Sharjah Media City to launch new production studios project

The facility will include five studios, each spanning 1,710 sq. meters, with a total area of 38,136 sq. meters. (Supplied)
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Updated 27 February 2025
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Sharjah Media City to launch new production studios project

  • STUDIOI to design Shams Studios hub, construction contract to be announced later this year

LONDON: Sharjah Media City, or Shams, has awarded a design contract for its planned media production hub.

The design of Shams Studios will be undertaken by STUDIOI, a UAE-based engineering firm behind projects including The Park Hyatt Hotel in Riyadh and SHA Island near Al-Jurf, Abu Dhabi, according to reports on Thursday.

“The Shams Studios project reflects our unwavering commitment to developing a cutting-edge infrastructure that aligns with the latest global advancements in media and production,” said Rashid Abdullah Al-Obad, director of Shams.

“This is not just an investment in facilities; it is an investment in the future,” he added.

The facility will include five studios, each spanning 1,710 sq. meters, with a total area of 38,136 sq. meters.

It will also have post-production facilities including editing suites, visual-effects technologies, and sound-processing rooms.

The complex will have 20 creative units available for short- and long-term use, as well as workspaces, offices, meeting rooms, hotel, and accommodation for actors and production teams.

The construction contract is expected to be awarded in the fourth quarter of 2025.


Eurovision Sport, Camb.ai to provide live subtitling for Paralympic Winter Games

Updated 06 March 2026
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Eurovision Sport, Camb.ai to provide live subtitling for Paralympic Winter Games

  • Partnership aims to increase accessibility for all audiences
  • Milano Cortina Games run from Friday to March 15

LONDON: Eurovision Sport, the European Broadcasting Union’s free-to-air streaming platform, will provide live and on-demand subtitling for coverage of the Milano Cortina 2026 Paralympic Winter Games in partnership with AI language company Camb.ai

The service will run across all competition days, allowing viewers to stream all six Paralympic Winter Games sports on Eurovision Sport with real-time subtitles. The Games open on Friday and run through March 15.

Camb.ai will supply contextual speech-to-text transcription for both live and catch-up coverage, which the organizers said would support accessibility without altering the editorial integrity of broadcasts.

Eurovision Sport Managing Director Alan Fagan said the aim was to make the Games available to “the widest possible audience,” by scaling up digital accessibility across every event on the platform.

The initiative forms part of the EBU’s most extensive digital coverage of a Paralympic Winter Games to date and complements member broadcasters’ linear output.

It also reflects a wider industry push to make live sport easier to follow for viewers watching without sound, people with hearing impairments and audiences consuming content on demand.

Camb.ai’s Chief Technology Officer Akshat Prakash said the company was proud to deepen its partnership with Eurovision Sport, describing the platform as a leader in applying new technology to sports coverage.

The two organizations began working together in 2024, when they delivered what they described as Europe’s first AI-powered real-time translated sports commentary during European Athletics events.