits. It will bring the world of Mercedes-AMG and its famed Petronas F1 team closer to its international army of fans.

Consisting of nine floors of Mercedes-AMG branded space, spanning 45,000 sq. meters, the center will be positioned adjacent to the Qiddiya City Speed Park Track.

“The Mercedes-AMG Driving experience will utilize this direct track access, placing guests behind the wheel of AMG’s latest models and alongside dedicated professional drivers, there to coach motorsport fans on how to achieve fast lap times and advanced driving techniques,” said Alaqel.

For fans of the modern history of the sport, the Mercedes-AMG World of Performance will showcase a collection of Mercedes-AMG’s finest, rarest, and boldest designs, from classic road cars to performance cars.

During a Mercedes-AMG World of Performance Play Panel ahead of the Saudi Arabian Grand Prix, Abdullah Aldawood, MD of Qiddiya Investment Co., spoke about the pact.

“I think the spirit of the partnership between Mercedes-AMG, Mercedes F1 and Qiddiya City is to take it beyond just a one-weekend Grand Prix through the Mercedes World of Performance, to take the next leap.”

Reema Juffali, the Saudi Arabia founder and racing driver of Theeba Motorsport, speaking on the same panel, said she was excited about the partnership.

“For me, hearing something like Qiddiya and Mercedes in Saudi investing in our people, investing in the future of sport, of motorsport in Saudi is extremely exciting.

“It’s something that I want to be part of, helping the next generation of Saudis, and I can’t wait to see it and be a part of it.”

Meanwhile Toto Wolf, team principal and CEO of the Mercedes-AMG Petronas F1 team, called the development “the most spectacular Mercedes AMG presence in the world.”

“You haven’t seen anything like this on the racetracks that exist,” added the man who has led his team to eight consecutive Formula One Constructors’ Championships (2014-2021) and seven consecutive Drivers’ Championships (2014-2020).

“We are talking about this vision, but what this track is going to look like, the layout of the corners, up in the air, I mean it’s going to be truly fascinating.”

Alaqel added: “The spectator facilities being developed are not typical to a racing circuit … whereby there are no permanent grandstands, and guests can move between a relaxed style of landscape terracing.

“The motorsport development is fully integrated with the adjacent entertainment, cultural and hospitality assets, whether this is through the Speed Park Track which cuts through the adjacent locations or the entertainment assets which border the Aquarabia park and East Village.”

Alaqel said Qiddiya would be “the world’s first city built for play, where thrilling entertainment and sports meet culture experiences,” enhanced by other developments.

Motorsport would add to the “world class sporting venues and events, immersive and authentic entertainment offerings as well as cultural assets, combining in a succinct development putting play and the customer first.

“The motorsport development within Qiddiya will help put Saudi Arabia motorsport on the map, bringing guests in from all around the world to experience and enjoy all that is on offer.”

He said the construction of the shell and core for the Mercedes-AMG World of Performance began last year. It was “progressing very well” with the completion of the soil investigation and substructure, and work was starting on the superstructure and facade.

Alaqel believes the partnership between Qiddiya and Mercedes-AMG will cement the city’s status as one of the world’s leading motorsport destinations, contributing to Saudi Vision 2030.

“The Mercedes-AMG World of Performance will contribute to the ambitions of Qiddiya city to become the capital of entertainment, sports, and culture, enhancing Saudi Arabia’s global position in sports, culture and entrainment,” he said.

It would further “positively contribute to the quality of life for Qiddiya City visitors and residents.”


E1 World Championship opens 2026 season in Jeddah with expanded field, growing global profile

Updated 20 January 2026
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E1 World Championship opens 2026 season in Jeddah with expanded field, growing global profile

  • Season’s opener features record 10 teams

JEDDAH: The 2026 UIM E1 World Championship presented by PIF will launch its new season in Jeddah, with the Red Sea city once again hosting the world’s first all-electric raceboat series, and champions Team Brady beginning their title defense against an expanded and competitive field.

Set against Jeddah’s Red Sea coastline, the season-opening E1 Jeddah GP 2026, which takes place over Jan. 23-24, will feature a record 10 teams racing the cutting-edge E1 RaceBirds, underlining the rapid growth of the championship and its ambitions as a global competition spanning four continents.

Team Brady are the outfit to beat, having claimed the Champions of the Water title in 2024 and 2025. However, competition is expected to be fiercer than ever, with several teams strengthening their lineups ahead of the new campaign.

Team Monaco and Sierra Racing Club join the championship for 2026, adding further depth to the grid with a mix of experienced and emerging pilots. Team Rafa, who finished just 11 points behind Team Brady last season after a title fight that went down to the final laps, are widely regarded as one of the leading contenders and will be aiming to make an early statement in Jeddah.

Team AlUla Championed by LeBron James also return to race on home waters, one year on from their E1 debut. Carrying local pride, the team will be looking to build on last season’s momentum in front of Saudi fans.

The world-class field is further strengthened by a roster of high-profile, celebrity-backed teams, including Will Smith’s Team Westbrook, DJ Steve Aoki’s Team Aoki, Team Drogba, led by football legend Didier Drogba and his partner Gabrielle Lemaire, and Team Miami, featuring Grammy Award-winning artist Marc Anthony.

Fans will be able to get close to the action across qualifying and race day, with on-water viewing available from the E1 Fan Zone. The area will give visitors the chance to see the E1 RaceBirds up close and will feature a gaming arena with simulator and virtual reality experiences, as well as a VOX cinema screening of “Zootopia 2.” Merchandise outlets and a range of food and beverage options will also be available, creating a family-friendly race-day experience.

Beyond the racing, E1’s return to Saudi Arabia reflects the Kingdom’s growing role in shaping the future of electric sport and sustainable mobility. The championship serves as a living laboratory for electric propulsion systems, accelerating innovation that can influence marine transport while also supporting broader conversations around ocean protection.

As part of its partnership with E1, Formula E’s Driving Force Presented by PIF E360 is hosting its educational program in Jeddah this week. The initiative aims to inspire students aged 8 to 18 to explore science, technology, engineering and mathematics, as well as sustainability, through the lens of electric racing.

The program reached more than 60,000 students globally in 2025 alone, with a further 50,000 targeted this year, taking its reach to over 100,000 young people worldwide.

On the sporting side, PIF’s commitment to excellence will again be recognized through the PIF Pilot of the Day award, presented after finals day to honor standout skill and performance over the race weekend.

Alejandro Agag, founder and chairman of E1, said: “Starting our 2026 season in Jeddah is a powerful statement for E1. The region represents ambition, innovation and a clear vision for the future, and the Red Sea provides the perfect environment as our largest grid yet of 10 teams begin their battle to be crowned 2026 Champions of the Water.”

The Jeddah race is set to deliver high-intensity competition, renewed rivalries and an early glimpse into the future of high-performance racing on water.