SHARJAH: Sharjah Media City, also known as Shams, is offering a new service, called Mazeed, designed to empower entrepreneurs and provide integrated solutions for startups and small and medium-sized enterprises.

The new service offers a wide range of tailored options that simplify the formation or expansion of a business, including financial solutions, digital marketing, legal consultancy and operational services, Shams said, to help foster an environment that promotes innovation and creativity in support of a thriving business ecosystem, it added.

“The launch of Mazeed aligns with Shams’ strategy to support entrepreneurs and enhance entrepreneurship in Sharjah and the UAE by providing practical solutions that simplify business management, reduce operational costs and promote sustainability and growth,” Shams said.

Rashid Abdullah Al-Obad, the director of Shams, said the new service represents a step forward in the enhancement of digital innovation in the business environment.

“Mazeed aims to simplify the journey of entrepreneurs, enabling them to focus on growing their businesses instead of dealing with complex operational procedures,” he added.

“The launch of Mazeed aligns with Sharjah’s vision to support a sustainable economy and foster investment while enhancing the customer experience by offering innovative services that effectively meet the needs of the business sector.”

Shams also said it has formed strategic partnerships with business-services companies Aura, Peko and Qashio to provide small and medium-sized enterprises with seamless access to essential financial and operational services, to help ensure that business owners have the tools they need to optimize operations.

Aura will provide access to flexible financing solutions, including invoice financing for business-to-business transactions and installment payment plans for licensing fees. Such services offer greater financial flexibility, which helps businesses maintain operational stability and drive growth.

Through Peko, businesses can access essential business services such as utility bill payments, mobile bill management, flight and hotel bookings and payroll processing. Peko also offers advice on digital business tools, such as WhatsApp for Business and electronic signatures, that can simplify operations.

Qashio focuses on advanced financial-management solutions, including expense management, virtual bank account creation, and a rewards system using Qashio Points. The partnership also includes a revenue-sharing model.

Shams said Mazeed will continue to form new strategic partnerships in various sectors as part of its strategy to expand the services on offer to entrepreneurs, and more announcements are expected soon.

The aim of such collaborations is to drive business innovation and provide cutting-edge solutions that help support the sustainability and growth of startups in the UAE, it added.